39 minutes | Oct 14th 2020

Episode 137 - SEO, Content & Influencer Marketing with Kevin Urrutia from Chester Travel

During a pandemic, marketing for a travel company isn’t easy.  Kevin Urrutia and team at Chester Travel are getting creative and hustling to drive sales now and set themselves up for success in the future.  In this episode, we talk about the perfect combination of short term and long term growth strategies.  Using influencer marketing for short term growth and SEO for long term traffic and growth has proved to be a winning combination for Chester Travel and their line of modern luggage.  

Here’s a look at what we cover in this episode:

  • Leveraging returns and unsold inventory for influencer marketing.
  • Understanding the value of your product in influencer marketing.
  • Simple outreach for influencer marketing….you’re probably overthinking it.  Try this one sentence approach.
  • How a solid Instagram account is a necessary prerequisite for influencer marketing.
  • Leveraging your homepage to rank your blog posts
  • Combining remarketing and SEO to drive sales.
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