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45 minutes | Oct 6, 2021
Episode 178 - How to Get Free PR with Ali Karsch of LVPR
While getting free PR for your brand isn’t easy, it’s not impossible. And the rewards can be huge. Great companies and CEOs have always understood this. From Steve Jobs to Walt Disney to Richard Branson and others. Free press can be worth millions to your brand. And you don’t have to be as dynamic as Richard Branson to get free PR. Ali Karsh is the co-founder of LVPR, a PR company that works exclusively with cool DTC brands like NATIVE, Cloud Paper, Everyday Humans, and many others. In this episode, we condense Ali’s 15+ years of PR experience into a power-packed interview. We cover the most important topics so you can start getting free PR now for your brand. Here’s what we discuss: When’s the best time to engage with media? How to craft a compelling founder story that the media is eager to share? How the pandemic has made getting PR easier (and harder) LVPR’s 5 Rules for brands it works with What is commerce/affiliate PR and how it’s changing the PR game. Plus more!
50 minutes | Sep 29, 2021
Episode 177 - 3 Ways to Get Unstuck with Justus Murimi of Capitalism.com and the One Percent
Justus Murimi is a guy that once you meet him you’ll likely never forget him. Why? Justus is one of the best askers of questions that I’ve ever been around. I first met Justus at Ryan Daniel Moran’s lake house in Austin Texas. It was a meeting of eCommerce investors. I was part of a group discussion with Justus and he was asking insightful question after insightful question. Then I had a chance to spend some time with him and we immediately hit it off. He has a knack for understanding entrepreneurs and helping them get unstuck. He’s the Community Manager for the One Percent with Ryan Daniel Moran. He’s also the head coach of the Incubator. Every week he’s coaching, teaching, and mentoring eCommerce businesses at every stage of growth. I LOVE this topic. While we don’t get super tactical, I believe this episode could prove to be one of the most helpful we’ve ever published. As entrepreneurs, we're all prone to getting stuck. And it’s not just a one-time deal. Depending on the stage or growth your business is in, you could get stuck for a variety of reasons. In this episode, I turn the tables on Justus and fire probing snd insightful questions his way. Here’s a look at what we cover. How early-stage entrepreneurs are most likely to get stuck. How to overcome overthinking and gain a new frame on failure Where growing businesses get stuck and how some entrepreneurs develop a messiah complex. Where business owners fall short when preparing for an exit. What role does fear play in getting stuck and getting unstuck
52 minutes | Sep 22, 2021
Episode 176 - Lessons in Branding, Pivoting and Handling Insane eCommerce Growth Rates with Is and Kelsey from Doughp
Who doesn’t love eating cookie dough with a spoon? Having a tasty product that customers crave is helpful. That’s part of the reason DoughP (pronounced like dope) has been so successful. But for the real reason behind DoughP’s amazing growth, look no further than the co-CEO team of Kelsey and Is. Not only are they co-CEOs, they’re also married. And they produce some addictively good cookie dough that’s shipped directly to your door There’s a lot we can learn from DoughP both from a branding and eCommerce growth perspective. Here’s a look at what we cover: When you get your branding right, marketing becomes easy How to detach and make unemotional decisions How to be fun, relevant and also have a serious mission side to your business How and when to pivot How to scale operations from $50k per year online to over $350k per month in one year.
51 minutes | Sep 8, 2021
Episode 175 - Protecting Your Brand and Preventing Amazon Suspensions and Takedowns with Ecommerce Chris
Amazon has always been a jungle for sellers. Battling sabotage from unscrupulous competitors, protecting yourself from listing takedowns, and avoiding account suspensions are all enough to keep you awake at night. So how do you protect your Amazon business from all the forces trying to kill it? My advice is to learn from and get to know former Amazonian Chris McCabe. Chris used to work at Amazon in the policy enforcement team. Now he works daily with sellers to mitigate issues and fight suspensions. He’s been so effective at helping sellers that he’s been awarded the nickname ECommerce Chris. He’s also the host of the podcast, Seller Listing Solutions, and speaks at leading Amazon events like the Prosper Show. Chris is a guy you need to know. Here’s a look at what we cover: - Top reasons listings get taken down and what’s in your control. - Reasons for listing takedowns that most sellers don’t know about. - What it was like working at Amazon - The leading reasons for account suspensions and how to protect yourself - Top strategies for brand defense and fighting sabotage. - The best strategies for preventing problems and getting listings and accounts reinstated.
42 minutes | Sep 1, 2021
Episode 174 - Building Community and Leveraging Anchor Videos for eCommerce with Tom Worcester
Tom Worcester is a tremendous success story. Grit, determination, and the ability to pivot he has in spades. He started his eCommerce business lunchboxpacks.com in 2018 to cater to the festival and event-going crowd. He hustled and used in-person marketing at events to help his theft-proof hydration backpacks (think a camelback, but with security features). The products took off. Then the pandemic hit. No festivals. No in-person events. But Tom knew his customers still craved community. So he continued to build community and he helped build another business - Create with Carousel that helps eComm brands build great video content. Here’s what we dive into: How to build community online for an ecomm brand in record time with a unifying topic How to positively create echo chambers for your brand What hooks you need to use to build community Creating incentives to grow your community 3 layers of a product to consider when you craft a video ad…most people only think about the first two layers How assuming you’re wrong can help you get it right with video ads When and how to best use CTAs in your video ads
48 minutes | Aug 25, 2021
Episode 173 - Amazon Holiday Prep 2021: The Cyber 5 and Beyond
We’re all but guaranteed to see another record holiday season on Amazon this year. But that does not guarantee that you will have a banner holiday season. This year is sure to be challenging for online sellers. More shopping will take place in stores than last year during the height of the pandemic. Ad cost are also on the rise. Combine all of that with increased competition and you see why success this holiday season won't be easy. Getting the most from the Cyber 5 and beyond will really boil down to three things: Covering the basics. Proper inventory levels. Understanding key selling dates and Amazon’s deadlines. Getting the right badges. Having listings optimized. Without the basics in place, you’ll be seriously behind this holiday season. We’ll help you get ready. Getting an edge. This year is sure to be uber competitive for Amazon sellers. Do you have your lighting deals and coupon strategies ready? How’s your storefront, A+ content, and Amazon posts? Is your Amazon ad strategy primed and ready? We’ll uncover the tips you need to get an edge. Going full-funnel and leverage what’s new. This is the year to go full-funnel with your Amazon advertising efforts. It’s also the year to fully leverage new offereinces from Amazon including new sponsored brand video targeting, Amazon’s customer engagement beta, new display options and more. Plus, it’s time to consider a few off-Amazon strategies that only a tiny percentage of sellers are leveraging. We cover it all in this episode. Check it out and then share this with your team and other sellers you know who might find it helpful.
74 minutes | Aug 18, 2021
Episode 172 - Holiday Prep 2021 - 7 Ways to Maximize Sales with Google + YouTube
Are you fully prepared for Holiday 2021? This year is sure to be unique. While eCommerce is still growing, it’s growing at a slower rate than last year. Stores are opening, and, for now at least, shoppers are spending more money on experiences than they were during the height of the pandemic. So how can you maximize your online holiday sales this year? In this episode, we listen in to the recording of the recent webinar we hosted that covers 7 ways to have a record holiday season including: How to leverage the latest YouTube ad formats to get more exposure and more conversions at a lower cost. What you’re likely missing with your current search and shopping ad structure and how to fix it. Why now is a great time to consider Google Smart Shopping Campaigns How to deliver the right holiday message at the right time How to combat rising ad costs Plus more!
42 minutes | Aug 4, 2021
Episode 171 - What’s Keeping You from Scaling with Facebook Ads with Dylan Carpenter
With iOS 14 and privacy updates throwing advertisers for a loop and increased ad costs making reaching your ad goals harder than ever, scale on Facebook may seem illusive. On today’s episode, I wanted to hear from an up-and-coming Facebook ad manager and co-host of the Rich Ad, Poor Ad podcast Dyland Carpenter. Dylan specializes in eComm media buying and is fanatical about testing, experimenting, and finding ways to scale ad accounts. Here’s a quick look at what we cover in today’s episode: Common mistakes keeping you from scaling with Facebook ads Why creative is everything and how to approach creative testing Finding the winning campaign formula - learn how Dylan uses controls and tests to always be leveling up. Thoughts on iOS 14 Budgeting for scale and how to be aggressive without breaking the algorithm Plus more!
42 minutes | Jul 28, 2021
Episode 170 - The Winning Formula for Scale With YouTube Ads
Are you ready to crack the YouTube ads code? Ready to learn how to win now and into the future even as privacy issues are causing media buyers to pull their hair out? Here’s the Audio from a recent, wildly popular webinar I presented at. We had just over 2,000 people attend to hear our Winning Formula for Scale for YouTube ads for eCommerce. This presentation is fast-paced and full of practical tips and examples. Here are 3 reasons to listen: Learn how top eComm brands are profitably spending $500k per month on YouTube ads. Many were spending $0 on Google ads just a few months or years ago. Diversity. In a world of tracking issues, algo updates, and constant uncertainty - you need to diversify your customer acquisition channels. Understand how creative, campaign, and audience strategies work hand-in-hand to deliver stellar results.
40 minutes | Jul 21, 2021
Episode 169 - How to Sell Your Business for Top Dollar by Becoming an EXITPreneur - with Author Joe Valley
Several of my successful eComm friends are selling all or a portion of their businesses right now. It makes sense. Ecommerce valuations are at an all time high. Also, when you consider that entrepreneurs make 50% or more of all the money they will EVER make from their business when they sell it - you have to be thinking about when and how you want to sell your business. In this episode I interview my friend and expert M&A advisor, Joe Valley. Joe is a partner at Quietlight Brokerage, one of the leading online-focused M&A advisory firms in the world. Before joining the team in 2012, Joe sold his own business through Quiet Light. Since then, he has helped facilitate nearly a half billion in online exits and now is the author of the bestselling book, The EXITpreneur’s Playbook - How to Sell Your Online Business for Top Dollar. Here’s a look at what we discuss in this episode: What is an EXITpreneur and why it pays to think and operate like one Why you should start “training” for an exit now What if someone says - I love my business…I don’t want to sell. Top mistakes to avoid when selling your business Real life business selling horror stories Plus more! I do highly recommend Joe’s book. You can get your copy today at EXITpreneur.io and begin to understand the true value of your business - and how to get maximum value for it whenever and however you decide to exit.
60 minutes | Jul 14, 2021
Episode 168 - YouTube Expert Panel - Your Top YouTube Ads Questions Answers with OMG Panel
Nearly every day we have eCommerce companies reaching out to us wanting to know how to grow their eCommerce brands using YouTube ads. YouTube ads are both exciting and mysterious to most store owners. In this episode, I’m bringing you insights from some of the best and brightest minds at OMG Commerce. This is the audio recording from a recent YouTube ads expert panel that I moderated. This was a really fun panel for me because it was made up entirely of my team. I brought in 6 of our top YouTube ad specialists from team OMG to answer your burning YouTube questions. I think you’ll really learn a lot and enjoy this format. Here’s a look at the questions we dive into: What are the best YouTube audiences to launch with and what are the best audiences to SCALE with? How are YouTube ads different from Facebook and IG ads and different from ads on other platforms? How long does it take to start reaching your CPA or CAC goals? What kind of scale is possible with YouTube ads When things go wrong on YouTube - what’s usually the cause? How important is production value to the success of your campaigns What new YouTube features are you most excited about?
37 minutes | Jul 7, 2021
Episode 167 - Prime Day 2021 Recap
Prime Day 2021 was a year of firsts. It was the first year Prime Day took place in the 2nd quarter. From 2015 to 2019 Prime Day was in July. In 2020, due to the pandemic, Prime Day was moved to October and became the de facto kickoff to holiday shopping. This year was also the first year that Prime Day experienced year-over-year growth of 10% or less. But when the 2-day event brings in $10-11 billion in sales, any year-over-year growth still represents HUGE growth in real dollars. For this episode, I brought in OMG’s Amazon Director Chris Tyler to help unpack what we experienced with our clients this year during Prime Day. Here’s a look at what we discuss: Some surprises we saw in the OMG client sales data How advertisers may have been more excited than shoppers this Prime Day Prime Day may not be a great fit for every seller - some categories crushed it during Prime Day, other categories were “meh.” Why inventory issues for many sellers influenced the prevalence of deep discounts and likely took some of the urgency out of Prime Day shopping. The strange shopping behavior we saw during day 2 of Prime Day. How to maximize Prime Day or holiday shopping by thinking Full Funnel with your ad approach Plus more!
63 minutes | Jun 30, 2021
Episode 166 - Virality and Growth with TikTok and SnapChat Ads
You want low CPMs (like the early days of Facebook)? You want massive engagement from eager shoppers? Are you looking for a little virality to go with that? Then you need to consider TikTok and SnapChat ads. I’ve had more clients and other agency friends ask about TikTok and Snap ads in the last few weeks than I can ever remember before. Both platforms are still in their infancy from an ads standpoint (with SnapChat being more established than TikTok). Both still offer tremendous opportunities for first adopters who are willing to learn the platforms. Today I’m bringing on two experts, Madison Grover VP of Social from Pouch, and Anders Piiparinen CEO from Wallaroo Media. They’re giving us a crash course on what we need to know about TikTok and Snap ads. Why you should build TikToks and NOT ads How creating consistently great content on TikTok can have a compounding or “resurfacing” affect How to repurpose TikTok content on other platforms Why you can’t repurpose YouTube or IG content on TikTok Understanding key TikTok metrics The basics of a solid Snap ad How to drive conversions from TikTok and Snap
44 minutes | Jun 23, 2021
Episode 165 - 6 eCommerce Conversion Crimes to Avoid with Quinn Zeda
Every website is leaking sales and conversions somewhere. While I love talking about driving more traffic, sometimes the best thing you can do for your business is improve your conversion rate. In this episode, I interview the founder of Conversion Crimes, Quinn Zeda and we discuss the most common eCommerce conversion crimes she sees. If you fix even a few of these you’ll see a meaningful improvement in your website performance. Here’s a look at what we discuss: Understanding visual hierarchy and the metaphor of volume knobs Creating a process of testing and iteration vs. launching a full site overhaul Using customer intel to create marketing breakthroughs Keys to better navigation and menu structure How to not confuse or overwhelm your visitors Using action colors Plus more!
42 minutes | Jun 16, 2021
Episode 164 - The 7-Step Video Ad Framework Behind $100k/Day in Ad Spend with Ryan McKenzie of Tru Earth
Ryan McKenzie is doing what he can to help save the planet. His super-effective laundry detergent strips are keeping millions of plastic laundry jugs out of landfills each year. He also wants to save your brand from bad video advertising. I invited Ryan on the show again because his approach to video advertising is just awesome. Here at OMG Commerce, we have the privilege of running all of his Google and YouTube ads so we’ve seen firsthand their rocket ship growth. They were Canada’s 2nd fastest growing start-up and have grown from 7 employees to 200 in record time. In this episode, we break down Ryan’s 7-step framework behind his video ads that are fueling $100k/day in ad spend. Here’s a look at what we cover: What is a powerful pattern interrupt and how to use one. Why having a villain in your ads is a good thing. Hint: Your villain probably isn’t a person. How many and how to most effectively use Calls to Action. Biggest surprises on what works and what doesn’t. How to use logic and emotion.
44 minutes | Jun 9, 2021
Episode 163 - Advice from a Former Top 200 Seller on Amazon - Jason Boyce from Avenue 7 Media
If you think the Amazon marketplace is wild right now, you should have seen it in 2003. My guest today is Jason Boyce. Jason is a former Top 200 Seller on Amazon - a spot he held for 10 years before selling his company. Now he’s frequently interviewed and quoted in the media on all things Amazon. He was recently interviewed for a PBS Frontline Documentary called Amazon Empire: The Rise and Reign of Jeff Bezos. We discuss some hot takes on broader Amazon topics, plus dive into specific tips for sellers. Here’s a look at what we discuss: How big is Amazon really…and why it’s actually BIGGER than you think Amazon and antitrust and what it means for sellers How little improvements to CTR and conversion rate create a compounding effect Owning the digital shelf - what it means and what you should be focusing on Controlling your brand. How to proactively control and protect your brand Lessons from Jason’s new book - The Amazon Jungle
44 minutes | May 26, 2021
Episode 162 - Web Core Vitals + Low Cost Growth with Email Marketing with Itay Paz of Morning Dough
The death of email has been boldly proclaimed and then retracted so many times I’ve lost count over the last 10 years. Finally, I think most people agree that email marketing is here to stay, at least for the foreseeable future. This episode is a double-header in terms of topic but still delivered in the same amount of time as usual. It’s a “two topics for the price of one” special! Itay Paz is an online marketing veteran of 25 years. He’s also the publisher of the Morning Dough newsletter and an SEO expert. Morning Dough is one of my favorite newsletters. It’s one of the few that I open regularly. In this episode, we talk about how and why eCommerce brands should be using email marketing beyond just transactional emails. We also talk Web Core Vitals and how Google is going to use certain core performance metrics to score your site. How your site scores in Google’s eyes will have a direct impact on both your SEO and your paid ad performance. How to land on a newsletter strategy that fits your personality and your brand. Tips for getting your emails opened and read. How often you should send emails and how to avoid spam and promotional folders. What are Web Core Vitals and why you should care. How to test your site in 60 seconds to see how it performs what Google’s Web Core Vital.
47 minutes | May 19, 2021
Episode 161 - 3 Tips from Top Brands on Amazon with Andrew Morgans of Marknology
Andrew Morgans is a true OG when it comes to success on Amazon. Andrew is the founder of Marknology (think marketing combined with technology) an Amazon brand accelerator and the host of the Startup Hustle podcast. He’s been helping brands grow on Amazon for 9 years. Needless to say, a LOT has changed on Amazon in 9 years and Andrew has seen a little bit of everything. In this episode, we go deep into what successful brands are doing right now on Amazon and where things are headed on the platform…. Andrew’s philosophy of “if your product can’t sell with your photos and videos alone, you need to go back to the drawing board.” How your copy and photos should flow How A+ content, storefronts and copy really come down to just 2 things Andrew’s favorite tools that he uses daily…but when he doesn’t use them to make decisions. How to view Amazon ads in light of how the advertising industry is shifting Going international - Amazon is doubling down on international growth…why now is the time to consider it for your brand
55 minutes | May 11, 2021
Episode 160 - The Future Of Ecommerce: Consumer Privacy, Successful Business Models, & High-Converting Content
This is a special episode. My very first podcast appearance as a guest was on Austin Brawner’s Ecommerce Influence podcast back in 2015. Austin is one of the sharpest minds in Ecommerce. He’s either friends with or has consulted with some of the biggest names in DTC Ecomm like MVMT Watches, Pura Vida Bracelets, Snack Nation, and many more. On this episode, Austin and I interview each other! We dive into some pretty wide-ranging, but highly relevant topics. Including: Why Austin is so excited about subscription businesses and who’s running them well How different business models could be your next growth evolution How privacy could create a renaissance of sorts when it comes to the value of good ad creatives How pricey changes will impact audience building and audience targeting Formulas for creating high-converting content Shifting your role in business to greater growth Plus more!
42 minutes | May 5, 2021
Episode 159 - Important Tips, Dates and Tactics to Maximize Prime Day 2021
Prime Day is one of the biggest shopping events of the year. We now fully expect Prime Day to land in June of 2021 (at the time of recording this podcast we were still uncertain of whether it would be June or July). OMG’s Amazon Director, Chris Tyler and Amazon Specialist Amber Norell join me for this week’s episode to break down what we’re expecting for this year’s Prime Day and what you need to do to get ready. If you do nothing as an Amazon seller, you’ll likely see some lift in sales for Prime Day. If you use some of the tactics we discuss in this podcast, you could generate some record sales days for your brand. Here’s a look at what we cover in this episode. Prime Day discounts and coupons - which is usually better and how to structure your offers. Amazon Live! - a perfect complement to your Prime Day deals Lightning Deals Amazon posts How to maximize your storefront for Prime Day Does and don’ts to get your listings ready for Prime Day Plus more. Listen to the full episode or read our complete Prime Day Blog here.
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