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23 minutes | 7 days ago
Shift Your Brand to Something Grand
Russell Crooms, Founder and CEO of Animated Apparel Company joins the conversation to share how gaming sparked his interest to start an apparel company, building your brand and community, and his advice for people who are fresh in the e-commerce business. Animated Apparel Company takes apparel to the next level by offering a wide selection of high-quality and affordable apparel products from famous comics, video games, television series, movies, cartoons, and even anime!
27 minutes | 14 days ago
Marketing, Marketing Marketing!
Priyanka Chordia, the seventh generation of their family business in the jewelry industry. She started being involved with the business since she was 13. As she started traveling for trade shows with her family all around the country, she studied at the Fashion Institute of Technology in New York and other Jamalski programs at the Gemological Institute of America. Over the years, Priyanka gained a lot of knowledge and experience in the industry, which eventually led her to form her own company D Deco jewels which stand for designer and decorative. So it's all about what catches her eye. D Deco showcases products that are collected and design based on Priyanka’s creative eye. Her goal is to reach the younger generation with modern jewelry and satisfy the older generation with their love for antique and estate jewelry.
26 minutes | 21 days ago
Do what you love!
Monte Deere, the CEO of Kizik shares how the shoe-brand founded in 2017 became a trusted name for millions of shoe buyers. Kizik is a Utah-based company that makes hands-free shoes made from Foot Activated Shoe Technology (F.A.S.T), an innovation from Handsfree Labs.
25 minutes | a month ago
Focus on Your People
4 years ago, Dean Wegner started Authentically American from an idea on a blank sheet of paper. Since that time, he has grown his apparel brand to set sights on some lofty sales goals: to hit 1 billion in sales. With passion and experience, Dean has the forward-looking vision to propel toward that goal.
25 minutes | a month ago
Tell Your Story
Meet Reno Tsosie, creator and founder of the Navajo created and inspired menswear brand Hashké. His brand authentically represents Native American culture and operates with the goal to uplift Navajo artistic and indigenous cultures. From initial idea to manufacturing and beyond, here’s the story of Reno’s Navajo designed clothing line.
19 minutes | a month ago
Start Small and Think Big
Mitali Saxena started Fashom as an app where people, "could be real without filters." Mitali was an engineer working in communications, but she also loved fashion and felt like the industry was filtered based on the way people look. She wanted a fashion platform where customers could buy clothes based on what real people look like, instead of highly styled shoots showing clothes on models. Her e-commerce message is one of body positivity and feeling good about who you are.
32 minutes | 2 months ago
Create a Quality Customer Journey
Kenny Haisfield (a.k.a. Kenny Flowers) knows about a good time– and good business. His modern resort wear brand started small and has grown into an international lifestyle brand. With a background in user experience and a passion for creating a quality product, Kenny has the right toolbox for a thriving e-commerce business. Check out how Kenny’s business has boomed- all out of a love for his dad’s Hawaii print shirt.
32 minutes | 3 months ago
Don’t Be Afraid to Try
Make more profits by turning your inventory! Ecommerce Elite Melodie van der Baan shares her insights into fashion turns, navigating retail post-Covid, and more expert advice. A self-declared, “lover of the fashion industry,” Melodie’s work as a retailer gave her an insight into some of the woes of inventory handling. She co-founded Swap Retail as a means to provide retailers a way to connect with each other and move inventory safely and efficiently.
24 minutes | 4 months ago
Be Real and Be Yourself
Passion for a product can propel a business forward, and David Ramsay of Gator Gripp Racks has that contagious excitement to see progress. In this episode of the Ecommerce Elite podcast, David tells us about his journey from the military to becoming an entrepreneur.
30 minutes | 4 months ago
Work With Grace and Grit
Growing an ecommerce business one pair of shoes at a time! Combine a hefty dose of passion and grit, and you just might have what it takes to start an enormously successful online business like the Vintage Leopard Boutique. In this episode of the Ecommerce Elite podcast, Holly McLanahan tells the story behind growing her e-commerce business out of her living room in the small town of Canadian, Texas.
35 minutes | 6 months ago
Put People First, and Be Human
Social media guru Duncan Alney and I discuss social media strategy and best practices. Duncan has been doing social media marketing since 2007, so he has forgotten more about this topic than most people will ever know! After reminiscing over MySpace, we discuss how a single, strong marketing effort can drive every element of a company’s online sales.
31 minutes | 6 months ago
Be Willing To Bet On Yourself
For those looking to start a side hustle, E-commerce Elite experts Keith and DeeAnna Heavilin give us an in-depth look at what it really takes. 2020 has been an especially wild year for many business owners, and at YellowFin Digital we've had many clients and friends ask us about the ins and outs of establishing a side hustle. It's a great way to use extra time while at home- and ideally get some more cash flowing in as well.
32 minutes | 7 months ago
Passion Can Drive You
In this episode I caught up with the owners of 1911 Apparel, Darren and Jacob. Their passion is to help people become better patriots, grow awareness of veteran suicide, and help Veterans in any way they can. To further fund that effort, Darren and Jacob created 1911 Apparel– an online store that sells patriotic apparel with a purpose. Both men have their own careers and have used their shared passion for giving back to veterans to help drive them in their pursuit to touch individual lives.
21 minutes | 7 months ago
Jump In and Learn
In this episode of the podcast, we meet Natalie: a “frustrated consumer turned entrepreneur” who has created a successful brand out of a nagging need she sought to fill. Based out of Ohio, Natalie’s company, Covermade, offers patented bedding products that offer unique design. Her bedding features straps that help to keep comforters in place- and her ecommerce strategies have elevated her brand to showcase it’s ingenuity.
26 minutes | 7 months ago
Make Your Mark
Alison first made her business mark by selling monogram and sewing services on Etsy. With a focus on children’s items and later expanding to women’s fashion, Alison’s popular products enabled her to expand her business little by little. She went from writing orders down in a notebook to shipping around 1,000 orders a day.
19 minutes | 8 months ago
Give Yourself Every Opportunity
While some business ventures take years of ideation and planning before things get rolling, Abby found her e-commerce path as a happy accident. The Kringle Krate story begins with a Christmas Eve activity box that she created for her family members. Naturally, they were a hit. When Abby branched out to showcase her idea at craft fairs, the boxes went viral on social media.
20 minutes | 8 months ago
Work From the Heart
In this episode, I spoke with Megan Dahle from Discount Catholic Products. Before branching out into the world of e-commerce, Megan’s expertise was her as a contract/virtual CFO for small businesses. She uses her gift for teaching and knowledge to dive into the defensive side of small businesses to help them grow. Her adventure into owning her own business began nine years ago when Meagan and her husband wanted to pay off their loans. In order to achieve this, they bought an e-commerce business.
23 minutes | 8 months ago
Make the Best of a Trial
In this episode, I enjoyed discussing the experiences of Jeremy Jacobs, owner and founder of Raise Bakery in Brighton, England. Jeremy initially began his business for his mother, but it gained more meaning to him than he ever could have predicted. With the current Covid-19 crisis affecting businesses across the world in ways no one could have imagined, creative adaptation has enabled Jeremy’s company to overcome an unpredictable trial.
28 minutes | 8 months ago
Comparison is the Thief of Joy
In this episode we hear from the co-owners of Flaunt Boutique Autumn and Lara. This dream-team started their successful e-commerce shop in 2012 out of their college dorm room. One night, a discussion about popular statement jewelry turned into a session of brainstorming how they could offer people trendy jewelry for cheaper prices. Starting with 10 poor-quality images on Facebook, their online sales adventure began.
16 minutes | 9 months ago
Find What You Have Passion For
In this episode we get to hear from Bev Schweigert, owner of Blessed Be Boutique. Bev's boutique began as a way to fund her mission trips, and has grown through her efforts to learn new skills and careful curation of products. In this episode we will be talking about: The need to get good traffic on your website How to reach your target audience Selling what you’re passionate about
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