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  Will Performance Max replace all singular campaigns? Mike chats with Brett Curry of OMG Commerce about Google’s latest campaign type feature. There’s no debate on how efficient and incredibly convenient Performance Max is. It’s a unified campaign for multiple channels rolled into one. However, there is a common misconception that it replaces your existing … The post E450: Creating The Ultimate Campaign with Google Performance Max first appeared on EcomCrew.

A relatively new system, Amazon’s demand-side platform (DSP) analyzes consumer data and finds the right customers to target ads with.  Unlike Facebook or Google ads, DSP gives you access to a wider network of third-party sites and reach people both on and off Amazon, albeit a pricier option. A fair warning: doing ads with DSP … The post E449: The Intricacies of DSP Advertising with Martin Zerrudo first appeared on EcomCrew.

At the start of the year, we began working behind the scenes on producing regular reports on top third-party sellers on Amazon. Since Amazon doesn’t release reports on third-party sellers, we had to develop a way to harness this data ourselves.  After months of research, we’ve managed to come up with a methodology that produces … The post E448: How Much Money Do The Top Third-Party Amazon Sellers Earn Per Year? first appeared on EcomCrew.

  From food items to lifestyle products, subscription boxes have become quite the trend in ecommerce the past few years.  Chris George and Paul Chambers got their start in ecommerce with Gentleman’s Box, a subscription service for men’s lifestyle products that they started in 2014. In 2017, they co-founded Subscription Trade Association or SUBTA, with … The post E447: Unpacking The Concept of Subscription Boxes with Chris George and Paul Chambers first appeared on EcomCrew.

After hearing him speak at eCommerceFuel Live last March, I invited Spencer Jan to be on the podcast to expound on a particular point in his presentation that struck me the most: innovation. Spencer is the co-founder of Solo Stove, a company he started way back in 2010 in a garage. After exiting the business, … The post E446: The Importance of Innovation in Ecommerce with Spencer Jan first appeared on EcomCrew.

Over two decades of working as a dental hygienist, Lisa Guenst noticed how a lot of patients she encountered hated using string floss.  However, part of her profession is advocating for oral health, so as an alternative to help prevent gum disease, she always suggested using a water flosser instead. While she did see significant … The post E445: Everything You Need to Scale Your FBA Business [Under the Hood] first appeared on EcomCrew.

Welcome to the podcast edition of Brand Report! In this series, we share with you our revenue across all our brands every month, so you can see what we did wrong and what we did right.  In February, we raked in a total of  $621,816, compared to March’s revenue numbers, where we broke past the … The post E444: The Best Month of 2022 So Far – March Brand Report 2022 first appeared on EcomCrew.

   This week on the podcast, we have the founder and CMO of Wizards of Ecom, Carlos Alvarez. If there’s one thing Carlos and I have in common, it’s that we defied a statistic. As school dropouts, we’re not expected to succeed in life. But with grit and hard work, here we are.  Carlos … The post E442: Defying Life’s Odds and Persevering with Carlos Alvarez first appeared on EcomCrew.

Welcome to the podcast edition of our February Brand Report! Each month, we’ll break down our monthly revenue so you can see what’s working and what’s not.  February’s revenue was $621,816, which is roughly equal to that of January, and we dive into what exactly affected our revenue: what we worked on, our wins, and … The post E441: A Deeper Look – February Brand Report 2022 first appeared on EcomCrew.

Our topic for today is not totally in line with ecommerce, but a bunch of you guys requested it so here we are: Ecomcrew’s one and only episode on cryptocurrency. The subject is especially interesting since Dave and I aren’t exactly on the same team when it comes to this one, even though we both … The post E440: Our First (and Only) Episode on Cryptocurrency first appeared on EcomCrew.

  Consumers are becoming more wary and on edge about online security and keeping their data safe. Developers address this concern by doubling down on data privacy and limiting ads, albeit, at the expense of businesses’ efforts to reach potential customers. In this episode, I talk to Eric Hochberger, who runs the ad management company … The post E439: An Outlook on the Future of Advertising first appeared on EcomCrew.

 The inspiration for a business can strike at any time. For Hasan Hasmani, CEO of Underdog Games, the big idea came to him during a meeting with a client. After several years of selling other people’s board games, that fateful conversation would eventually lead him to running a company and developing his own.  For … The post E438: Trekking Through Product Development with Hasan Hasmani first appeared on EcomCrew.

 Pricing is a tricky aspect to navigate when running a business. Set it too high, you’ll turn away potential customers. Set it too low and you’ll run the risk of struggling to keep your business afloat. So, how do you balance the scales in a mutually beneficial way? This week on the show, Drew … The post E437: Making Sure Your Price is Right with Drew Marconi first appeared on EcomCrew.

  Contrary to the expression “Money is no obstacle,” for many start-up entrepreneurs, it’s actually the biggest hump to overcome when getting started. So many great ideas and brands fail to come to fruition mainly because of one factor: funding, or lack thereof. In this episode, we have Asher Ismail of Uncapped to share … The post E436: Different Ways to Secure Funding For Your Ecommerce Business first appeared on EcomCrew.

 In a massive ecommerce platform like Amazon where there are literally thousands of results for every product search, getting your business clicked on (and added to cart) is a challenge. For this episode, I am joined by Seller Rocket’s Eric Suddarth to talk about how editorial recommendations work on Amazon and how you can … The post E435: How Editorial Recommendations Affect Lead Conversion first appeared on EcomCrew.

Mike catches up with PostPilot’s Drew Sanocki to talk about spotting opportunities in business, the bullishness of SaaS, and the efficacy of real mail in today’s environment. Ever since I attended eCommerceFuel Live five or six years ago, I’ve always admired Drew Sanocki for his knowledge and experience in the business. Drew is the founder … The post E434: Using Post Cards to Touch Base with Customers in a Touchless World first appeared on EcomCrew.

With our businesses fortunately well and stable, we thought it was high time we worked on a new project – this time, as business partners! Dave and I have always talked about working on a business together, but we never really came up with anything concrete. That is until we stumbled upon this hidden gem … The post E433: Unraveling Our New Business Together first appeared on EcomCrew.

As the pandemic continues to drag on, running a successful ecommerce business is not without its challenges. 2021 may not have been the COVID-free year Dave and I wanted for our businesses, but that’s not to say it was all bad. It wasn’t an easy year, but looking back, there were plenty of reasons to … The post E432: Mike and Dave’s Business Review 2021 first appeared on EcomCrew.

Juggling a nine-to-five job and an e-commerce start-up is no easy feat and is certainly an exhausting set-up to maintain.  So when Wall Charmers’ numbers hit an all-time high in April 2021, Viktor and his business partner Lance took a leap of faith, resigned from their main jobs and decided to run their e-commerce baby … The post E431: Struggles of Running an E-Commerce Business Amid A Pandemic first appeared on EcomCrew.

 For many entrepreneurs, selling a business can be an even bigger achievement than starting one. While some luck out with finding honest-to-goodness buyers of their business, others get caught up in less favorable situations. Bill D’Alessandro, founder and CEO of Elements Brands, is no amateur when it comes to selling businesses with 10 years … The post E430: Dirty Tricks Amazon Aggregators Might Try When Buying Your Business first appeared on EcomCrew.