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In today’s podcast, Kiri and Russ are promoting their upcoming research report “The 4 organizational factors driving Amazon success” in today's podcast. Register for the webinar or download the report next week! Make sure you tune in to find out more!

In today’s podcast, we are talking with John Rossman about his consulting company, his first book, the Amazon principles and so much more!   Make sure you tune in to find out more!   John Rossman is a business strategist, operator and expert on digital transformation, leadership and business reinvention. He has consulted with many great brands including Novartis, Fidelity Investments, Microsoft, Walmart, and Nordstrom. He served as senior innovation advisor at T-Mobile and senior technology advisor to the Gates Foundation. He is the founder of Rossman Partners, a management consulting team helping clients compete and win in the digital era. He is an operator and builder whose love is diving into business problems and customer needs designing solutions and business opportunities. He is a former Amazon executive responsible for launching the Amazon marketplace business in 2002. He has authored three books –  The Amazon Way book series and The Digital Leader Newsletter.

In today’s podcast, we are talking with João Couceiro (Kow-Sero) da Costa who is based in Portugal and is a Client Project Manager at Bobsled. Previously at Amazon, he worked in 2 central departments: Global Catalog Operations and Retail Account Management, both focused almost exclusively on the Vendor side of the business, especially Retail Account Management where he had the sole purpose of growing vendor accounts.  This is the second of the 2 part series about the Amazon Vendor Central business model.  Make sure you tune in to find out more!

In today’s podcast, we are talking with João Couceiro (Kow-Sero) da Costa who is based in Portugal and is a Client Project Manager at Bobsled. Previously at Amazon, he worked in 2 major departments: Global Catalog Operations and Retail Account Management, both focused almost exclusively on the Vendor side of the business, especially Retail Account Management where he had the sole purpose of growing vendor accounts.  Kiri and João cover some of the main questions we get from our clients regarding Vendor Central. This episode will have two parts, make sure to tune in next week, for part 2!

In today’s podcast, we are talking with Paula Ersly, Head of Social Strategy at Acadia, who has been working in social media strategy for over seven years, with a focus on organic channel management and creative execution that drives engagement. She has worked across a variety of industries, from travel to sexual wellness. She’s based out of Asheville, North Carolina, where she enjoys making ASMR hiking content for her personal TikTok.

In today’s podcast, we are talking with Celia Van Wickel, Kantar’s eCommerce and digital commerce expert, leading syndicated insights focused on digital commerce trends, including last-mile delivery players and Amazon. Celia and Kiri talk about takeaways from Kantar’s Digital Commerce Conference. Celia is an insights veteran who has focused on shopper and omnichannel insights in her time with Cars.com, Walmart, Lowe’s, and Mattel.  Prior to Kantar, Celia was with Coca-Cola where she was the eCommerce insights lead, influencing eCommerce, DTC, and digital foodservice strategy. Celia has been quoted in various industry publications such as Grocery Dive and Business Insider and is an active contributor on LinkedIn focused on the latest digital commerce news. 

In today’s podcast, we are talking with Phillip Jackson and Brian Lange from Future Commerce, a retail media and research brand. Kiri, Philip, and Brian are discussing VISIONS 22, the new extensive audiovisual trends report by Future Commerce. Phillip Jackson is co-founder of Future Commerce, a retail media and research brand, and heads up Commerce Strategy at Rightpoint, a 2021 Forrester CX Strategy Challenger-rated consultancy. Brian Lange is the co-founder of Future Commerce and an industry veteran, with over a decade of experience on the agency side of commerce.  Future Commerce is a retail and e-commerce-focused media company with newsletters, podcasts, and research to help brands grow with purpose. Make sure you tune in to find out more!

In today’s podcast, Kiri shares the poll results around what brands plans are for Prime Day and projections on this year’s event. Amazon’s Prime Day has been set for July 12 and 13th this year, giving brands a short window to put in place the best advertising strategies to boost sales and support their brands. Consumer demand will be dampened this year, and the current inflation rate, as well as macroeconomics, will possibly impact the demand on this year’s Prime Day. 

Ross Walker, Senior Advertising Manager at Bobsled, an Acadia Company, joins Kiri Masters on the podcast today to discuss his point of view on seasonal demand for categories and products.

Chad Crowe, Partner and Head of Operations at Acadia, joins Kiri Masters on the podcast today to recap his takeaways from Google Marketing Live 2022.

In today’s podcast, Kiri and Ross give their first thoughts about Amazon Marketing Cloud, a new tool, which was introduced by Amazon recently.  Make sure you tune in to find out more! Ross Walker is a Senior Advertising Manager at Bobsled, an Acadia Company. Ross has been a long-time contributor to the podcast and has been in the digital marketing industry for 6 years with a focus on Amazon Advertising for the last 5 years. 

In today’s podcast, Kiri gives a quick overview of the current state as well as the new model for media allocation that has been developed at Bobsled - allocating by the stage of the marketing funnel that your brand wants to target. After that, you can hear the Q&A portion of last week’s webinar Kiri hosted with Matteo Bizon, where you can hear many interesting and relevant questions as well as practical answers.  Make sure you tune in to find out more! Matteo is a PPC specialist at Bobsled. He became passionate about digital advertising while studying marketing management at university and immediately started experimenting by launching his own website project and helping a friend start an ecommerce business for his clothing brand. After working for an Italian digital marketing agency, he joined Amazon where he learnt Amazon advertising in a client-facing role. Looking for more challenges and knowledge around advertising on Amazon, Matteo joined Bobsled where he had the opportunity to discover more advanced techniques and refine his skills. Check out the whole Retail Media Allocation webinar replay  Download the research report

In today’s podcast, Kiri shares her experiences at the Retail Innovation Conference and Expo she attended in Chicago. She gives a recap of a workshop she did and an overview of the themes from the sessions. One of the sessions was by the marketplace leader of Albertsons and touched on the software that they use called Marketplacer.    Make sure you tune in to find out more! Bobsled’s latest research suggests a better way to allocate retail media budget - by funnel stage! Sign up for the report and webinar that will be out on May 19th here.

In today’s podcast, we are talking with John Pak about the balance of aligning best practices on DTC and Amazon while also being channel-specific. We try to unpack where it’s good to align and where to differentiate the two, given that Amazon is fundamentally different to other channels. Make sure you tune in to find out more! John Pak is a Project Manager at Bobsled, an Acadia company, where he manages the marketplace marketing and operations strategies for some of our consumer brand clients. Earlier in his career John opened his own e-commerce boutique in the novelty apparel category, then became an e-commerce consultant for various local businesses in his hometown of Los Angeles. Since 2015 he has helped companies transition into e-commerce and built their stores on platforms like Shopify and Amazon Seller Central. And in 2021 he joined Bobsled.  Bobsled’s latest research suggests a better way to allocate retail media budget - by funnel stage! Sign up for the report and webinar that will be out on May 19th here.

In today’s podcast, we are talking with Matteo Bizon about how to allocate your retail media budget. Retail media is the hot topic of the moment with more and more options available and lots of opportunities to reach shoppers. However, your marketing budget is not growing at the same pace as these opportunities! Which channels are ‘worth it’ and which are a waste of time? Which channels do you fund first?  Bobsled’s latest research suggests a better way to allocate retail media budget - by funnel stage! Go to bobsledmarketing.com, find “resources'' and sign up for the report and webinar that will be out on May 19th. Make sure you tune in to find out more! Matteo is a PPC specialist at Bobsled. He became passionate about digital advertising while studying marketing management at university and immediately started experimenting by launching his own website project and helping a friend start an ecommerce business for his clothing brand. After working for an Italian digital marketing agency, he joined Amazon where he learnt Amazon advertising in a client-facing role. Looking for more challenges and knowledge around advertising on Amazon, Matteo joined Bobsled where he had the opportunity to discover more advanced techniques and refine his skills.

In today’s podcast, we are talking with Matteo Bizon about retail media budget allocation and the top 6 mistakes brands make with their allocation. Kiri and Matteo discuss the different possibilities as well as traps brands fall into. Bobsled’s latest research suggests a better way to allocate retail media budget - by funnel stage! Go to bobsledmarketing.com, find “resources” and sign up for the report and webinar that will be out on May 19th. Make sure you tune in to find out more! Matteo is a PPC specialist at Bobsled. He became passionate about digital advertising while studying marketing management at university and immediately started experimenting by launching his own website project and helping a friend start an ecommerce business for his clothing brand. After working for an Italian digital marketing agency, he joined Amazon where he learnt Amazon advertising in a client-facing role. Looking for more challenges and knowledge around advertising on Amazon, Matteo joined Bobsled where he had the opportunity to discover more advanced techniques and refine his skills.

In today’s podcast, we are talking with a returning guest, Andrew Lipsman, about the Insider Intelligence report he authored entitled Retail Media Networks Perception Benchmark 2022. This report was launched in March 2022 and was designed to get an expansive view across retail media networks and ensure different types and categories of them are taken into account. Make sure you tune in to find out more! Andrew Lipsman is a Principal Analyst at Insider Intelligence, focusing on retail and ecommerce. Recent coverage includes grocery ecommerce, retail media networks, D2C brands, social commerce, holiday shopping, and Amazon Prime Day. Previously, Andrew was SVP of Marketing & Insights at comScore. He has been a regular contributor to the Journal of Advertising Research and is frequently quoted by leading news organizations including the New York Times, Wall Street Journal, and Advertising Age. Andrew is the author of the Insider Intelligence report, Retail Media Networks Perception Benchmark 2022, which launched in March 2022.

In today’s podcast, we are talking with a friend and colleague, Armin Alispahic, about Brand Registry. It’s a program that has been around for a long time but still causes confusion. Find out what this program does and doesn’t do, what the common misconceptions about it are, as well as how to make the most of it, if you’ve got the access. Make sure you tune in to find out! Armin is a Team Lead at Bobsled. He's been at the company for almost 6 years. Internally he’s known as Armin.com for his encyclopedic knowledge of Amazon. Over the years, he has gained great experience in working directly with Amazon representatives to support brands in scaling up on Amazon and achieving their goals. 

In today’s podcast, Kiri gives an overview of growth opportunities, often some under-used tactics that can help brands get ahead on Amazon. This is especially important now, when on Amazon there is more competition, ad costs are rising, and many brands are still experiencing supply chain issues. Our main topics are usually centered around how to get the basics on Amazon right and then building on that, but this time Kiri will be discussing something a bit different.  Make sure you tune in to find out more! Podcasting is hard to get feedback on! We would love to hear what you think. Which have been your favorite episodes so far? What do you want to hear more about from us? Email Kiri or reach out to her on LinkedIn. Also, it would mean a lot if you wrote a review for EBT on Apple Podcasts, Spotify, or wherever you listen to us.

In today’s podcast, we are talking with Julie Liu, a returning guest of the show, about the evolution of shopper marketing. The way we shop has changed over the years. How has that affected the marketing space? How do digital marketing and traditional shopper marketing co-exist? What can the two learn from each other? Make sure you tune in to find out! Julie has spent the last 11 years in consumer goods marketing, first with Shiseido working on a clean beauty brand in the APAC region, before making the move over to Grocery 6 years ago. She is currently the National Manager of Commerce Media at Ghirardelli Chocolate Company, responsible for leading the company's retail media and digital shopper marketing strategy across Confections and Baking.