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Driven: Ecommerce at Work
15 minutes | Sep 21, 2021
35. How Integration With P21 & the 3M Marketplace Improved Online Sales for C.W. Hayden
Chris Brackett is the Vice President of Operations & General Manager at C.W. Hayden, and he recently sat down with DCKAP’s Founder and CEO, Karthik Chidambaram. Their conversation spans through the incredible journey Chris has had within the company, into the mindset they hold on early adoption of technology, their most recent integration with Cloras to help connect their 3M Marketplace with Epicor P21, and more! With their long standing experience in the distribution space, Chris explains how each decision they’ve made in order to continue to grow, and to not only follow the growth of technology but to stay ahead of it, signifies one of their greatest pillars of strength. The discussion epitomizes the benefits of digital transformation and highlights how important technology really is for future growth and why it’s so important that B2B distributors adapt to e-commerce in order to not get left behind. Bio: Chris Brackett is the VP of Operations at C.W. Hayden, a third-generation family-owned Marine, Industrial and Safety Distributor based out of New England. In his current role, Chris runs the company’s day to day operations and is also leading the way in the company’s technology and digital transformations projects, including bringing on their first CRM (Salesforce), integrating it to their ERP system, going completely cloud base with Epicor P21, and upgrading their Magento website. Show Links: Read more about the work we did with C.W. Hayden through Cloras here: https://cloras.com/customer-stories/c-w-hayden/
12 minutes | Jul 21, 2021
34. How Maintex Thrives in JanSan Distribution Using Technology & Integration
Danny Silverman is the Vice President of Strategy and Innovation at Maintex, and he recently sat down with DCKAP’s Founder and CEO, Karthik Chidambaram, for a conversation that goes back over the history of the company itself, up into their most recent use of software and technology to amplify their online sales through integration with Cloras and the revolutionary process of digital transformation. From the continuous growth and success of Maintex, to how he envisions the future of the JanSan industry itself, their conversation offers many insights to those seeking similar success. They touch upon how important technology really is for future growth and why it’s so important that B2B distributors adapt to e-commerce in order to thrive. Guest Bio Danny Silverman is the VP of Strategy and Innovation at Maintex, a third-generation family-owned janitorial distributor and cleaning chemical manufacturer headquartered in Los Angeles. In this role, Danny leads the company’s technology and digital efforts among other responsibilities. Prior to Maintex, Danny worked as a systems engineer in both academia and industry. Danny holds a BA in American Studies from Brandeis University. Show Links and References Read more about the work we did with Maintex through Cloras here.
21 minutes | Jul 13, 2021
33. Technology & Innovation Helps Riddell Conquer Football and Online Sales
Erin Griffin is the V.P. of Marketing & Communications at Riddell, and she recently sat down with DCKAP’s Founder and CEO, Karthik Chidambaram, for a conversation that touches upon the history of the company and their most recent evolution into the world of online sales through digital transformation. From the importance of women in sports and leadership roles, to the support of brand ambassadors like Peyton Manning, and effective marketing and communications between departments that helped Riddell to remain competitive and continue to innovate, their conversation helps bring the story of football and technology to life. Show Notes and References: Read more about the work we did with Riddell for their website here. Erin's bio.
24 minutes | Nov 13, 2020
32: How Personalized Videos on Your Introductory Emails Increase the Sales by 20% [with Matthew Barnett]
Videos are the future.While sending emails after every new signup will help increase the customer engagement, do you know converting that to a personalized video will increase it by 2x?A personalized video can be triggered for any customer relationship...
35 minutes | Oct 23, 2020
31. Brand Marketing: How and Where to Begin [with Danielle Trombetta]
Building an eCommerce business from scratch is always a great experience to have in your lifetime.Starting from the manufacturing and distribution of the product to getting that to the actual customer, you will enjoy every phase of your customer...
63 minutes | Oct 16, 2020
30. Demand Generation vs Lead Generation [with Nemanja Zivkovic]
Marketing was simply all about bringing in leads - MQL, a couple of years ago.But things have tremendously changed, marketing is not just about leads. It is even not even about building the pipeline or revenue generation, Marketing is something more...
36 minutes | Oct 9, 2020
29. Turn Your Adversity into an Opportunity [with Tony Guarnaccia]
Tony Guarnaccia grew up in a small business.With a passion for marketing, he found the company “Big Fish Results” in a mission to Democratize Marketing.His experience includes a $400 million ad spends on Google and working with companies like Ford, ADP,...
37 minutes | Oct 2, 2020
28. Understanding the Conversational Marketing: SMS, Messenger, Chatbot, and Email [with Stephen Carl]
Don’t bring the consumers to your place, instead go visit the channels where your consumers are. That’s where the power of marketing comes in.Conversational marketing is a way of how you initiate those conversations and create a rapport with your...
40 minutes | Sep 25, 2020
27. Magento Migration: The B2B Elevator [with Kendall Ducote]
Moody Price based out of Baton Rouge, LA is one of the largest providers of instrumentation & high-pressure products in the United States. With over $6 million of inventory, Moody Price offers on-site inventory management trailers that can be...
38 minutes | Sep 18, 2020
26. Migrating to Magento Commerce Cloud, is it Complicated
I had a chance to moderate a panel discussion this week with some interesting people in the B2B space. Hope you will learn too.Panelists on this session:Ryan Van Hoozer, VP of Operations, Marysville Marine OperationsKenn Glenn, Marketing Director,...
49 minutes | Sep 18, 2020
25. COMMUNICATION is the Key to Choose Your Next Agency Partner (Ryan Van Hoozer)
Distributors can’t simply carry on with their day-to-day operations like how they were doing a decade ago. Every distributor is digitally evolving and we have to focus both on the business and operations side of things. Digital transformation is...
63 minutes | Sep 11, 2020
24. The Future of Magento, Certifications, Commerce Cloud, and Core Contributions (with Ben Marks)
Magento Masters Virtual Series is a bi-weekly event from DCKAP. This past week we wrapped up the season 1 with an interesting guest in the Magento community.I had a great conversation with Ben Marks, Magento Evangelist at Adobe and we discussed:How are...
40 minutes | Sep 4, 2020
23. Why Your Company Needs to Focus on Building a CX Team (with Dave Fish, Ph.D.)
Not very often you see companies investing in a customer experience team. But, more than anything else, if you’re looking for exponential growth this is where you should begin first.But like all of you, I do have this question, where to begin and what...
32 minutes | Aug 28, 2020
22. How Inventory Sharing Can Solve The Fear of Selling on The Amazon Marketplace (with Mark Tomalonis)
Inventory sharing is a solution that helps you to collaborate with manufacturers and wholesale distributors to solve one of the biggest pain points in B2B Distribution - Inventory management.By partnering with the inventory sharing communities you can...
31 minutes | Aug 21, 2020
21. Google Spot, Machine Learning, Search Engines, Google Merchant Center - A Fireside Chat w/ Alan Kent [Part 2]
Alan Kent is an eCommerce Developer Advocate at Google. He is been with Google for the past 2 years and his previous roles include VP of Architecture at Magento and VP of Search Engine Engineering at eBay.This is Part 2 of the episode where I sat down...
31 minutes | Aug 21, 2020
20. Why Ecommerce Businesses Need To Leverage The Google Merchant Center [Part 1]
The Google Merchant Center is one place where your eCommerce businesses can manage their Google eCommerce products’ appearance and update the listings. The main purpose is to manage the product information you want your visitors to see on the Google...
10 minutes | Aug 14, 2020
19. Why 2020 Is The Right Time To Start Your Text Message Marketing
Texting is the simplest form of communication. Even though there are so many marketing channels including email, text messaging still delivers the best open rate and conversion rate.So, how does the texting for businesses works, is it complicated?In...
24 minutes | Aug 7, 2020
18. What Is Enterprise Application Integration
It’s an eCommerce era and as the brands evolve we start implementing new applications into the business processes. But, will that solve our problem?The practical answer is yes and no.How do you handle the data when you want them to move between...
37 minutes | Jul 31, 2020
17. Text SMS Marketing Will Help You Convert 90% Of The Abandoned Carts (with Todd Abrams)
With state of the art 30,000 sq.ft facility space in Frisco, Texas, ICON Meals is offering one of the finest ready-made meals (breakfast and lunch) in the USA. Unlike other meal-kit companies, one of the key advantages and specialty of ICON Meals is, it...
25 minutes | Jul 24, 2020
16. Running An Ecommerce Business - Is It Complicated
With the technologies keep growing everywhere and companies like Shopify and BigCommerce are making it easier for the startups to go online in a couple of hours, it’s becoming easier than ever before to launch an online business in 2020.Due to the...
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