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eCom Experts

106 Episodes

51 minutes | Oct 14, 2014
Freeing Your Time By Selling Smarter and Using Virtual Assistants
Brandon Dupsky, an eCommerce trailblazer with over 16 years’ experience originally building one of the largest companies selling on eBay back in the very early days. He’s won awards such as eCommerce Business Man of the Year, Forbes Best of the Web, and Fastest Growing Company. He joins Shawna to discuss his his new and exciting system the eCommerce Money for Nothing system and is successfully coaching new sellers with his system every day.
35 minutes | Oct 7, 2014
Partnering with Bloggers to Promote Your Online Store
Partnering with Bloggers to Promote Your Online Store as Shawna follows up on a previous episode where she discussed How to Engage Bloggers to sell more of your products. We learn more about the process from their side with Renae Michalski, author of the Boots and Bows Blog.
52 minutes | Sep 23, 2014
Ecom Chicago Conference and Shipping FAQs
Talking about the upcoming Ecom Chicago Conference and Shipping FAQs as Shawna welcomes back Mark Le Vine from Bubblefast. Plus, they go through a lot of shipping FAQs including when to offer free shipping as a samll business, box sizer tools, handling the holiday rush with the major shipping carriers and more.
40 minutes | Sep 16, 2014
Engaging Bloggers to Sell Products For You
Engaging Bloggers to Sell Products For You as Shawna welcomes Carolyn Kmet who is the Chief Marketing Officer for All Inclusive Marketing. Learn why should retailers work with bloggers? What role do bloggers play in the purchasing decision? Is it worth paying for placement? How do you continue to keep the blogger involved? and more.
26 minutes | Apr 29, 2014
Creating a Spring Cleaning Checklist For Your Website!
Does Your Website Need a Little Spring Cleaning? April is here and we are so happy that winter is GONE! Now is usually the time we start doing a little spring cleaning. We open the windows and let fresh air in. We pull out the furniture to find all of the toys and socks that magically disappeared. We don't do the same for our website and yet... Our website is how we make enough money to buy those toys and socks. So today - let's talk about spring cleaning your website! Let's create a Spring Cleaning Checklist for your website! Related articles across the web SEO Site Reviews; SEO Tools Diagnosing Google Panda Problems Behavioral Targeting Top 5 Conversion Tips in Time For the Holidays 10 Most Important Questions About Blogging Frequently Asked ECommerce Questions Sales Down? 5 Tips to Help You Increase Sales Category Metrics Driving EVERY Ecomm Business; Biggest Mistakes e-Entrepreneurs Make Over and Over Again
51 minutes | Apr 15, 2014
Google Analytics for Your Yahoo Store
Google Analytics for Your Yahoo Store as Google Analytics can be extremely intimidating. Its a bunch of numbers that are meaningless unless you know what to look for. Let us help you sort it all out with our special guest Morgan Jones, President of Power My Analytics.   Related articles across the web Importance of Setting Proper KPIs and Goals How To Ecommerce Questions Answered Biggest SEO Mistakes Online Retailers Make Will Googles Newest Updates (Hummingbird, Penguin, Encrypted Search) Affect Your Holiday Sales? Yahoo Store Updates; Facebook Likes Are Good For Sites Social Ecommerce and Last Minute Holiday Conversion Tips
45 minutes | Apr 9, 2014
Basics to Getting More Sales and Traffic to Your Site
Basics to Getting More Sales and Traffic to Your Site, from understanding html and css, to site testing to giving users a better overall user experience, Shawna offers some answers on SEO, usability, conversions and more to get you started.
45 minutes | Mar 26, 2014
How to Increase your Store Revenue with Email Marketing
How to Increase your Store Revenue with Email Marketing. Shawna welcomes  John McIntyre who is best known as The Autoresponder Guy! He helps eCommerce Store Owners increase their sales through Email Marketing. He discusses how can you boost revenue with a cart abandonment sequence? How do get people to sign up?  Should you use a pop-up? and How do store owners stay on top of sending holiday promotional emails?
49 minutes | Mar 12, 2014
Frequently Asked ECommerce Questions
Shawna answers some Frequently Asked ECommerce Questions, as she gives us her background on how she has gathered information throughout the years to help herself and others
51 minutes | Jan 14, 2014
Tools For Getting More Done in Less Time
Find ways to help you get more done in less time as  Shawna and Rene offer ways to work on helping you work smarter and not harder. Discover some tools that will help you get more done in less time. and will automate many things that you are doing on a regular basis.
51 minutes | Jan 8, 2014
New Year – New Ecommerce Resolutions
Determining Resolutions for YOUR Business It's a new year. It's a fresh start. We have our personal resolutions in hand but, what about for your business? It's time to look back at the previous year, celebrate our successes, learn from our mistakes, and reset our goals for the coming year.    
47 minutes | Nov 27, 2013
15 Quick and Easy Tips For Increasing Sales This Holiday Season
15 Quick & Easy Tips For Increasing Sales This Holiday Season leading up to  Black Friday and Cyber Monday. You still have time to make changes that will help you to increase your sales this holiday season! Shawna and Rene share 15 quick and really easy ideas that you can implement today.
49 minutes | Nov 20, 2013
Ecommerce Site Conversions and Providing a Holiday Conversion Checklist
Ecommerce Site Conversions and Providing a Holiday Conversion Checklist as Kim Krause Berg from Internet Marketing Ninjas returns as a guest. The busiest shopping season of the year starts in less than 2 weeks! Let's make sure your store is ready! Kim Krause Berg of Internet Marketing Ninjas. Last month we discussed her new ebook Secrets to Natural Website Conversions. Today she is helping us to create a holiday checklist for your store.    
48 minutes | Nov 6, 2013
Conversion Tips You Can Use Right Away To Help You with Your Sales
Shawna and Rene share some Conversion Tips You Can Use Right Away To Help You with Your Sales.  With the holiday season upon us, they follow up from their discussion from last week to help you increase your conversions.
55 minutes | Oct 29, 2013
Google Has Gone Dark – No More Keyword Data! Best Methods for Getting Not Provid
Google Has Gone Dark - No more keyword data! Shawna discusses the best methods for getting the Not Provided keyword information. Learn more how to handle this situation with her show notes on the 1 Choice 4 Your Store Blog.
54 minutes | Oct 22, 2013
Will Googles Newest Updates (Hummingbird, Penguin, Encrypted Search) Affect Your
Will Googles newest updates affect your holiday sales? The busiest shopping season of the year starts in less than 40 days. WOW! Where did the time go? To be honest, I have no clue. What I do know, is that Google has been making a LOT of changes lately and you need to take action now. Below are some of the questions we have been getting and I will be discussing this further. What are the changes and updates Google has been doing? Hummingbird - Announced on September 26th Google basically rewrote the search algorithm. This new search impacted 90 percent of the search queries. Their focus is on the intent of the user and not necessarily the keywords they are using. Penguin 2.1 - October 4th Googles Spam-Filtering is at it again. Some sites took a big hit while others are recovering from a previous update in a big way. Google Encrypting Search - No more keywords for you Last year about this time, Google began encrypting searches for logged in users. This year... all searches are encrypted. This means the actual search terms that people used to find your site, are no longer available in your analytics. Instead, you will see Not Provided.
49 minutes | Oct 8, 2013
Create More Content In Less Time with Michelle Chance-Sangthong
Create More Content In Less Time as Shawna interviews the author of How To Create More Content In Less Time, Michelle Chance-Sangthong. Everybody knows that content is one of the most important things that you can do to help your search rankings. The problem is...Most people dont know how to create the content.
55 minutes | Oct 1, 2013
Google Releases New Search Formula That Causes Major Changes
Google Releases New Search Formula That Causes Major Changes. Over the last month, Google has been quietly updating their search formula. The results - HUGE changes. It is estimated that over 90 percent of the search results have been affected. We discuss the latest update with Chris Malta (Founder, CEO, and Chairman of the Board of Worldwide Brands). He discusses how to create quality content that helps you convert customers and gain search engine traffic.
48 minutes | Sep 25, 2013
Category Metrics Driving EVERY Ecomm Business; Biggest Mistakes e-Entrepreneurs
Category Metrics driving EVERY Ecomm Business; Biggest Mistakes e-Entrepreneurs Make Over and Over Again. How do you separate productive niches from unproductive ones? Should you have a personal interest in market segments youre selling to? Shawna welcomes back Ecom Hell Author Shirley Tan to chime in.
53 minutes | Sep 10, 2013
Secrets to Natural Website Conversions with Kim Krause Berg of Internet Marketin
Talking about the new ebook Secrets to Natural Website Conversions with Kim Krause Berg of Internet Marketing Ninjas. Kim teaches us how to make a connection with your site visitors in under five seconds. She also discusses how to increase your conversions by combining usability design and organic search engine optimization.
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