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Easy Digital Marketing with Mad Platypus
27 minutes | Oct 14, 2020
Episode 11 | How to Target My Audience Using Facebook Ads
Learn how to use audience targeting, narrowing and custom audiences in Facebook to best reach your target market. We also explore A/B testing and how to make sure you are getting the most bang for your buck in your Facebook ads, narrowing down to highly interested users.
16 minutes | Oct 7, 2020
Episode 10 | Where Should I Advertise my Business?
So, you're thinking about placing online ads to help promote your business! Great! But, where in the actual heck do you start? Do you know the difference between Twitter ads and Facebook ads? Should you be advertising on Google? Find these answers and more with this episode: www.madpodcast.link/10
15 minutes | Sep 30, 2020
Episode 9 | Content Marketing Part 3: Saving Time Creating Content (Interview with Kim Doyal & Jodi Hersh)
Join us for our interview with Kim Doyal and Jodi Hersch, creators of the Content Creators Planner. Kim & Jodi will share their secrets to success in the content marketing world with a behind the scenes look at their business, and they share how to save time creating content, and also a little about hiring a VA to assist with your content. Download episode freebie at: www.madpodcast.link/9
50 minutes | Sep 23, 2020
Episode 8 | Content Marketing Part 2: Content Planning & Strategy (Interview with Kim Doyal & Jodi Hersh)
Join us for our interview with Kim Doyal and Jodi Hersch, creators of the Content Creators Planner. Kim & Jodi will share their secrets to success in the content marketing world with a behind the scenes look at their business, and insight into planning your content with a strategy behind it. Download episode freebie at: www.madpodcast.link/8
74 minutes | Sep 16, 2020
Episode 7 | Content Marketing: Social Media Content Basics
Learn to understand the difference between social media platforms and how your content should differ from one to another. Also, Rebecca Selleck of Digital Ink shares with us how to figure out exactly what to post!http://madpodcast.link/7
53 minutes | Sep 9, 2020
Episode 6 | All Things Google
Join us as we discuss all things Google with SEO expert, Tracy Kelly from Hook Agency. Learn how to leverage Google for your business, SEO tips, tricks and an overview of Google Ads. www.madpodcast.link/6
21 minutes | Sep 2, 2020
Episode 5 | Who Are You? Overcoming Identity Crisis
Your brand is the personality of your business! Unfortunately, it’s also sometimes one of the last things a small business owner thinks about. Are you acting like an ever changing chameleon when it comes to your brand identity? If we don’t have a solid understanding of who we are as a business, we will find ourselves confused, aimless and unable to properly set the tone for how we want our business to be perceived by the masses. Learn how to create a brand identity for your business, and discover who you really are.
16 minutes | Aug 26, 2020
Episode 4 | Getting Organized - Tools of the Trade
Project management tools - why, how, resources
14 minutes | Aug 19, 2020
Episode 3 | Who Is Your Ideal Customer?
Explanation of the ICA and tips on how to create your ideal customer profile, with their fears, challenges, etc. How to gather information to create this avatar, how to segment avatars.
13 minutes | Aug 12, 2020
Episode 2 | How Sales Funnels Can Help Your Business
Sales Funnels can help you nurture your relationship with potential customers from the time they become aware of you, and follow them to the point where they become your paying client. In this episode we will learn how to apply the sales and marketing funnel to your current marketing efforts, and save you time, money and even help you to avoid discouragement.
20 minutes | Aug 5, 2020
Episode 1 | Get Your Digital Ducks in a Row
There’s so much information out there about what you need for your business, and it can be overwhelming to know where to begin. In this episode, join Carey as she dives into building the basic foundations of your business, and making sure you have all your blocks in place to prepare yourself for scale and growth. To download freebies for this episode, visit: www.madpodcast.link/1
0 minutes | Jul 6, 2020
Welcome to the Podcast | Launching August 5, 2020!
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