71 minutes | Jun 30, 2021

EP12 - Why a Good Branding Strategy Matters

The Dynamic Business Leaders Podcast presents Andres Goyanes as this week's guest.Andres is a marketing communications strategist specializing in branding, marketing, and content strategies. He is also the founder and Chief Alchemist at AETHER Marketing Communications.Truth be known, marketing was not always on his radar. He always had a passion for designing airplanes and spaceships, and he was on his way to becoming an Aerospace Engineer when he discovered his passion for marketing. So, he pivoted his career, earned his degree in Marketing from UCF, and focused on being a marketing management professional in the resort development and construction industries, later transitioning to higher education. He later earned an MBA with a concentration in Sustainable Business and is currently a doctoral candidate studying for his Ph.D. in Global Leadership.Today, Andres assists his clients in the engineering, construction, surveying, manufacturing, and professional service industries with branding, graphic and web design, marketing strategy development, and content development.A staunch disciple of servant leadership,  Andres has been a Rotary member for the past 12 years, having served as founding President of the Rotary Club of International Drive in Orlando. He will soon become District Governor for the Central Florida territory in 2022-2023. He also served as a past president of the American Marketing Association of Orlando, and he is a graduate of Leadership Orlando.Do you know?When Andres and Veronica first got married, they discovered that both had the same set of Corelle plates and bowls—which they are still using to this day!Join Roy and Andres on an intriguing journey from their days as classmates in a military boarding school to Andres's venture into Aerospace Engineering, his eventual pivot to marketing, and how he uses his insight from both areas to best serve his clients. Tune in now to hear Andres share invaluable nuggets on branding, marketing, and content strategies.About AETHER Marketing CommunicationsAETHER Marketing Communications is an industrial marketing agency serving the needs of companies involved in B2B markets. Its core services are branding, graphic and web design, marketing strategy development, and content development. Its clients include engineering, construction, surveying, manufacturing, and professionals such as accountants and attorneys, although we are starting to work with doctors' medical practices.Get in touch with Andres Goyanes:LinkedInPhone: (407) 801-4044Email: ag@aetherad.comWebsite: www.aetherad.comIf you enjoyed this episode of the Dynamic Business Leaders Podcast, then be sure to subscribe to our podcast on your favorite platform.Check out our website here, and make sure to subscribe to our YouTube Channel.The Dynamic Business Leaders Podcast is brought to you by Aurora InfoTech, a Cybersecurity Firm catering to the information security needs of small to medium-sized businesses.
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