Drop Servicing by Dylan Sigley - How to Get Clients Effortlessly
Dylan Sigley - How to Get Clients Effortlessly with Drop Servicing When you start a new business the dream can turn dark pretty quickly, you imagine it’s going to be absolutely beautiful, that you’re going to follow your passion, but in reality it can be a bit of a war zone once you realize the one key thing in business… Can you guess what it is? Yup, that’s right, getting clients! You can be the best at what you do but if you don’t have the right marketing and sales system in place you’re not going to generate any revenue, a company that doesn’t generate any revenue fails pretty quickly! So you learn fast that, getting clients is what matters most, but then it dawns upon you, how the hell do you get clients?! Getting clients is hard, right? But does it have to be? No! But the thing is, most business owners MAKE getting clients hard by going about the marketing and sales system the wrong way. Take me, Dylan Sigley for example, when I started I tried doing everything to get clients, I sent cold emails to companies in my home city, I connected with decision makers on LinkedIn, I threw away money on Facebook and Google ads! I had no idea what I was doing! And even though I started getting sales through share luck, I wasn’t able to scale my business to those freedom income numbers I had set as my goal number to hit… Because if you’re marketing and sales system isn’t high converting and as optimized as possible you can’t scale it up because there are inherent flaws in your business that as you scale just get worse and worse! What really happens is you try and scale but you end up spending more but getting less back because there are inherent flaws in your marketing and sales system that get WORSE as you scale it up. Don’t get me wrong guys, you can get GOOD results with any marketing channels you can easily generate a consistent revenue but if you REALLY want to go big with your drop servicing business you need to think like a REAL online business. You can’t just build some little trick business selling a service then hiring someone on Fiverr to do it for your, service arbitrage is cool but that’s not a REAL drop servicing business, here we are building a proper agency, completely virtual to give you freedom but also powerful in its ability to drive revenue and scale like a tsunami. SO the question here is how did I figure this out? How DO I get clients effortlessly now? Well, one day I had a realization, you know, once you start something, once you build a certain system you are going to get 80% of the results from the first 20% of building that system, it’s the basic Pareto principle, roughly 80% of the effects come from 20% of the causes. So if you focus on just one marketing channel such as cold email you are going to get 80% of the desired effects of revenue at 20% of the scale. But then as you try and scale up this marketing channel your results will go up but at a diminishing rate. It’s kind of like a bodybuilder going to the gym, when you first start working out you build muscle very quickly, you will build 80% of the muscle in the first few years, but then after that you need to put in increasingly more effort to get those little 1% gains so there are massive diminishing returns. And the same is true when scaling a marketing channel. So you’re probably wondering now, how do you fix this problem? What’s the smarter thing to do? How can you scale while still getting the highest return on your investment possible. Dylan Sigley --- Send in a voice message: https://anchor.fm/dylan-sigley/message
