35 minutes | Oct 14, 2021

TikTok Star Mrs. Space Cadet On How To Care Less About What Others Think

How does a middle-aged mom go viral on TikTok? Accidentally. Duh. The more interesting question is: What does she do with that viral opportunity? If you're Erin Azar, you keep on posting and keep on going viral. Erin Azar, aka Mrs. Space Cadet on TikTok, has more than 670,000 followers on the video-sharing site. She started posting videos two years ago after she started running following the birth of her third child. The raw, candid and very funny videos found an audience overnight. Her first video got 1 million views. And that's how "Mrs. Space Cadet" became a "thing." She's appeared in The New York Times and on the "Today" show. She has a Cameo account and even runs webinars to inspire runners and content creators. Two years later, Azar is the exact opposite of what most people think of as a running influencer. Her pictures are perfectly imperfect. She's equal parts self-deprecating and inspirational. And she's making money with her alter ego. In fact, she recently left her marketing job to do Mrs. Space Cadet full-time. On this Dying to Ask: What happens when a middle-aged person goes viral on TikTok What you consider before going "all in" and capitalizing on a viral moment What it's like to have that much attention when you're used to a normal life How to care less about what people think of you online and in real life
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