Duke Corporate Education Podcast #1 – Dorie Clark on the Link between Leadership and Your Personal Brand
Welcome to the inaugural episode of the Duke Corporate Education podcast, a show that offers leadership insights for business leaders, CLOs and HR directors!
Are you strategically building your personal brand through digital communications channels? Are you leveraging your personal brand to make you a better leader in bring value to your organization? Guest Dorie Clark shares best practice tips that will give you clarity on these two question. A marketing consultant, former Presidential campaign spokesperson, author and Duke CE educator, Dorie shares tips on the following topics:
Managing your online reputation: why it is important, how it impacts one’s ability to lead and how to do this
How business leaders can leverage digital communications channels to develop break-through ideas for their organizations
Making sense of feedback from online channels
The best way to teach leaders digital communications strategies in the executive education classroom.
About Dorie Clark
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You (Harvard Business Review Press, 2013), which has been translated into Russian, Chinese, Arabic, French, Polish, and Thai. Her most recent book, Stand Out, was named the #1 Leadership Book of 2015 by Inc. magazine. Dorie is part of Duke CE’s Global Educator Network.