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To successfully engage with customers, we must prioritize connections over conversions. This doesn't mean that direct mail - which casinos rely on so much - is less critical. We can all agree; reinvestment makes our efforts successful, but I have often wondered if we were missing opportunities in this tool to create a long-term connection that can overrule the number on the coupon or the restrictions we impose on offers and rewards. How can we scale the essence of player development where we have direct and meaningful connections with all of our guests rather than only our top players?

Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/ Read the Zappos Culture Book at https://www.zapposinsights.com/culture-book

As a casino marketer, you know the importance of creating and maintaining an engaging brand. After all, it's your primary tool to draw in existing and new guests and ensure they keep coming back! But what rules should you be following when managing your casino brand? In this post, we look at five essential rules every casino marketer should abide by to create a powerful and successful gaming brand. From understanding your target audience to integrating your brand into your operation, each one of these rules will help ensure that potential customers are attracted to your casino. Still, more importantly, they will realize a connection for years to come. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

If you need to hire an agency or marketing partner for your casino, it pays to take the time take the important steps that will guide you through the process finding a true partner in your goals rather than just a vendor. First, Identify Your Business Goals and What You Need from an Ad Agency, Marketing Firm or Consultant Next, Establish a Budget with Realistic Expectations Then, Research and Compare Various Ad Agencies and Consultants so you can create a short list of your top selections. Now it's time to Meet with Potential Agencies so you can get to know them a little better and for them to get to know you. And once you make your selection, it's time for the most important step: Building a productive relationship. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

With nearly 1000 casinos in the United States, the battle for the gaming dollar requires a robust casino marketing strategy and the resources to implement it. Moreover, as regular and new gaming customers developed or changed habits while sheltering in place just a short three years ago, how we position and market ourselves and the experience we provide are more important than ever. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Keeping up with marketing trends can be daunting, but recognizing changes that can impact your business and the lives of your team members and guests will always give you an edge. Streaming audio and video is now the frontier of connecting with our audiences. While some still question if they are "viable" for our customers, savvy marketers are already looking at the next wave. Here are the trends on our radar. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Branding and rebranding have been some of the most rewarding work I have experienced. I can guarantee that it will be one of the most challenging projects you will take on. It will be worth every debate, every late hour, and every round of creative. But first you need to understand IF rebranding is right for you. Here are all the reasons it may be wrong. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Marketing is constantly evolving, and to keep up, you need to be continuously trained to stay up-to-date on the latest trends in the field. There are some trends already making an impact and will increase in importance in 2023, along the way, we'll all need to find ways to master them. So,. Whether you are a seasoned marketer or starting out, this information will help you stay ahead of the curve. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

What does it take to get great advertising that works? The formula is really simple. Clear direction from a client and great creative from the agency. Getting there may seem tricky, but it is possible. Great advertising must start with a great relationship built on honesty and trust.  Join the next Casino Advertising Masterclass https://casinomarketingbootcamp.com/casino-advertising/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand. Large or small, your brand CAN do this with a little advice from some friends. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

While building an in-house marketing department can be a significant investment, it can pay off through increased sales and a stronger brand. This capability allows a company greater control over the marketing process and ensures that it aligns with the overall business strategy. Choosing not to use an external agency with its drawbacks, but today we're going to guide you in the process of creating an in-house resource. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

The dictionary defines a brand as a product manufactured by a particular company under a specific name. It also describes it as an identifying mark burned on livestock. It can be used as a noun or verb, but unfortunately, the dictionary only begins to unwrap the meaning “brand” has in the business. Language has a way of evolving when brought into a new environment. The exact words quite possibly have entirely new or different meanings. When you add "rebrand" into the mix, it gets even more confusing. If you're thinking of rebranding, here's a good guide for you to understand the ins and outs and start your journey. Download our brand style checklist at https://www.jcarcamoassociates.com/brand-style-guide-checklist/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

When you think about customer service, you probably think about big companies like Amazon or Apple. But there are many ways for even the smallest companies to be known for great service. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

The meaning customers and team members will attach to routines and brand rituals is needed today more than ever. They foster a sense of belonging, but because these are often as natural to us as breathing, they often go under-appreciated. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/ For more on our take on Talk Triggers: https://www.jcarcamoassociates.com/getting-great-word-of-mouth/

Among the many multicultural groups in the U.S, the Hispanic audience has become one of the most influential and affluent. Yet so many businesses have failed to truly understand this shift. However, there is an opportunity for us to connect and engage with this audience, but first, we must understand what matters most to them and the diversity that binds them together. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Large or small brands can find themselves with sizable brand-defining moments. These moments are opportunities to recognize the most genuine parts of our brands and to consider how our brands influence the lives of stakeholders. A company's brand is its promise to customers, employees, vendors and stakeholders. It's not just a logo or slogan; it's an entire set of beliefs and expectations. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Panic marketing has good intentions – to counteract a disaster of some sort – which is why it can be so insidious. Worse, however, is when we justify panic marketing as a means to “loyalize” customers – something that does not happen through marketing in and of itself. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Internal or employer branding may be the most effective way to promote your company. Done properly, it can turn employees into ambassadors and make recruitment much easier, in addition to influencing choice among consumers. Learn how to do it right here! Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

We all contemplate the same identical games for our casino floors and in many cases the same marketing tools. But it's not all bad news because armed with a lot of sameness, you also have something that can make a huge difference in whether you win the day. It's your brand - not your logo or ad campaign- leveraging your brand as THE business.

Casino marketers work tirelessly to deliver amazing experiences, but sometimes we miss. When that happens, a strong brand culture can help win back customers. To create this, first, start with values and then look to integrate them into the employee experience.