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Every successful fundraising letter contains five essential elements. These are pieces that must be included to make sure your appeal gets read, but more importantly, persuades the reader to give. In today’s episode, the tables are turned as Mark interviews James to extract his expert experience and insights as well as the five ingredients every successful appeal must contain. Here Are The Show Highlights: The misconception of writing ‘off the cuff’ (2:00) The two best ways to get into fundraising with little or no experience (3:40) Why great writing skills are essential to the success of any business (6:35) The real difference between political and charitable direct response fundraising (11:00) Most common mistakes in fundraising copy and how to avoid them (14:30) Two  baseline books every beginner copywriter must read (17:00) James’s inside tips for starting your own podcast (19:40) Three essential elements of a successful fundraising letter (25:00) How to add a personal touch to your donation letters (29:40) BE NOTICED: How to make sure your message never gets thrown in the trash (30:20) Be sure to use these five valuable ingredients as you write your next appeal letter. James Newberry is an expert in fundraising. He’s had a seasoned career in the industry and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

Richard Viguerie, American conservative figure and pioneer of political direct mail shares his insights and expert experience into the world of direct marketing. He’s 84 years old, still works 10 hours a day, hates sleep and is always excited to wake up in the morning. You’re also going to learn about the famous  ‘Four Horsemen of Marketing’ strategy which Richard has used for greater impact, influence, and contribution. Here Are The Show Highlights: Introduction to Richard Viguerie (1:00) Huge fundraising lesson from direct marketing genius Dick Benson (6:25) The importance of reading classic marketing material in a modern age (11:10) Read THIS book 7 times if you want anything to do with advertising (12:30) The difference between a good and GREAT copywriter (13:05) Third Force Organizations (16:20) Why there’s no such thing as ‘shortage of money’, only shortage of big ideas (18:45) The law of failure: why the majority of people give up too easily (19:25) Viguerie’s Four Horsemen of Marketing (20:10) Enjoy today’s show and take a look inside the mind of one of the true experts in direct marketing. James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

Albert Lasker was an American businessman and philanthropist who played a major role in shaping modern advertising. He insisted advertising copy should actively sell rather than simply informing, coining the term ‘salesmanship in print’. In today’s show, James Newberry and Stuart MacLean take you through 13 of the most unique things that led to Lasker’s success in the modern advertising world. Show Highlights: -Secrets to hiring the BEST people (3:30) -How much poor performers could be costing you (4:30) -The power of curiosity in modern advertising (5:10) -How to make your services irreplaceable (6:40) -The impact of NOT firing underperforming employees (7:50) -Sticking with your scope of expertise (11:50) James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you! Call the Donor Doctor at 240-477-3999.  

Donor recognition levels are vital, but often overlooked factors that can make a huge difference in how you position your ask most effectively. It doesn’t matter if you’re working alongside individuals or corporate donors, recognition levels can make or break a donation and it’s something you should strongly consider. Show Highlights: The 4 levels of nonprofit recognition (2:30) One huge advantage of a direct mail program for fundraisers (8:10) The best time to launch a direct mail fundraising program (10:45) How to add urgency to your fundraising appeals without being pushy (12:00) Far too many nonprofit organizations overlooked these 4 levels of recognition, and as a result, miss out on key donations. Listen to today’s episode to make sure you’re not one of them! James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

Part two of the all insightful interview with copywriting and marketing expert, Roy Furr. A ‘must listen’ episode if you want to improve the results of your nonprofit organization. If you missed part one, catch the replay right here. The Show Highlights: Shrinking the acquisition cost of a customer (2:25) The fundraising funnel: A nonprofit’s answer to (3:20) How to create a tailored online experience for your donors (9:50) The ‘two prong’ email strategy to maximize engagement and financial support (11:30) Content vs asking for the sale: The best email ratio for nonprofits (15:25) The most critical page on your fundraising website (26:30) Create high influxes of donor support with THIS highly successful launch model (28:40) Download, listen, and enjoy part two of Roy Furr’s interview. James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

Copywriting and marketing expert, Roy Furr is today’s special guest sharing his 9 recommendations Nonprofit organisations can follow to improve their bottom line. He’s one of the few copywriters to receive the stamp of approval from the legendary Gary Bencivenga as well as writing control ads for the likes of Bill Bonner and clients at Agora. Show Highlights: Applying direct response principles to your fundraising on the internet (8:00) Emotional interaction and ‘smelling the direct mail’ (11:20) The huge talent gap in the fundraising world and how to fill it (13:00) A long term advantage of working as a copywriter through an agency (17:50) The absolute simplest way to test your fundraising copy (20:00) Ugly is the new sexy (23:40) Ryan Lee’s alternative to the ‘tripwire’ offer (28:20) Making it as easy as possible to get your first $1 donation (31:20) LTDV: The secret to scaling with direct response fundraising (33:00) James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

Successful fundraising is more than just sales and marketing. Being a good salesperson or marketer is helpful, but there’s far more important ingredients that go into creating a successful fundraiser. Today, James is joined by Stuart Maclean to talk about the 3 most important fundraising qualities: Empathy, discernment, and patience. The Show Highlights: One attribute of all great copywriters (2:15) The importance of understanding your client’s story (5:20) An actor's technique: Building a bridge across the empathy gap (8:20) Self awareness and its role in discernment (10:10) Why you shouldn’t run a dollar bill direct mail campaign (10:45) Thinking like a farmer to reap the long term rewards (20:30) Use the practical tips in today’s episode to help improve the success of your fundraising! Download, listen, and enjoy today’s show. James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

Today, James Newberry answers your questions and gives his detailed opinion and answers. Here are some of the highlights for you… Which is best: Working as a freelance writer or for a creative agency? (0:30) Why there’s no such thing as ‘security’ (6:00) How to not burn your money as a fresh freelancer (7:50) Avoiding plagiarism in direct mail (9:20) Why slick looking packages no longer work and what to use instead (19:30) President Reagan’s brown suit can improve the results of your direct mail (21:30) Biggest problem in the marketing of fundraising (23:20) The Donor Doctor’s all time favorite podcasts (24:35) Enjoy, and let us know what you think of the show! James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

David Garfinkel; Author of the Amazon #1 best seller Breakthrough Copywriting and one of the world’s greatest copywriting coaches is today’s special guest. He shares his background in journalism, how that helped him once he became a full time copywriter and many other key insights. Here Are The Show Highlights: Organizing your thoughts and writing faster (3:00) The importance of stories in copywriting (4:30) Garfinkel’s unique way of getting more quality clients (11:30) The missing piece of your fundraising efforts that everyone is hungry for (17:40) A way of writing attention grabbing headlines you probably don’t know about (19:40) Bullet writing secrets from an A-list copywriter (22:30) How to cut your writing time in half (25:10) You’ll want a pen and paper handy with this episode. It’s packed full of actionable take aways to use straight away in your own fundraising and advertising campaigns. To learn more about David’s work and the services he offers, visit www.garfinkelcoaching.com. James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

Research and passion are two of the most important components of any successful fundraising campaign. Today, Dr. Richard Dressner is the special guest sharing his lessons from a $120 multi million Mt. Vernon Capital Campaign. By having a deep passion for your fundraising and carrying out thorough prospect research, you’ll be able to find prospects who are much more likely to donate and make it possible for you to achieve your mission. Show Highlights: The REAL challenge nonprofit organisations will face (3:00) Patience and time - why everything doesn't happen overnight (4:00) The biggest mistake most nonprofits make in fundraising (5:20) Maximizing your donor relationships (17:20) The huge upsides of thorough prospect research (19:20) James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

Robert Cialdini spent his entire career researching the science behind influence and persuasion. Author of two groundbreaking books and globally recognised as the ‘Godfather of Influence’. In today’s episode, James talks with special guest Stuart MacLean and together analyse three of the key components in Cialdini’s lifetime of work. Understanding the mechanics behind reciprocity, scarcity and trust will enable you to take your fundraising efforts to the next level. The Show Highlights: Increasing suspense to increase engagement in your direct marketing (1:15) How to invoke reciprocity to influence people (4:00) The power of using scarcity in your fundraising campaigns (14:00) The single most persuasive word in direct marketing (16:40) Download, listen and enjoy today’s show. James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

Fundraising for the church can bring people, opportunities and talents together in many different ways. In today’s Donor Doctor show, Rev Dr Elizabeth Foss shares her insights into how she has successfully used fundraising to support the faith and bring a community together. Show Highlights: Connecting with people through your mission (3:30) Mindsets and motives of giving (5:20) The importance of asking when it comes to fundraising (11:10) Facing inevitable blowbacks (14:50) How to use a powerful fundraising story in your letter(17:10) Tip to make you a more engaging communicator (18:20) James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

In today’s episode, James is joined by special guest Dan Grey to talk about the untold story of the forgotten soldier: Joe Hooper. Hooper was one of the most dedicated and decorated soldiers in American history serving his time in both the U.S Navy and Army. He was awarded the Medal of Honor whilst serving his time in the Vietnam War. Sadly, on his return home to his hometown of Kentucky, Hooper was treated as a villain rather than a hero. The distress of war politics and not being easily accepted back into the U.S society drove Joe into a downward spiral of excessive drinking which contributed to his death at the young age of 40. James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

Variety is the spice of life as the famous saying goes. Or in the case of today’s Donor Doctor episode ‘creativity is the spice of life’. Successful copywriting can be thought of as a kitchen spice rack. You have different jars full of herbs and spices that you choose to mix together to bring out certain flavours and it’s the same for copywriting. Whether you want to bring out or evoke a specific emotion, matching the right ‘spice’ is key for your packages’ success. Show Highlights: The ‘copywriting spice rack’ (2:00) Key benefit of surrounding yourself with people better than you (7:40) Why you should be studying direct mail (9:00) It pays to be authentic (12:10) How do you know if your copy is any good? (15:40) Enjoy today’s show and learn how you can add more fire power to your fundraising efforts. James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

Red flags. The markers that flash, blink and sound like alarms. You simply cannot ignore them. It’s only when we take stance and look back are we able to see clearly where things began to go pear shaped. In today’s episode of the Donor Doctor Show, James shares ten critical lessons he’s learned over his career as a fundraiser. Knowing and understanding these points will no doubt save your valuable time and money whilst steering you to success with your future fundraising campaigns. Here Are Some Of The Highlights: When in doubt, always trust your gut instincts (3:00) The red flags are flying, but why don’t we see them? (4:45) An underrated secret to always to commit to your big ideas (6:30) Why people don’t follow instructions (8:10) You should never hire a family member (17:40) Fraud & Honesty: Culture is your culprit (20:00) Here’s why you shouldn’t be afraid to raise your prices (22:20) Flexibility: The greatest asset for your fundraising efforts (24:40) The truth about holding grudges, and how to get let them go (24:50) Download, listen and enjoy today’s episode. James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

In today’s episode of the Donor Doctor Show, James and stuart discuss the legendary direct marketing specialist, Joan Throckmorton. She had over 30 years of experience in the field and was head of her own marketing and creativity consultancy in New York before she recently passed away. Her book ‘Winning Direct-response Advertising’ is the main topic of today’s show. You’re going to learn vital insights into the work of one of the world's greatest direct response copywriters. Here Are The Highlights: Two types of people who read your copy and how to appeal to both  (6:00) Writing and the power of your subconscious mind (15:15) Using empathy to develop trust with customers in your copy (17:40) Copy that connects - Cutting through the ‘digital noise’ (19:00) Why last chance offers are ruining your sales (20:00) Focus groups are worthless - Do this instead (21:20) Success comes from ‘the freedom to fail’ (27:00) A better alternative to AIDA for effective copywriting (28:00) Small details. Big difference (34:50) What’s a Johnson Box? (47:20) How to write copy as smooth as a glass of bourbon (51:00) There’s a lot of valuable knowledge to take in and absorb today! Enjoy the show. James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

If you’re wanting to improve the effectiveness of your Fundraising or ever wondered what life is like as a full time freelance copywriter, today’s episode will fulfill exactly that. James is joined by special guest and top freelance copywriter Stephen Godbout who shares his experience when it comes to effective copywriting and the power of segmentation in your marketing. Here Are The Show Highlights: Writing Well VS Marketing Well: What’s the big difference? (2:30) The power of storytelling in effective copywriting (4:50) What it’s really like to be a freelance copywriter (9:00) How top copywriters market themselves to attract better clients (10:20) Beating writer’s block once and for all (11:20) A powerful tool for the growth and impact of your fundraising (12:45) Stephen’s two ‘must read’ books (21:15) Download, listen and enjoy today’s episode with Stephen Godbout. James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

In today’s episode, James is joined by his son to talk about the 16 essential questions you should be asking yourself to optimise the health of your fundraising appeals. Show Highlights: -What you must include in your donor package to attract your audience (1:00) -The power of the personal touch in direct mail (3:30) -The most common mistake fundraisers make and how to avoid it (7:00) -The way relationships work for everyone (8:00) -Photos: should you use them or not? (9:50) -Question 15: Does your PS pack a punch? Or is it more of an afterthought (17:25) -The absolute worst thing you can do for your fundraising appeal (19:00) Enjoy the show and remember to take a note of the 16 questions for valuable future reference with your own Fundraising Appeals. James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you! Call the Donor Doctor at 240-477-3999.

According to neuroscience, direct mail beats digital in many ways. Despite the huge migration to digital media in the last 10 years, paper based direct mail content still holds its advantage in connecting with your prospects. In today’s day and age, it’s harder than ever to cut through the digital noise to make sure your message reaches your audience. We most certainly aren’t going to see a massive shift back to paper mail, but you’d be surprised to know that direct mail still holds its strengths as discussed in today’s episode of The Donor Doctor Show. James is joined by special guest Gary Henriksen of Five Maples. They help organizations communicate effectively, improve direct mail marketing and fundraising results, and acquire new customers and donors. Show HIghlights How to get over the hurdle of a crowded email inbox (9:20) The main reason direct mail is still around today (10:00) How to make your content go the extra mile without you doing more work (16:10) The powerhouse message that should be at the end of every letter you write (18:20) The truth about long copy vs short copy (22:00) James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.

While fundraising isn’t most people’s favourite activity in politics, it is however a necessary venture as discussed in today’s episode for special guest Dick Foley.  Alongside that, you’re going to find out the importance of having a great venue for your fundraising campaign and why the best donor you can have is the one you’ve already got. Show Highlights: Dick’s personal experience in politics (0:42) Rethinking your assumptions (3:15) The best venues for hosting a fundraising campaign (7:40) The secret to not losing money in your fundraiser (11:50) Two key traits all successful fundraisers have mastered (17:50) What Tiger Woods can teach you about fundraising (19:20) The best donor you could ever ask for  (22:10) James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!   Call the Donor Doctor at 240-477-3999.