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Do It With Intention | Business & Marketing for Massage and Bodywork Therapists
13 minutes | Nov 29, 2022
EP 145: BE INTENTIONAL -- Your Networking
A big mistake that bodyworkers make when networking is you think you have to be some sort of business marketing guru person. Nothing could be further from the truth. Here's what to do instead.
11 minutes | Nov 15, 2022
EP 144: BE INTENTIONAL -- Your Treatment Space
There are a couple of simple, inexpensive steps you can take to insure that even if you don’t yet have the workspace of your dreams, that you’re still being intentional in making a strong, professional first impression.
13 minutes | Nov 1, 2022
EP 143: BE INTENTIONAL -- Your Offerings
If you don’t think it through carefully, you can make one or more of the mistakes that so many bodyworkers make with their offerings. And these mistakes can keep people from reaching out for a session with you.
10 minutes | Oct 4, 2022
EP 141: BE INTENTIONAL -- Your Business Model
As a solo practitioner, you just cannot compete with large massage chains. There’s only one of you, and if you try to price your services lower than the massage chain in town, that is just a race to the bottom. You cannot create a sustainable practice like that. Here’s what to do instead.
11 minutes | Sep 20, 2022
EP 140: BE INTENTIONAL -- Your Online Presence
Stick with these three principles to be intentional as you clean up your online presence, and you will absolutely stand out from the crowd.
12 minutes | Sep 6, 2022
EP 139: BE INTENTIONAL -- Your Branding
If you're just starting out in your massage or bodywork business, or you think maybe you want to revamp your own branding — whether it’s your website or print collateral — you can't just wing it. Here are three things to keep in mind.
32 minutes | Aug 16, 2022
EP 138: STUDENT SUCCESS STORIES -- Creating a practice that aligns with your values with Jessica McGrew
On today’s episode, we’ll hear from Jessica McGrew about how through her experiences with The Bodywork Project, and hard work stepping out on her own, went from 1-2 clients a week to 16 clients a week, all while staying true to her values and her intention.
15 minutes | Aug 9, 2022
EP 137: Check yourself before you wreck yourself -- Mindset and your bodywork business
On today’s episode, we’ll talk about some subtle mindset shifts that will help you in your bodywork business so that you can handle whatever the world throws at you.
15 minutes | Aug 2, 2022
EP 136: Can you really recession-proof your massage or bodywork business?
As I look back over 19 years of being in the bodywork industry, first as a CranioSacral Therapist, and now as a mentor and business coach for bodyworkers, I have seen my fair share of downturns during that time, and here’s what I know to be true – the best way to keep your business afloat during difficult times comes down to just a few simple things. Let’s talk about those now.
9 minutes | Jul 19, 2022
EP 135: Should you list your prices on your website?
I don’t want to have to convince anyone to work with me – whether it's hands-on CranioSacral Therapy or in my coaching and mentoring programs - and you don’t want to have to convince people to work with you either. When you’re pushing people in that way, you’re in convince mode and you’re coming from a place of scarcity and fear. Here’s what to do instead.
19 minutes | Jul 5, 2022
EP 134: How to create a safe container for your bodywork business
The biggest question I get about this framework is how to create a safe container for your business. So here are a few examples from sessions I’ve had during my travels to illustrate this idea of creating a safe container for your massage or bodywork business.
7 minutes | Jun 21, 2022
EP 133: REALLY Sticky Situations
As a bodywork therapist you may always want to be helping your clients, but wanting to help and crossing the line are two very different things. Always stand your ground and make decisions for your practice with intention.
7 minutes | Jun 7, 2022
EP 132: STICKY SITUATIONS -- When a client says, "That's not how my other therapist did it."
This usually happens when a client is new in town or coming from another therapist – here’s how to handle it.
8 minutes | May 17, 2022
EP 131: STICKY SITUATIONS -- When a client talks smack about another therapist.
When a client tries to engage you in talking about another therapist, please don’t go there. Here’s what to do instead.
12 minutes | May 3, 2022
EP 130: STICKY SITUATIONS -- When a client uses inappropriate language.
What do you do when your client uses inappropriate language? This language can be so alarming you may not know where to begin. This is the number one topic request I’ve gotten from podcast listeners, so on today’s episode I’ll share some of the experiences I’ve had with clients speaking inappropriately, and give you strategies for responding from a place of integrity and intention.
8 minutes | Apr 19, 2022
EP 129: STICKY SITUATIONS -- Explaining your modality to a potential client.
Explaining a subtle touch therapy can be tough. Here’s what to do when you try to explain your modality and the person still doesn’t quite get it.
8 minutes | Apr 5, 2022
EP 128: STICKY SITUATIONS -- When a client forgets to pay you.
There are times when your clients are so focused on the healing aspect of their bodywork session that they forget the important step that keeps your business running – their payment. Today we have a bite-sized episode on how to handle clients that may have forgotten to pay you after their session ends. You can handle this in a simple, clear way without embarrassment for you or your client.
12 minutes | Mar 15, 2022
EP 127: STICKY SITUATIONS -- When a client says she wants to reschedule (and then doesn't)
As we continue the series on sticky situations in your bodywork business, today’s episode will give you comfort and confidence to respond to and follow up with clients who need to change their appointments. I’ll even give you some tips on ways to respond to clients that need a break from your bodywork so that you still have chances to reconnect down the road.
9 minutes | Mar 1, 2022
EP 126: STICKY SITUATIONS -- When a client says you charge too much.
I’m so excited to launch this series where I’ll answer questions from my listeners and The Bodywork Project students on the stickiest situations they’ve found themselves in. Today we’re kicking off the series with an uncomfortable comment from potential clients that your pricing is too high. It’s so easy to be taken aback by this comment, but I’ll share ways for you to stay grounded and genuine in your response.
37 minutes | Feb 15, 2022
EP 125: Finding Time to Build Your Practice with Liz Allen
Today on the Do It With Intention podcast, Liz Allen joins us for an insightful conversation about her journey to find direction and support for her evolving practice -- all while the outside world was changing with the pandemic, and her family was growing. If you've ever struggled with finding the time to work on the business side of your practice, this episode is for you!
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