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The DKSpeaks Internet Marketing and Blogging Podcast
20 minutes | Feb 12, 2019
The Step-by-Step Process to Setup a List Building System for Your Blog
When should you start off with your list building? And what goes into putting together a fool proof list building plan in place? Now that we know how to create a lead magnet (we discussed this in the last post), let us look at the step-by-step process to start capturing email addresses on our blog. If you would like to skip this post and go to the Show Notes and Resources, you can do so by clicking here. One proven fact is that email is by far the most effective medium to reach your fans today. In fact it is even more effective than social media. But the biggest challenge is on how to build your list fast. I am sure you don’t want to take years to build a list of 1000 subscribers. So in this post we will look at a few strategies on how to build a list fast and also how to get the most out of your list even if it is small. Before we do that, let me re-iterate the principle that I follow. This is something I learnt from Andre Chaperon. Your profitability doesn’t depend upon the size of the list. Instead it depends upon how engaged your list is. So even if your list is small, you could very well be making a lot more money than people who have a huge list. If you are thinking as to why we are talking about list building even before we have put out our first piece of content, then you might want to write this on a piece of paper and paste it somewhere that you can always see it – “The Money is in the List”. That’s right. If you are ever going to make decent income; income that can substitute your 9-5 job, then it is going to be from your list. It is personal experience that is speaking here. I will keep that rambling and the story for some time later. But at this point, keep in mind that your list is the most important thing for you. So, if your list is going to be the most important thing for you, then shouldn’t that be the first thing you should think about? Absolutely! Let us assume you have installed your blog and you post your first article. You then share it on social media sites and a few visitors come over to your site. Imagine if you don’t have a lead magnet on your blog. What happens then? Those visitors will read your article and then leave. Isn’t that a loss, even if it was just one visitor? You lost a prospective subscriber. It is hence that I suggest that you put together your lead magnet or, optin bribe as we call it, the first. On that note let us get straight into the strategies. Step-by-Step Process to Setup a List Building System This is a simple 6 step process and is the pre-requisite to start capturing email addresses First things first. There are 3 important things that you need to keep in mind even before we start. Make the process Simple – Everybody is short of time today and we do not want to put in too much of efforts to achieve something. Its the same with signing up to a newsletter as well. If the process is simple, the better the results. So make the signup process simple for your visitor. Don’t ask for too much of information. Keep it to only the email and the name. That should be good. Put together a highly relevant optin bribe – This is something that we discussed in the last episode. If you know your reader profile, you will know what they are looking for. And if you know what they are looking for, then you can easily put together a good optin bribe (also called as Lead Magnet) using the steps that we spoke in the last week’s episode. While creating an optin bribe, it is important the the “perceived value” of the bribe is high. Your visitor should feel the need to enter their email address and download the bribe as soon as they see it. Publish Valuable content – A visitor to your website might not be entering his email address and downloading an optin bribe in the first go. He might browse around to check the quality of content you are publishing just to make sure that the lead magnet that he is about to download is valuable or, not and if parting with his email address is worth it or, not. Now that we have the preliminary requirements in place, it is time to get set for list building. Storing Your Lead Magnet The first thing you need to do is, to decide where to store your lead magnet so that your users can download it. The best place to store it is Dropbox. A free Dropbox account is more than enough and you can store pretty much anything on there. The only thing you need to keep in mind is that you should restrict the file for access to only someone who has the link. Another place that I would recommend is Amazon S3. You will need to create an account with Amazon S3 in order to be able to store files there. But it is a good alternative to Dropbox. Choosing an Auto-Responder This is one of the most critical things in building a list. Your auto-responder could make or, break your list. Hence, it is important that you choose the right one – somebody who is reliable, who can give you the flexibility to manage your lists and who can give you the best control of managing your subscribers. While there are numerous auto-responders out there, I always recommend Aweber. Why? Because they are reliable, listen to their customers, is easy to use and gives you more than what is required to build and nurture an email list. One another reason why I choose aweber is because of the tagging feature. Their tagging feature is one of the easiest and best. If you are not aware of what tagging is, then in one line it is basically a method to segment your subscribers. There are numerous other autoresponders out there and you are free to choose any of them. If you already have one, then there is no need to go and buy another one. Creating Your list Once you have decided on your autoresponder, you will need to setup your first list. This process will be different with different autoresponders. Hence whichever autoresponder you choose to, you can follow their instructions to setup the list. Here’s how you can do it in Aweber – Step – 1: On your dashboard / homepage, scroll all the way down and click on the “Create a New list” button. Step – 2: Enter your Company Name, Website, Sender name and Sender email address and then select a physical address (if you have already created one) or, create a new one. Step – 3: Enter a “List Name” and a “List Description” for the list you want to create. Keep in mind that both these information will be visible to your subscribers. So you might want to enter something that clearly talks about what the list is. Step – 4: The final step is to customize the “Confirmation Message”. This message is used only if you have selected the “double optin” message where a subscriber is added to your list only once they click on the confirmation message. It is a good idea to customize this confirmation message so that you don’t sound like every other person sending an email to the same subscriber. Once you are done, you can just click on the “Approve Message & Create List” and you are done. This step of creating a list could be slightly different with other autoresponders, but it will be more or, less the same. So you don’t need to worry too much about it. Setting up your Autoresponder Series This next step is the most important in this series. If you are not aware of what an “auto-responder” series is, then this simple definition would be able to explain it to you. An autoresponder series is a series of emails that are sent to your subscribers automatically at a pre-decided date and time. This autoresponder series is the one that helps you build a relationship with your subscribers. It also helps in subtly promoting products to your subscriber. Since this is where you could make or, break your relationship with your subscribers, there are a few important points that you need to keep in mind, when you are setting up your auto-responder series – The frequency of emails you are sending is extremely important. Don’t send too many emails and also don’t be an email-miser.The goal is to build your relationship. Hence don’t make your autoresponder series overly salesy and promotional. Give value to your subscribers and that too in abundance, before you really start promoting anything to them.Keep your promises. If you have promised something to your subscribers in any specific email, then give it to them. If you break your promises, you break your relationships.Craft your emails. It is different from writing your emails. When you write, you do it for the heck of doing it. But when you craft, you carefully work on creating a masterpiece. Spend time in writing your emails and keep perfecting it. The first email in the series will be the welcome email where you will be delivering the optin bribe to your subscriber. This is also an opportunity to introduce yourself to your subscribers and also set some expectations on what they will be getting from you as a subscriber. Follow it up with the autoresponder series. If you have written the emails well, then you will be surprised at how responsive your list will be to your emails. Setting up your Optin form Now that you have setup your autoresponder and the email series, we can create our optin form. There are numerous landing page builders and optin form builders out there and you can pick any one amongst them. But I would recommend Thrive leads. Because they are the best when it comes to creating and deploying your optin forms. They have an amazing and simple to use inline editor that you can use to build beautiful optin forms, either from one of the many available templates or, from scratch. In fact I would recommend that you go for the entire Thrive themes package because we will be using another one of their products, called Thrive Architect in the next step. One important step in list building is to make your optin form follow your website visitor. Hence you will need to place your optin forms at various places across you website. Thrive leads gives you multiple options like widget optin forms, welcome mat, top-ribbons, slide-ins etc. which a lot of the other optin form builder plugins don’t. Hence you can create a uniform looking optin form across multiple styles and place it across your blog at strategic locations. When you are creating your optin form, keep the below points in mind – Create a simple, minimalist looking optin form. Don’t go for jazzy ones. They distract people away from signing up.Ask for minimum information. Only an email address field gives maximum conversion. BUt I would recommend that you use Name and Email address, because capturing the name will help you personalize your emails by addressing it directly to the subscriber.Use a 2 step optin form, if possible because that has shown to convert better than normal optin forms.Don’t use vibrant colors. Keep it simple.Time your optin form in such a way that it appears after a few seconds of the visitor being on your website. Now that you have your optin form ready, let us move onto the next step. You can also create a landing page for this same optin bribe. You can use Thrive Architect to do it. Just keep in mind that it should look and feel similar to the other optin forms that you have designed. Create a Thank You Page A thank you page is more than just a page to say “Thank You” to your subscribers. In an age where attention spans are short and there are hundreds of emails competing for those few seconds and where marketing is considered as a SPAM until the user feels otherwise, it is important that you don’t let go of an opportunity to stay connected with your visitor. It is here that you can use the thank you page. In your thank you page, give some clear instructions to the user on what the next step is. This could be – Whitelisting Your email addressConfirming their request to receive informationMoving the email from the “Promotions” folder to the “Inbox” if the user is on gmail. You can show them how to do it by using a short video or, gif image. At this point there is another nice little trick that you could do. Since the visitor has subscribed to your list and opted for a specific report/guide/video about a specific topic, show him more of the same topic on this page. For eg: if your visitor opted in to receive a report on building an email list fast, show him posts about the same topic, from your blog. This is something you can do with Thrive Architect and that is why I was recommending Thrive earlier. But this trick is only useful if you already have a blog. If you are just starting off, then you will need to wait a little while before you are able to do this in your thank you page. These are some of the preliminary work that you need to do so that you are ready to build your list as soon as you publish the first post on your blog. In the next post we will be discussing, how to strategically write your content so that your list building takes an auto-pilot method
20 minutes | Jan 30, 2019
How to Create a Lead Magnet for Your Blog to Build Your Subscriber List
In the last post we discussed about creating a reader profile for your blog. A reader profile primarily identifies your readers so that you can write for them. At the same time, the reader profile also gives you another very critical information which is one of the pre-requisite to creating a lead magnet. In this post we will discuss about how to create a lead magnet for your blog. If you would like to skip this post and go to the Show Notes and Resources, you can do so by clicking the below links. Show NotesResources Before we dive into that specific critical information that the reader profile provides, which can help us in creating our lead magnets, let us first understand what a lead magnet is. This is what Digital Marketer says about a “Lead Magnet” – Lead Magnet — noun — an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. In simple terms, a lead magnet refers to a specific thing, tangible or, intangible that you are offering anybody who enters their contact information (email address, to be specific) on your website or, blog. If you have browsed through the internet, I am sure you would have come across some or, the other type of a lead magnet. Because pretty much every website out there welcomes you with a pop-up asking you to enter your email address. And in return, they will offer you something like an ebook, a discount coupon, a trial access etc. Since the topic of our discussion is our blog, the lead magnets that we will be talking about in this post will be very specific to our blog and the niche that we are covering. Also it will be about something that your audience is seeking more information about. And this is the critical information that your reader profile will give you and which I was talking about a little while back.. Now another thing that we need to keep in mind is that something like a discount coupon will not and in fact, will never work as a lead magnet on a blog. Why? Because your blog is not about selling something. And the people coming over to your blog is not there to buy something. They are there on your blog for information. That makes the obvious point on what is it that they would be enticed with and for which they would be ready to give away their email address – that is “information”. Let us look at what are the best lead magnets to offer your blog readers. The Best Lead Magnets for a Blog Blogging is all about providing information. Hence it is obvious that people coming over to your blog is coming for information. Now imagine, if they read about some specific topic that they were struggling with, on your blog and are satisfied with what they saw, would it make sense to offer them a report with additional information about the same topic? Will they be ready to enter their email address in order to download that information? Absolutely. They would. And that is the core essence of the lead magnet. And in fact the best lead magnets for a blog. Here are some proven lead magnets that always work. A Simple Cheat Sheet or, Handout A cheat sheet is what it is – a cheat sheet. It is usually a one-pager that can give a quick run-down about doing something, like a cheat-sheet on Blog SEO essentials. Check out how Amy Porterfield uses cheat-sheets as a lead magnet on her blog. Another important thing to note here is how she even segments her subscribers by offering different cheat sheets solving a different kind of a problem. We will discuss about segmentation of subscribers in another post. This one-page cheat-sheet can also be a checklist or, even a mindmap. Though personally I have never entered my email address for a mindmap because I never understood one, but that’s entirely dependent upon your reader profile and your choice of cheat sheets. A Report or, Guide A report or, a guide is a slightly longer form of a lead magnet. The primary drawback in such lead magnets is the lower attention spans to such freebies. Let us accept the fact that “freebies” are always treated as that – FREEBIES. Quite often, if the information in what I am downloading is not something that can be consumed immediately, then the possibility of dumping it into a corner in my hard drive, increases. And then it will stay there and gather dust. A lead magnet is an excellent medium to bring back your visitors. But that can only happen if the content in the lead magnet is consumed by the subscriber, who then is lured to come back to you for more. So, if a report or, a guide is not consumed, then the possibility of them coming back for more decreases. What can a report be? It can be on anything. For eg: if you blog is about social media marketing, you can offer a report on how Instagram has changed over the years and breakdown of the audience who frequent on Instagram, in terms of the interests, engagement etc. Something similar to the report is a guide. It can be a document that gives a detailed step-by-step instruction on how to do something. For eg: a guide about improving the engagement on Instagram. Audio Training You can offer an audio training as a lead magnet. I do that in the DKSpeaks Podcast page. This can be an exclusive audio training that is otherwise not available on your website. Marie Forleo also offers an extremely valuable audio training as a lead magnet. This also make sense because her primary medium of conversation is audio and video. So, if your blog is more of video content or, even if you are a podcaster, then it really makes sense to put together an audio training or, even a video training (which we will discuss in a while). Audio trainings are very effective (thanks to time crunch) and is consumed well by the audience. The only hard part in creating an audio training is to plan how you will bring back the subscriber to your blog for more. Video Training I simple love videos. In fact video marketing is responsible for more than 45% of my overall revenue. You can use video trainings for your lead magnet. You can record a simply video by using a screen – recorder like Camtasia Studio or, Wondershare Filmora, both of which are extremely good tools. People love video trainings because they can learn things by watching how it is done. Videos are have the benefit of longer attention spans and you can also almost immediately bring back the subscriber to your blog and make him take an action like buying a recommended product. Resource Kits / Toolboxes There are a lot of internet marketers who use these as lead magnets. But I have personally never felt like entering my email address to grab one of these. If you have a very strong resource list or, toolkit then a subscriber might enter his email address, but then you need to ensure that the list is indeed that valuable. Some examples of resource kits are a list of essential free wordpress plugins, list of guest posting blogs etc. Workbooks are another good variant of resource kits. It is simple to create and is very useful for the person downloading it as well. Check out how Melyssa Griffin uses workbooks as her lead magnet. Again, something to note here is that she also segments her subscribers based on the kind of problem they are trying to solve. While a lot of internet marketers suggest using simple segmentation in their lead magnets, personally I have found that if you give a lot of options to your visitors, they are often confused and end up leaving without taking a decision. If you are planning to do something like this, then you might want to try it out and continue with it if it works for you. Now that we discussed about the various types of lead magnets, the obvious question that arises is, How do I create a lead magnet if I am not good at creating and designing one. How to Create a Lead Magnet for Your Blog A lot of people have a problem with creating a lead magnet. They are not good at copywriting, editing, designing etc. I too had a similar problem. I wasn’t good at any of these but I learnt each one of them. Now that’s because I had an interest in learning. If you do not, then you don’t need to. You can still do it. Create a Lead Magnet Yourself If you run a blog, then I am sure you have written a lot of posts on related topics. But not all of them might be in the first page of your blog and your visitor also might not have seen all of them. Why not offer them a free guide offering related information from one of these blog posts? You can easily turn your existing blog posts into PDF guides by using a simple software like Designrr or, Sqribble. I personally prefer Designrr because of its simplicity and the many features that you have at your disposal. It is available for a low one time cost of $27.00 and is a steal at that price. Outsource the Lead Magnet Creation You can get somebody to work on creating a lead magnet for you. You can give these people, a topic and they will go out there and research about the topic and then write a guide/report/cheat-sheet for you. Some good places to outsource your work will be Upwork, Freelancer and Fiverr. Fiverr is a good and economical place to get things done. There are a lot of good freelancers who can do the job for you for less than $15.00 PLR Products PLR is not always bad. In fact this is one of my most preferred ways of creating a lead magnet. There are extremely good PLR websites like IDPLR, which has a collection of some extremely valuable and good PLR products. I would usually go out there and search for PLR products on a specific topic. Once I find a few products, I will pick them and read through them. Then I extract all the good points from these and combine them to form a lead magnet. I have created cheat-sheets, reports and guides using this method and they have provided immense value to my subscribers. Closing Thoughts What’s your favorite lead magnet type and what method do you prefer to create your lead magnet? Do comment below and let me know your thoughts. If you want me to create a lead magnet for you, you can get in touch with me using the contact button here. If you have any comments, feedback or, suggestions, you can send them over to me by using the contact-us button here or, by commenting below. Show Notes Here’s what we discussed in today’s episode – What is a lead magnet?How your reader profile can help you in creating a lead magnet?What are the different types of lead magnets?Which is the most effective form of lead magnet and why?How to create a lead magnet even if you have no experience in creating one? Resources Here are the resources that we discussed in today’s episode – DesignrrSqribbleFreelancerFiverrUpworkIDPLRThrive LeadsCamtasia StudioWondershare Filmora Thank You for Joining in I hope you enjoyed today’s episode. If you did, please do take some time out to rate the show on iTunes and provide us with a genuine review. This helps in the overall ranking of the show and will help people find the show. You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to listen of Google Podcast Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher Click here to listen on TuneinClick here to listen via Player.fm
12 minutes | Jan 24, 2019
Does HTTPS Help in Search Engine Rankings of Your Blog and Where to buy the right SSL Certificate?
Have you ever seen a “Not Secured” notification in front of a website URL on the address bar? What was your first thought when you saw that? If you are anything like me, you would have asked yourselves if you really want to click through to the website. Isn’t it? Now imagine if it was your website. A little while back, Google came out with an update that emphasized the need to provide a clean and secure experience to users. That was the first notification to websites to start looking at options to enhance the security of their website. Then in 2014, they announced HTTPS as a ranking signal. And then began the race. Who doesn’t want their Search engine rankings and that too on Google, to stay intact? There started the frenzy to get SSL Certificates for their websites and marketers quickly went onto get their websites HTTPS compliant. But was it really necessary? Does HTTPS help in Search Engine Rankings? One of the common questions that most bloggers have is “does SSL Certificates help in search engine rankings?”. Neil patel did a study and gathered some data that indeed proved that installing an SSL certificate could help you in your search engine results, albeit in a minor way. His study was done a little while back. And since that time there has been a few more significant changes. Browsers like Chrome and Firefox started shaming websites that were not HTTPS, by showing a “Not Secure” tag in the address bar. In this time, the impact that HTTPS has on search engine rankings have also increased. Some studies have indeed shown So what is this HTTPS thing all about? What is HTTPS? HTTPS stands for Hypertext Transfer Protocol Secure and its main benefit is that it provides a secure connection to users on those pages where they share personal data. And in order for this to happen, you need to install an SSL certificate (Secure Socket Layer certificate). Its a protocol that HTTPS uses. In layman’s terms, it means that HTTPS encrpts the secured information that is exchanged between a web server and a browser, thereby keeping such information safe. This means that you website will be considered as a trustworthy one by people using it. Once you have installed an SSL certificate, browsers like Firefox and Chrome will show a security padlock in green, which basically proves that your website is trustworthy and secure. But what are the benefits of an SSL Certificate? Benefits of installing an SSL Certificate If you are an internet marketer or, Blogger, I am sure your business depends on your trustworthiness. If your subscribers, visitors and readers don’t trust you and your website, then the likelihood of you get any business from them is near ZERO. So an SSL Certificate builds that trust in your website visitors. In addition to this there are a lot many other benefits as well. Let us look at some of them – Display a Badge – In one of the surveys done in 2011, about 60% people confirmed that they didn’t shop for a product on a website just because they didn’t see a “Trusted Website” badge on the website. In fact about 75% people said that they didn’t purchase something because they didn’t recognize the badge that was displayed. When you have SSL installed on your website, you also get to display a badge on your website. This badge is normally issued by the certificate issuing authority and is a visible seal of security. Boost Your Search Engine Rankings – A little while back Google updated their algorithm and added HTTPS as a ranking signal. Google has always been very focused about user experience and almost all of their latest algorithm updates reflect this.. Since security is something about which there is a lot of talk these days and since it is one of the most important aspects of good customer experience, it was imperative that Google included that in their ranking algorithm, which is what they have done.. So, if you haven’t yet gone the SSL way, then you might want to do it at the earliest, otherwise you are losing a lot of search engine traffic Increased Site Speed HTTPS allows your site to load via HTTP/2 which is a newer version of HTTP. Technical details aside, this basically means that the new age browsers and the hosting server that hosts your website will be able to talk in the same latest language, which in turn ensures that the site is loading faster. These speed benefits will further help your site when it comes to ranking in Google. So, those were just some of the benefits of getting an SSL for your blog/website. What SSL Type Should You Get for Your Blog? There is a lot of confusion out there on what SSL to go for and how much does it actually cost etc. Let me put it in simpler terms for you to understand and make a decision. If you are looking for an SSL for your blog, then go for a Domain Validation SSL. But if your site accepts payments and you are planning to use it to run as an online order processing website, then go for an Extended SSL. A few important points when we talk about extended SSL – Only go for it if the entire order processing happens on your website. Today, most sales happen through order processors and the entire process never happens on your server. In that case you do not need to go for an extended validation certificateThis certificate is only required if you are planning to run a complete ecommerce setup on your website. Since our discussion point is SSLs for a blog, you can get a Domian Validation SSL for as low as $4.00 for a year. You can visit my trustworthy partner for SSL certificates, to get a discounted SSL for your blog. Thank You for Joining I hope you enjoyed today’s episode. If you did, please do take some time out to rate the show on iTunes and provide us with a genuine review. This helps in the overall ranking of the show and will help people find the show. You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to listen of Google Podcast Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher Click here to listen on TuneinClick here to listen via Player.fm
16 minutes | Jan 16, 2019
How to create a Reader Profile for your blog in 3 Simple Steps?
Note – This is a continuation to the last post where we discussed about Buyer Personas. Just go out there and publish a post every week.. Isn’t that the advice you generally get, when you are just starting to blog? It isn’t a wrong advice but can you just go out there and publish a post without knowing who your audience is? In fact, this is a mistake a lot of us do, I am no different. When I started off blogging, that is just what I did. But over a period of time, I realized that I was missing the connect with my audience. Why? Because I wasn’t really writing for my audience. In fact, I didn’t know my audience and so I was writing for some general audience. This wasn’t really something my audience was expecting. So, I lost that confidence and connect with my audience over a period of time. And I could see this in the decreasing email open rates and decreasing readership for the blog. After having spent a few weeks and after I put together a reader profile, my posts were extremely targeted and gradually the response rate started going up. But, the big question here is, how do I know who my audience is, when I am just starting off? It’s an absolutely valid question. And I am sure, that a lot of you guys starting off out there would have this question.. So, in this episode, I am going to tell you about 3 simple steps in which you can create a reader profile for your blog. How to Create a Reader Profile in 3 Easy Steps We will keep the entire process of creating a reader profile absolutely simple. That’s a promise. But keep in mind that “Simple things are at times the most difficult and the easiest to ignore”. So, you’ll need to promise that you will implement every single one of these steps. So, Let’s start out. Research your competitors Your competitors are your biggest source of information and what you can learn from them is extremely valuable. We tend to often ignore them, just because they are our competitors. That’s one mindset that you need to change. Some of the best things (I mean in terms of returns) I have implemented, are things I learnt from my competitors. So, what exactly do I mean when I say “competitors”? Competitors are the blogs that are operating in the same niche as yours and are targeting the same audience as yours. At this point, there could be 2 obvious questions What if I don’t have any competitors? – Then you are in the wrong niche. If there is no competitor, then it esentially means that the niche is not something you would want to get in because it is very likely that there isn’t an audience in the niche.How do I know if they are my competitors? – Just browse through their blog and check if the content they are publishing is something you too are planning to publish. That would mean that they are your competitors. Now that both of these obvious questions have been answered, let us look at the not so obvious question. Where do I find my competitors? This is something that we will be discussing in this first step. There are a ton of blog aggregators out there and it is one of the best points to start off. I would recommend Alltop as the go-to point because they are probably the best aggregator around. The blogs are grouped according to topics, so it is easy to find blogs in the same nice as yours. There are a few others sites, which too are extremely good resources to find competitors in your niche – Blogarama – They call themselves the oldest blog directory and so far as I know, it is true. They have been around since ages now and at least I have seen them since the time I started blogging in 2006. They too aggregate content based on topics, so it is easy to find blogs in your niche. But the website isn’t maintained as well as it should be and I have come across some minor issues while browsing through it. There are other directories like BlogCatalog and Blog Engage. While Blog Catalog isn’t updated for quite some time and looks like being phased out, Blog Engage continues to provide good collection of blogs categorized based on topics. Whatever is the directory you prefer, the objective is to note down at least 8-10 blogs in the same niche (topics for the ease of discussion as yours) Find the demographics for your Competitors’ Audience The next step is to find the audience for your competitors. This is a slightly difficult activity but you don’t need to pull your hair off in this. Remember our promise that we will keep in simple. Visit Alexa.com. They provide the best demographics. You can check the demographics for each of the competitor URL you captured in the earlier step and note it down in a notepad. Two other places you can get demographics for your competitors are Similarweb.com and ahrefs.com. While the amount of information you get is limited at these sites, primarily because they restrict that information to their pro members, there is still some decent information that you can gather from these sites. Some of the key demographic information you might want to note down are – GenderAgeEducationLocationProfession Collect information on Choices and Preferences It is now time to gather more information about the audience you just mapped, so that you can build out their persona. These information will primarily be based on – What are their hobbies and interests?What are the social media channels that they are frequently seen on?What websites do they frequently visit?What are the blogs that they read?Do they have other interests and hobbies and what are they?What are their aspirations?What are the problems that they face? Some of these information will be available in Alexa or, Similarweb but that wouldn’t be enough to map out your audience. Hence you will have to spend some time to gather this information. The easiest way you can do this is by running a quick survey on Facebook and collate the information based on the response you receive. I would recommend spending about $15.00 on Facebook ads to put together an ad asking people to take a quick survey and in turn enter them into a giveaway. There are 2 benefits to it. You will be able to build a small initial list that you can then market to and at the same time gather more information about your audience. Here is how you can do it – Design an ad asking people to take a survey and enter them into a giveaway for an Amazon gift card which is the easiest gift.Design a giveaway with the Amazon Gift Card using something like Kingsumo. Kingsumo helps make your giveaway viral and thereby get more audience than what you would be spending for in Facebook ads.Design a survey with surveymonkey and put that link out on the ad. Do ensure to include all relevant questions that can gather the required information from your audience. The points that we discussed above should be your guideline. This way you will be able to gather all required information about your audience. At the end of the survey page tell the users to visit the Kingsumo giveaway link and enter the giveaway. It is here that you will be able to capture their email address. Designing a giveaway with Kingsumo is a very simple process and you should be up and running in less than 10 minutes. Check out the below screenshot to see a typical Kingsumo giveaway setup. Now, keep one thing in mind. A lot of people shy away from this last step because there is some money that you need to spend in this last step. But the fact is that, these few dollars that you spend will save you a lot more dollars in due course. You will be many steps ahead of your competitors and will be marketing to the right audience thereby increasing conversions. Additional Optional Steps There are other additional steps you can take like joining relevant Facebook groups and searching them for what people are posting about. You can search to find out what are the kind of questions people are asking. This will give you an idea of the different kind of problems people are facing. You can also use a site like Quora.com to research questions that people are frequently asking, problems that people are facing etc. You can use these questions in your surveys, to see if they are really relevant to your audience. This way you will be able to vet out the information you have gathered. Final Step – Create Your Reader Profile (Persona) Once you have all the required information, you should be able to develop a decent persona for your blog readers. And when you write for these persona, your content will be much more targeted and effective. You will develop that connect with your audience because they will feel as if the post was written for them. Resources Mentioned in this Episode Here are the resources mentioned in this Episode. Please note that some of these could be affiliate links. (Affiliate Disclaimer here) AlltopBlogaramaBlogengageBlogCatalogAlexaAhrefsSimilarwebKingsumoSurvey Monkey Thank You for Joining I hope you enjoyed today’s episode. If you did, please do take some time out to rate the show on iTunes and provide us with a genuine review. This helps in the overall ranking of the show and will help people find the show. You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to listen of Google Podcast Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher Click here to listen on TuneinClick here to listen via Player.fm Please do let us know your thoughts by commenting below. You can send in your suggestions and feedback and also let me know about anything specific that you would like to learn, by commenting below. Do take our survey and help us understand our audience better.
19 minutes | Jan 9, 2019
How to Create a Buyer Persona, its Importance and the Points to Keep in Mind
Struggling with how to create a buyer persona for your blog or, website? Then you might want to read on for some simple tips to create one. But before that, let me ask you a few questions. Are you marketing to the right people? Do you know your audience well and are you pitching your content to the right person? In my last post I had spoken about some of the experiments that I did in the last 18 months or, so. One of them involved this product that I and one of my friends had created. We were actually bitten by the product creation bug. So we set out to create this product. When the product was ready, we were so excited with the result that we jumped straight into selling it hoping that we were going to make millions out of it. We had confidence in the product. We knew it was of great quality and that it was an information that was sought by a lot of people. We launched the product and waited for the dollars to come in.. But that did not happen. The wait continued but the results did not change. We got a few sales here and there. But it certainly wasn’t enough.. After spending a lot of time and wasting a lot of money in promotions, we finally decided that it was enough and so called the entire thing off. But why did this product launch flop? We got the answer when we looked into our promotions and the audience type that we were promoting the product to. The one line answer was that we didn’t target the right audience. There is this course from Andre Chaperon – Auto Responder Madness. If you haven’t gone through it, I would recommend you to do it at the earliest because it is one course you shouldn’t miss. In one of the chapters in this course he talks about customer avatars. If you wish to know more about it, you can visit frankvsmatt.com Customer avatar is another name for Buyer Persona. What is Buyer Persona? The definition of “Buyer Persona” goes like this. A buyer persona is a fictional character that represents a segment of your customers that you are planning to target with your product and services. Though we refer to it as Buyer Persona or Customer Avatar, it need not necessarily mean only buyers or, customer. It can represent anything from the audience you intend to reach with your content (if you are a blogger), the market that you plan to target with your products and services, the type of customers that you wish to market to, etc. Andre is an advocate of relationship marketing. His style of marketing is different. He builds relationships with his prospects and the relationship is so strong that his audience trusts his recommendations and buys whatever he recommends. That is how he promotes his products. And because of the style of promotion that he uses, his conversion rates are extremely high. Auto Responder Madness and Email marketing intensive course teaches how to build this relationship and marketing to your audience. So when he talks about creating a buyer persona for your market, it stamps its importance. Because it implies that building a buyer persona is in someway important to build a relationship. I remember reading an article at Digital Marketer about how they had to build a new customer persona for their new digital marketing training product. This is in spite of the fact that they already had ready-made buyer personas for their existing products. That emphasizes the need for building a persona very specific to the kind of product that you are building. In fact, it was here that we faltered. We had a buyer persona which was built for a specific product that my friend has launched earlier. It had done well. I too, had my own buyer persona for the products that I was promoting. So we thought we could use that data and promote our product. But we were wrong. We didn’t really market to the right audience and that is where we failed. The next obvious question is – How to create a Buyer Persona? How to Create a Buyer Persona? Let me tell you at the very outset. This activity is a very boring one. If you abandon it in between, you might not be the first one to do it. And you might not be alone too. Andre’s free course at tinylittlebusiness.com talks in detail about Buyer Persona and how to create a buyer persona. There are many other free resources which you can use to build a Customer persona, like Hubspot who has a simple online tool called “Make my Persona” which can be used to create a customer persona. Even Digital marketer has a template that you can use to create a customer avatar. But let us first look at some very important things to keep in mind when you create a customer avatar. Consider the Avatar as a Real Person Put a Name and a Face to Your Buyer Persona! It is normal for us to quickly skip through things and put together something that we would call an avatar. But it is important to spend some time understanding and evaluating the attributes – both basic and advanced, of how a prospective consumer for your product or, content will look like. Some of the things that you need to mandatorily have for your buyer persona is – A Name Age Educational Qualifications Professional qualifications A photograph Family – who all Gender Residential location Annual income These information look unimportant at first look, but all of these are important to put together a visual of how your prospective consumer will look. Create Multiple Avatars if Required Create multiple avatars, if you are targeting a wide variety of demographics. One question that I always had about avatars was – when you are putting a specific age and demographic to an avatar, what about the others whom you are targeting. I am sure a lot of you too would have this question. So, if you think you have a wide variety of demographics that you are targeting then create multiple avatars. But if the demographics doesn’t change a lot, then do not waste your time doing this. For eg: you would be targeting John Smith who is between 40-45 yrs old and working with an IT company. Which means that your product wouldn’t ideally be for a retired professional. But it could be somebody who 45-50yrs old or, maybe 35-40yrs old as well. That wouldn’t need a different customer avatar. So create multiple avatars if your demographics is entirely different. Create a Negative Avatar This is something I learnt from Andre and his Frank Vs Matt page. While it is important that you create an ideal customer avatar for your content, it is also important to create a negative customer avatar. What is a negative customer avatar? A negative customer avatar is somebody who you do not want to market to. Or, who you think is not an ideal fit for your content, product and services. This will help you to ensure you are not targeting or, marketing to the wrong audience. Creating a negative customer avatar is also just like creating your positive customer avatar. Create a write-up narrative about your Customer Avatar If you checked out Frank Vs Matt from Andre, you would have seen how he has narrated the customer avatar out, in detail. It is a good way to picture how your Customer avatar would look like, if you were talking to him/her personally. So I would recommend that you write out a narration for your customer avatar. The first draft is not the final one Your customer avatar is editable and tweak-able. The first draft isn’t the final draft. You can always tweak the profile depending upon your ideas about who your ideal customer or, reader is. Keep aside at least a week to put a final touch to your buyer persona. Tweak it a per your requirement even if that needs to be done multiple times. Don’t shy away from editing your avatar even if you have finalized it. Keep in mind that the more perfect your buyer persona is, the better results you will get. An avatar is not only for a Customer but it is also for a reader You might have noticed that I used “reader” a couple of times in the above paragraphs. That is because I wanted to make sure that you understand that a customer avatar is not only for a customer or, a buyer. If you are a content marketer or, blogger and churn out a lot of content, then the avatar can be a reader avatar. In fact, it is important that every blogger too has a reader avatar. That way you can better market to your readers and getting better eyeballs for your content. Use any medium to create an Avatar Now this is an interesting question that I got from one of my students – How should you create an avatar? Should you use powerpoint or, Word to creae one? What if I cannot write? You can create your avatar using anything. If you feel you need a template, you can download a template from one of the resources that I mentioned a little while back. But you can create one in powerpoint if you think that is what you are comfortable with. You can use Word, if that is a comfortable medium. You can even sketch your avatar which is something that one of my friends in the blogging industry did. But I am horrible at sketching. So I had no choice but to write. Gather data to create your Avatar One of the most bugging problems with creating an avatar is how to know who your ideal reader/customer is. There are 3 ways I recommend – Do a survey to check the demographics and interestsAsk yourself questions on who your ideal reader/customer will be and answer those questionsUse social media and reach out to your friends and relatives to gather information If you have been into business for some time, I am sure you will have a fair idea of who your audience is. You can put together a first draft based on that and then tweak it basis the information you gather from a survey or, maybe reaching out to friends and relatives. Do a Validation Survey to review Your Avatar Do a survey by asking leading questions to check if you have captured the right avatar – Once you have your avatar ready, do a quick survey and ask leading questions to see if you have the right profile for your avatar. Reviewing and validating your customer persona is important to have the right one in place. By doing a post-creation survey, you will also be able to make changes to the persona and make it the perfect one for your content, product or, services. Closing Thoughts If you do not have a buyer persona or, customer avatar or, reader profile then put one together immediately. This is one big mistake that a lot of us do and can be fatal. Once you have your persona put together, and then start marketing it the right way, you will see a huge difference in the way your audience responds to your marketing efforts. If you have any questions about creating your Buyer Persona, don’t hesitate to write to me. You can also comment below with your thoughts, feedback and suggestions. Thank you all for joining me today on this episode. I hope you enjoyed today’s episode. If you did, please do take some time out to rate the show on iTunes and provide us with a genuine review. This helps in the overall ranking of the show and will help people find the show. You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to listen of Google Podcast Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher Click here to listen on TuneinClick here to listen via Player.fm
11 minutes | Dec 31, 2018
The DKSpeaks Podcast is Back – What to Expect?
“I am Back!”T-850 (Terminator – Rise of the Machines) Remember that famous dialogue from “Terminator 3 – Rise of the Machines”? It’s that one dialogue that has become synonymous with Arnold Schwarzenegger, now. In fact nobody does it better than he does. And when he says it, you can see the joy and conviction in that statement. It is clear that he means business and no nonsense business. And that he is back to beat the heck out of all his enemies. I am no Arnold Schwarzenegger. And I do not have any enemies that I want to beat the “heck out of”. But, I mean business and no-nonsense business. So “I am Back“. Buy Why a Comeback, You Ask? If you have been a regular reader of my blog here, then you would have realized the reduced frequency of posts on the blog for almost the last complete year. And when I am talking about readership, it is important that I also mention the fact that I lost quite a lot of readers in the past year or, so just because of the irregular publishing pattern. Sad, Isn’t it? My podcast had also gone into hibernation since almost the last year and a half. And that too was a deliberate decision albeit at the wrong time. Just when the listens had gone up, I withdrew and today I find that the listens are almost negligible. But why did I do all this? You know, one of the best things about internet marketing is that when you strike gold, you just go on and things fall into place one after the other. But at the same time, if you fail then there is a high possibility that things take a downward spiral, unless you know how to control it. While the fear of such failures can deter you from trying new things, the experience and the learnings that you get from such failures are immense and can help you for your future. There were quite a few experiments that I tried in the last 18 months or, so which included launching a new course, attempting selling on Amazon, book writing, public speaking etc. Some of these were utter failures like trying to sell on Amazon, some were partial success like the product launch and some others were a success like public speaking. There are yet others that are work-in-progress like my book writing venture. Failure or, success, there was something that I learnt from each of the experiments. And since these weren’t small experiments, these learnings will play a considerable part in my future endeavor. Remember the tagline that Pat Flynn used on his blog, smartpassiveincome.com I am Your Crash Test Dummy. Let’s See What Works!Pat Flynn Every experiment in Internet Marketing is a “Crash Test”. And if somebody hasn’t done it already, then you need to do it on your own. What I learnt from my experiments are pure gold that I will retain for my future experiments. And I am sure it will make me a better marketer. What You can Expect from the DKSpeaks Podcast in its new Avatar? When I started the DKSpeaks podcast, I was already listening to a lot of podcasts. In fact, there were a few that I was regularly following and really enjoyed listening to. But one thing that I found was that I wasn’t getting actionable advice from anyone in any of the podcasts. There was a lot of “GYAAN” that was given away but nothing concrete in terms of what are the steps that I need to follow. And it was hence that, I introduced the DKSpeaks podcast as one where I will give away “actionable and implementable internet marketing tips”. I wouldn’t be deviating from this core principle and would continue to give away information that you can use in building an online business. But, in addition to this I am planning at introducing a segment where I would bring in guests primarily from the internet marketing niche and hear from them what are the concrete tips that they would like to give out to new internet marketing aspirants. I would also be introducing more of an interactive communication with my listeners. How? I would like to bring in YOU into my shows. If you are an aspiring internet marketer who has questions and wants help in building your business, I would like to bring in you into the show. You can ask me questions and I will answer you. You will also get an opportunity to put across these questions to the guests on the show. This way we will be able to build a more interactive community and have an more interactive podcast. I will also be introducing a series-styled playlist of episodes which will be focussed on a single topic, but broken into simpler and absorbable episodes. Your Thoughts! So what you do think about these changes? Will this be informative to you? What else would you like to see in the revived DKSpeaks Podcast? Do send across your thoughts and suggestions by using the contact page or, by commenting below and I would be glad to consider them for the podcast.
17 minutes | Apr 9, 2017
DKSP EP:52 – 9 Simple and Easy Tips to Fix the Slow Page Load Times of Your WordPress Blogs
12 minutes | Mar 26, 2017
DKSP EP:51 – Why Clickbait Headlines like Buzzfeed Might Prove Disastrous for your blog
Are You spending a lot of time writing Clickbait Headlines like Buzzfeed? Then you might just be doing the worst thing you could ever do for your blog.. A Clickable headline is what every blogger wants to write because his ultimate objective is to get readers to click on that link and come over to his blog to read his blog post. There are 2 noteworthy points in the above statement. First, readers clicking on the link because of your headline. Second, they come over to your blog and read your post. Does a Clickbait headline satisfy both these points? It will not, because it is meant to take care of only the first part. The second part is to be taken care of by your content. You need to ensure that your content ties really well into the headline that the reader clicked on. And it is here that the problem lies. I remember how the headlines formula changed after sites like Buzzfeed and Viralnova emerged on the blogging horizon. All of a sudden it was all about traffic from social media and, Buzzfeed like posts were all over your social media feeds, especially Facebook feeds. The inquisitiveness that the headline created made people click on those and a multi-million dollar business named Buzzfeed was born. But this trend did a lot of harm than good to blogging and content marketing in general. There are so many instances where you would have clicked over a headline to be taken to a post that sucked from the beginning till the end. Why You Shouldn’t Focus too much on Clickbait Headlines Something that a site like Buzzfeed destroyed was genuine content generation and the use of genuine headlines – headlines that conveyed the essence of a post. While a lot of bloggers adopt this style of writing headlines, this might just not be the right thing to do. Let us see why it is not the right thing to do and why writing Clickbait headlines could prove disastrous for your blog. The Unnecessary Hype The Buzzfeed like headlines generate inquisitiveness by creating an unnecessary hype. I still remember one of those headlines that I saw in my Facebook news feed, that read – “8 Horrible places in the World that You would never want to visit – the 6th is the most Frightening”. While the headline in itself was interesting, the last few words generated an inquisitiveness to find out what that 6th place was and hence I clicked over to go to the post. And what did I find.. Absolutely nothing different from the rest of the 7 places that were quoted there. All of them were equally frightening and the 6th one was no different from the rest. Though the post was interesting, I felt I was cheated by the headline. In spite of an experience like this, I still clicked on many more such headlines that I saw in my Facebook newsfeed and most of them turned out to be just the same – an unnecessary hype. Something that you need to keep in mind is that such headlines generate a lot of hype and it is almost always, very difficult to live upto that hype that you have created which eventually means you are going to upset your readers, if your content doesn’t live up to the expectations generated by the hyped headline. Clickbait Headlines are a Fading Trend This trend of writing clickable headlines is soon fading. After all of the fake links that people click over to see content that is nothing more than just crap, it was just a matter of time that people realized that these headlines were nothing more than hoax. More than the way Buzzfeed dealt with it, it was the way other websites copied this strategy over. Their objective was only to get people to click through and they never really cared about the quality of the content that they were creating. As a consequence, the internet was full of crap articles with only a click worthy headline. These days, whenever I see such headlines, I soon click away from them. And I am sure a lot of you also do the same. So, if you are using this strategy to write your headlines, it is just a matter of time before your drive away all your readers and visitors. Hence, be careful about using Clickbait Headlines for your blogposts. Clickbait Headlines Fit Only a Certain Niche While many marketers might disagree with me, I feel that Buzzfeed like headlines are suitable only for a certain niche. For eg: the offbeat news niche, where you are in a way aggregating or, curating content about unusual news. In fact that is what sites like Buzzfeed, Viralnova, Upworthy, Boredpanda etc. are. They are all websites that targeted news and information that could generate a sense of inquisitiveness in you. And maybe that is why they prefer writing such headlines because that way they could get people to click through on them. Such headlines do really well with such kind of headlines. In fact I was able to use such articles to generate traffic to two of my websites in the Offbeat news niche and then sell them on Flippa. Check out the first one which was a 4 month old site that was setup using an aged domain that I bought at an auction, that sold for $350.00. Imagine a headline like “The 14 Most Wanted Truths Of The Last 10 Years”. Wouldn’t you want to click on it to know what these truths are? You would absolutely. Headlines like these are articles that matched up the buzz that the headline created was able to help me sell a similar site for $100 in just 2 months of setting it up. While this is possible in an Offbeat news niche, internet marketing is not about inquisitiveness. So a headline like “The 14 Facebook Truths that nobody told you about” wouldn’t really qualify for a post in the Internet marketing niche, as it would for an offbeat news kind of a website. But at the same time “The 14 lesser known Facebook ad hacks that can make you money” could be a good post for an internet marketing blog. But the question is, how many such posts would you really be writing? Are Clickbait Headlines Really that Bad? Does this mean that Buzzfeed like Clickbait headlines are bad and that they cheat. No it doesn’t. In fact, Buzzfeed and Upworthy built their entire business on such headlines. So they cannot be bad always. But the point is that they might just not be the right thing for your niche. Also if your article doesn’t match up to the headline, then the headline and the post is bound to fail. According to Neil Patel, as he writes in one of his posts at his blog, Headlines fail when they don’t match the article written or aren’t relevant to a specific theme. (Also, when the length exceeds 62 characters, search engines tend to ignore the remainder of the headline. This could decrease the conversion rate in the long run and decrease the search engine appeal you’re after.) That talks about 2 clear reasons why headlines fail. And one of those reason is the length of the headline. Pretty much all Clickbait headlines are longer than 62 characters and that could hurt your search engine appeal in the long run. How Do your Write Good Headlines Writing a good headline is an art that you can master with a little bit of effort. Quicksprout has an entire guide on Copywriting and here is what they say about writing headlines – For a headline to be effective, it needs to have these 4 u’s. It should be unique, It should be ultra-specific, It should convey a sense of urgency, It should be useful. They also go on to say, You can rarely accomplish all four in a single headline, but if you can at least include one or two then you’re bound to write a headline that’s more likely to compel your prospective customers to continue reading. Wordstream also has a nice blog post with 19 headline writing tips. The post is a little old and slightly outdated but some of the tips are handy and evergreen like using numbers and digits in your headlines and keeping your headlines below the 70 words count etc. In internet marketing it is more about information. If you are able to identify the problem statement and address that in your headline by using a hook that gives away partial information, then your headline is bound to do well. Such headlines are the best ones. It might take a little bit of time mastering it, but it is worth the effort. Resource Mentioned in this Episode Here are the resources we spoke about in this episode – Neil Patel post on Writing headlinesQuick Sprouts guide to CopywritingWordstream’s 19 headline writing tips Thank you for Joining me Thank you all for joining me in today’s episode. I hope you enjoyed this episode and the post. If you did, then please do take a few minutes to post a genuine review for the show at iTunes and also rate the show there. It helps in the rankings of the show. You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher
10 minutes | Mar 19, 2017
DKSP EP:50 – Instagram Hashtags Best Practices for Better Engagement on Instagram
If you are struggling with low engagement in your Instagram posts then these Instagram Hashtags Best Practices can help you improve the engagement. One of the lifelines of Instagram is Hashtags. That is the pivot around which content marketing on Instagram works. Hashtags for Instagram is what Keywords are for SEO. Just as keywords get your content found on search engines, Hashtags get your content found on Instagram. The fact that, not a lot of marketers are using hashtags on Instagram proves that the awareness of the importance of hashtags amongst marketers who are wanting their piece of the Instagram pie, is very low. On surveying some of these marketers and asking them as to why they are not using hashtags, their response was something common – that they were not aware of researching and finding the best hashtags for their content and that they did not feel that the commonly used hashtags were doing any good. You should be able to understand the importance of hashtag from a simple example; the use of a hashtag “#followforfollow” or, its variants can get you a lot of followers on Instagram. It means that people are using hashtags to search for content on Instagram. Researching and finding the best keywords for your content requires a planned approach and it is the same for Hashtags as well. And in this episode of the dkspeaks podcast, we will be discussing about Instagram hashtags best practices. Instagram Hashtags Best Practices First things first. If you want to make the most of using Hashtags, it is important that you maintain a list of hashtags for your content, that you will be using in each of your posts on Instagram. So it is important to be prepared. And preparation primarily means researching hashtags, identifying the best ones that can help your content be found and keeping this handy in a notepad so that you can just copy and paste it into your Instagram posts. Researching and finding Hashtags is not as difficult as it is for Keywords. A simple 4 step method can help you do it and these 4 are more or, less the only ways of finding hashtags as of now. How to find the Best Instagram Hashtags Let us look at these 4 steps to finding hashtags for Instagram. Branding Hashtags Firstly decide on a branding hashtag that you would like to use. Branding hashtags help create a brand around your business and also helps your business stand out from the crowd. Let us check out some example of how big brands are using branding hashtags. Nike uses their branding hashtags #justdoit in almost all their posts. You can see this while browsing their posts on Instagram. Kitkat is another brand that uses a branding hashtag very nicely. They use a branding hashtag #HaveaBreak in all their posts. Branding hashtags are very powerful in establishing yourself as a brand and in starting a campaign around your brand. For marketers who are starting out, a branding hashtag might not be of a lot of relevance right away. But in due course when you build a following on Instagram, you will realize the importance of a branding hashtag. A branding hashtag necessarily need not be a single hashtag. It can be multiple hashtags as well. Spend time to brainstorm and decide on what your branding hashtag will be. A Friendly Google Search The next method is as simple as heading over to google and doing a quick search to find relevant hashtags. Here are some of the results when I searched for “best hashtags in blogging”. You will see hundreds of resources including blog posts which will hand over a list of the best hashtags in the blogging niche. You could use this search term in any niche and get a list of readymade hashtags. You might have to spend some time picking the best ones out of it, after doing some careful research of which ones are doing well on Instagram. Hashtag Research Tools There are numerous tools that are available online, which can help you research hashtags. Some of them are paid while many other are free. You can use a tool like “hashtagify” which can help you find trending hashtags. Here are the results on searching for hashtags related to “bloggingtips” on hashtagify. You can do similar searches deep into your specific niche and find hundreds of hashtags that you can then use in your Instagram posts. Your Own Hashtag Ideas You can also create your own hashtags using your own creativity and ideas. Assuming you have been into content marketing for some time, you would already know what are the search keywords that people generally use in your niche. These keywords can be a good starting point for your hashtags. Make a list of all those keywords and research to find if these hashtags are being used on Instagram and what their demand is. I use an online resource called top-hastags and use their convert feature to convert keywords into hashtags and do a preliminary analysis to see if there is enough demand for that hashtag. Here are the results on doing this exercise with a list of keywords in the blogging niche. You can see that, of the 7 keywords that I used only 4 had some volume on Instagram. But this doesn’t mean that these hashtags are not good. It only means that these 4 hashtags were the only ones that were used in most of the media that was posted on Instagram. The other 3 hashtags that did not have a considerable amount of posts on Instagram could also be good ones that people are searching for and you can use them in your posts. I search for the hashtag #howtomakemoneyblogging on Instagram and here is what I found. There were about 58 posts that used this hashtag and if go into some of these posts, you will find that the engagement on these were pretty decent. That basically means that this hashtag is also a good one to go after because it is not being used a lot and still there is some demand. The Next Steps Build a list of about 100 hashtags in your niche. You can do a preliminary research on top-hashtags to see which of these are good ones to use in your posts. The next thing to do is to head over to Instagram and do a quick search for the shortlisted hashtags, just as I did in the example above. Instagram will show you the number of posts for that specific hashtag. Here is what you should do with the results that you see – If the number of posts are very high, it means that the usage for that hashtag is very high and it is very unlikely that your post would be found for that specific hashtag. So mark those as your secondary hashtags in your notepad. If the count is very low, it basically means that there is not too many people using that hashtag. Go into some of the posts that are using those hashtags and see if there is enough engagement on those. If you find that there is enough engagement, it means that there are people searching for those hashtags and it makes sense to use it in your posts. But if there is not enough engagement, discard those hashtags. If the count of media is moderate, that means that the hashtag is in demand and at the same time will be easy for you to rank your posts. Go ahead and use these You are a better judge for your niche and in deciding on the importance of a specific hashtag, which otherwise might not be too common on Instagram. It takes careful evaluation and analysis to decide on what hashtags you would want to use. Hence use some of the data available and some of your insights about your niche to shortlist your hashtags. Adding Hashtags on Instagram Posts Now that you have researched the hashtags, it is time to add it to your post. The normal tendency will be to add it in the caption of the post which is what a lot of people would do. But that doesn’t look too great. It clutters the caption of the post and gives a very untidy looks to it. In order to avoid this you have 2 alternate choices. Leave some space immediately after the last word in the caption. You can enter a few “fullstops” in paragraphs and then add the hashtags. That way the hashtags will go below the fold and will not be visible thus leaving your caption area clutter free. Or, you can add it in the first comment. This is one of the best practices for hashtags. Most Instagram management tools including Grum and Planoly has the option of adding hashtags as the first comment. Go ahead and make use of it. Which ever way you use it, keep in mind that using hashtags on Instagram could just be the difference in your posts seeing a good amount of engagement and your posts not being seen. Resources Mentioned in this Episode Here are the list of resources that we mentioned in this episode – Grum Planoly top-hashtags hashtagify Thank You for Joining Thank you all for joining me in today’s episode. I hope you enjoyed this episode and the value that it has provided. Do comment below and let me know your thoughts, suggestions and questions, if you have any. If you liked this show, then please do take some time out to provide us with a genuine review on iTunes. Do rate the show there because that helps in the rankings of the show. You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher
17 minutes | Mar 11, 2017
DKSP EP:49 – 11 Common Instagram Mistakes and How to Avoid them in a few Simple Steps
Instagram marketing is huge and the fact that a lot of big brands are making a lot of money from Instagram, stamps its authority and makes it all the more important for internet marketers to check out the social media platform. Considering that Instagram is a simple platform where you are to share images and that too using your mobile phone, it should be a cake walk for an average marketer. But then, why is it that a lot of marketers are failing in their Instagram Marketing strategy? It is because of some very common Instagram mistakes that most internet marketers make. And in this episode of the DKSpeaks Podcast we will be discussing these common Instagram mistakes and how to avoid them so that you get better results out of your strategy. 11 Common Instagram mistakes to avoid If you have been an Instagrammer and you are not getting the kind of results that you were expecting, then you would surely making one or, more of these mistakes that we are going to talk about. In fact, I have noticed a lot of marketers making these mistakes. And the fact that these are some of the basics makes it a crime to make these mistakes. So let us discuss each of these and understand how to ensure that we are avoiding these Instagram mistakes. Here is what we will be discussing in this episode – The most common Instagram mistakes that people make An Instagram mistake that is almost always the reason for driving low traffic to your websites 2 tips to make your Instagram content even more effective A simple tip for a better profile description Resources mentioned in this episode We did not discuss a lot of tools and resources in this episode. But if you are keen on knowing about some of the best tools for Instagram marketing, then you might want to listen to the following episode – Instagram Marketing tools We have a few other interesting episode on Instagram marketing which you might want to listen to – how to make money with Instagram how to build your followers on Instagram how to market on Instagram Thank You for Joining in I would like to thank you all for joining in today for this episode on Instagram mistakes. I hope you enjoyed this episode and also learnt some tips on how not to make the same Instagram mistakes that a lot of the other marketers are making. In order to stay updated with the latest episode you might want to subscribe to the podcast. You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher
11 minutes | Feb 25, 2017
DKSP EP:48 – 5 Different Ways to Use Content Curation as part of Your Blogging Strategy
What are the different ways to use Content Curation as part of your Blogging Strategy? One of the questions I am asked the most, by people coming across my Content Curation course is the above. Most of them have never used content curation and they are absolutely unsure of how to and when to start using Content Curation as part of their blogging strategy. In this episode I will be talking to you about 5 different ways to use Content Curation in your blogs. This is the fifth and the last part in a series on Content Curation. You can find the other posts at the below links: Episode 44 – Content Curation Tools Episode 45 – Content Curation Types and Strategy Episode 46 – Common Content Curation Mistakes Episode 47 – Effective Curation Commentary Styles We will be closing off this series by discussing about how you can incorporate Content Curation into your content strategy and derive the maximum benefit out of it. If you wish to learn more about Content Curation, you can check out my course at http://blogcurationblueprint.com 5 Ways to use Content Curation in Blogging Content Curation not only helps in getting readymade content for your blogs, but also helps build relationship with influencers in your industry. If you can incorporate Curation in your overall blogging strategy and build it into your overall plan, you will be able to build an influencer tag for yourself and at the same time generate a lot of traffic by ways of referrals. But, how you would use content curation is something that you need to plan and decide. Here are some of the things that we discuss in this episode – 5 Ways I use Content Curation in my blog A Curation technique that will help you build a relationship with influencers in your industry An effortless content generation technique How to get the most benefit out of Content Curation Resources mentioned in this Episode We didn’t discuss a lot of resources in this episode. But if you have been following me on this series you would know about the essential tools and resources for content curation. Here are those – Blog Curation Blueprint Feedly Content Gems Rightrelevance Drumup.io Scoop.it Paper.li Workflowy Evernote Onenote CurationSuite Thank you for Joining A sincere thanks to everyone who joined me on this episode today and for following me throughout this series. I am sure you would have learnt a lot about content curation and how you could use content curation as part of your overall content marketing. I hope you enjoyed this show and particularly this episode. Please do share it with your friends and social media circle by hitting your favorite sharing button below. Do subscribe to the show on iTunes and Stitcher to stay updated. You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher
10 minutes | Feb 18, 2017
DKSP EP:47 – 4 Effective Curation Commentary Styles to Stand Out from the Crowd
What is a Curation Commentary and what is the right approach to an effective commentary? This is the 4 part in a series on Content Curation. You can find the other posts at the below links: Episode 44 – Content Curation Tools Episode 45 – Content Curation Types and Strategy Episode 46 – Common Content Curation Mistakes By now I am sure you would have understood what curation is all about and also about the importance of commentary in an effective content curation strategy. Curation is all about engaging your readers by providing them all the content that they are looking for, at one place and in one simple readable format. And commentary is the value add that you do to the content that you are presenting to your readers. What is an effective method of writing a curation commentary? In this episode of the DKSpeaks Podcast, we will be discussing about the different types of curation commentary. Effective Curation Commentary Styles Curation is content aggregation. You are finding the best content from around the web and posting it at a single place for your readers. This is not a very difficult thing to do and there could be many others who will be doing the same thing. So how do you stand out from the crowd? Another aspect is about adding value to the content that you have curated. Your readers are not coming to your site just to read a bunch of links that you might have added to a post. They would be interested in knowing what is so special about that link and what is your thought about the information in the post that the link leads to. This is what commentary does in curation. Commentary is about adding your thoughts about the content that you have just curated. And in this episode that is what we are discussing. Here are some of things that we will be discussing in today’s episode – 4 different commentary styles for effective content curation Adding value and standing out from the content curation crowd How to ensure your commentary is effective Resources mentioned in the episode We did not discuss a lot about tools and resources in this episode. But there are some tools that we already discussed in our earlier episodes which are essentials for content curation. Here are some of those tools – Blog Curation Blueprint Feedly Content Gems Rightrelevance Drumup.io Scoop.it Paper.li Workflowy Evernote Onenote CurationSuite Thank you for Joining Thank you for joining today’s show and I hope you all enjoyed the show today. Here are 3 things to do, if you really enjoyed the show today – Subscribe to the podcast and get access to an exclusive episode on “creating effective content” and a FREE ebook with a 5 step plan to do it. Take a few minutes and post a genuine review for the show on iTunes Rate the show on iTunes. It helps in the rankings of the show and helps people find the show on iTunes. If you have any questions or, comments, you can post them in the comment section below and we can discuss. You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher
12 minutes | Feb 11, 2017
DKSP EP:46 – Common Content Curation Mistakes to Avoid for Success in Content Curation
So we are into the 3rd episode on Content Curation and in this episode we are going to discuss about the most common content curation mistakes. You can read the other episodes at the below links – Episode 1 – Tools in CurationEpisode 2 – What is Curation Content Curation is a very simple method. And all that you need to do is follow the basics. The best part about content curation is that the content you are publishing is already proven to be of top quality and all that you need to do is provide a short insight into the context of the article. So you have your action plan laid straight out in front of you and all that you need to do is execute it. I often hear a lot of people saying that content curation doesn’t work. And in almost 90% of these cases, the reason why Content Curation did not work for people, is because they were doing it all wrong. And so in this episode we are going to discuss about the most common Content Curation mistakes to avoid in order to succeed in Content Curation. Most Common Content Curation Mistakes to Avoid Mistakes often happen when you are not aware of how something works. But there are yet other mistakes that happen purely because of carelessness or, the unwillingness to follow a laid out process or, system. So if you are ready to learn how Content Curation works and also have the willingness to follow the system to the “T”, then there is no reason why you would make any of these mistakes that we are going to discuss today. But if you are making any of these mistakes, then it is time that you identify them and make corrections so that your overall content marketing strategy doesn’t get impacted. In this episode we are going to discuss the following: The single biggest mistake that most Curators make and which can prove fatal to your blogHow do you ensure that your curation is different from all the othersWhat is the ideal proportion of Curation Content to Original Content, in a blog? Helpful Resources for Curation Here are some of the resources that can help you in your content curation strategy – Blog Curation BlueprintCuration SuiteFeedlyContent Gems While I recommend Curation Suite for aggregating and curating content, it is not necessary that you use this tool. You can curate content without any of these tools, though that might take slightly more time. Thank You for Joining I wanted to thank you all for joining me on this episode today. I hope you enjoyed this episode and learnt a lot about content curation and the most common content curation mistakes to avoid. If you really liked this episode then don’t forget to do the following: Take a couple of minutes out and write a genuine review for the show on iTunesDo provide us with a rating, because that helps in the rankings of the show on iTunes If you are not on iTunes, then you can listen to the show on Stitcher in Android phones. You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to listen of Google Podcast Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher Click here to listen on TuneinClick here to listen via Player.fm
9 minutes | Jan 28, 2017
DKSP EP:45 – What is Content Curation and the Types of Content Curation
Wondering what is Content Curation and how you could make it a part of your content marketing strategy? There was a lot of feedback that I got about the last episode and some of readers even asked me to do a series on content curation. The most questions were around understanding what is content curation and what are the different types of content curation that you can use as a part of your content marketing strategy. Welcome to episode 46 of the DKSpeaks Podcast. Continuing on from where we left in the last episode where we discussed about the different tools that we use in our curation, in this episode we will discuss in detail about what is content curation and what are the different types of content curation that you can use in your content marketing. What is Content Curation & Types of Content Curation Let me first put it the way Wikipedia explains it – Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users. Two points are relevant in this definition. Process of gathering information Relevant to a particular topic So, content curation is all about aggregating content and that too, about specific topics. Content Curation was a phenomenon that always existed. If you are a fan of art and have visited art galleries, then you would be able to connect with this term. Art galleries curate art forms from different artists and presents them at one place for you. The benefit – You get to see best art forms, hand picked for you, all at one place. And this is the exact same benefit that your readers get, when they read your curated blog posts. People prefer curated posts because they can avoid wasting time on the internet looking for good content. Instead they would be able to find all of it at one place, on your blog. We discuss this and a lot more in this episode of the show. Here are some of the things that we would be discussing in this episode. What is content curation in detail What are the different types of content curation How to make your Content Curation even more effective How to make sure that your content curation stands out in the crowd What form of content curation you would like to choose will entirely depend upon your content marketing strategy. Resources discussed in this Episode Here are some of the resources that we discussed in this episode – Blog Curation Blueprint Curation Suite Blog Curation Blueprint is a course that teaches you everything about Content Curation. It will show you how to curate content without struggling and how to make money with content curation. I will be launching Version 2.0 of Blog Curation Blueprint by mid-April and all subscribers who join in now will get instantly upgraded to Version 2.0 free of cost. So join Blog Curation Blueprint today! Thank You for Joining in So, on a scale of 1-5 (1 being the lowest), where would you rate content curation as compared to other forms of content generation? What part of content curation do you think is the most difficult, if any? Comment below and let me know your thoughts and we can start a discussion around it. Thank you all for joining me on this episode the DKSpeaks Podcast. I hope you enjoyed listening to this episode as much as I enjoyed recording it for you. Don’t forget to subscribe to the show here and get the exclusive episode on content creation ideas. You also get a FREE guide with a 5-step plan in it. You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher
12 minutes | Jan 20, 2017
DKSP EP:44 – The 10 Essential Tools for an Effective Content Curation Strategy
Hello and welcome to episode 44 of the DKSpeaks Podcast. Have you read some of the best weekly roundup on some of the top blogs around the web. Problogger does one for blogging and you will find many other blogs like Social Media Examiner doing the same thing. Have you ever wondered why would a blog as successful as Problogger would curate content. There is a lot of noise on the internet and abundance of information suppressed in all this noise. For an average visitor on the internet, finding information that is relevant is going to be a lot of hard work, considering the amount of noise that he will have to browse through before he reaches the information that he is searching for. If such a visitor comes to your blog and finds a collection of all relevant and best content on your blog, would he be disappointed and click away from your blog. No. He wouldn’t. Rather, he would be happy about the fact that he doesn’t have to dig through the loads of pile to find what he is looking for. Tools for an Effective Content Curation Strategy Content Curation is a nice addition to your content marketing strategy. And if done well, it can not only increase your audience retention but also reduce bounce rate. I am a fan of Content Curation and I simply love its sheer power in holding a reader in his spot. You would have seen my weekly link roundups. This is just one form of content curation. There are various other forms of curation which we will be discussing in the coming weeks. In case you are interested in learning more about content curation and how you could make money with a curated blog, you can check out my course at Blog Curation Blueprint. (PS: Blog Curation Blueprint Version 2.0 is in the works and should be launched shortly. All members would be upgraded to V2.0 by default) Content curation is a win-win for both the content marketer and the reader, because the content marketer gets ready made content and the reader gets a collection of the best content at one place, that way saving him a lot of time he would otherwise have spent trying to find that information. The success of content curation lies in an effective commentary. We will be discussing about these points in the next few episodes. In this episode we will be discussing about the tools for an effective content curation strategy. Here is what we have covered in this episode – How to improve the effectiveness of content curation Why is content curation an effective content marketing strategy The essential tools for an effective content curation strategy Resources mentioned in this episode Here are the resource we mentioned in this episode – Blog Curation Blueprint Feedly Content Gems Rightrelevance Drumup.io Scoop.it Paper.li Workflowy Evernote Onenote CurationSuite Thank you for joining Thank you all for joining me on this episode of the DKSpeaks Podcast. Do subscribe to the podcast to download an exclusive episode on “creating effective content” and a FREE ebook that shows you a 5 step plan to do that. If you liked this episode, please take a few minutes to – post a genuine review for the show on iTunes rate the show on iTunes so that other searching for similar information can find it If you have any questions or, comments, you can comment below and I will respond to them. Do share the show with your social media circles by clicking one of the buttons below. I would love to see you on Facebook, so share this episode on Facebook. You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher
10 minutes | Jan 13, 2017
DKSP EP:43 – How to Research Keywords for Blog Posts Without Getting Frustrated?
How to research Keyword for Blog Posts? Welcome to another episode of the DKSpeaks Podcast. In continuation with what we discussed in the last episode, on long tail keyword research, in this episode we will be discussing “how to research keywords for blog posts”. I was so confused with this entire thing that, whenever I read a blog post on one of the well know blogs, I would often check on the keywords that they could have possibly used for that specific post. While 90% of the time, I ended up with just one conclusion – none of these posts targeted a specific keyword and there was no real keyword research on most of these posts. Most of these posts still ranked on the first page of google for a lot of the keywords related to the topic that the post was on. The one reason I could think of, could be the brand value that these blogs carried. They were authority sites and Google might just have felt that it made sense showing them on the first page of the search results for most keywords on that specific topic. Nevertheless, keyword research has its own advantages and I would always recommend doing thorough keyword research when you plan on writing your blog posts. Let us look at how to research keywords for blog posts. How to Research Keywords for Blog Posts In this episode, I am going to show you a very simple way of researching keywords for blog posts. I would be using researching tools that are free to use. This concept follows a simple principle. We are going to pick up keywords that might not have a lot of search volume. Instead we will pick keywords that have moderate search volumes around 500 or, more per month. With these keywords you will be able to rank on the first page of Google pretty easily. And when you have many such articles targeting keywords that have 500 or, so searches per month, cumulatively you will get a lot of traffic to your blog. Here is what we will be discussing in this episode – How is researching keywords for blog posts different from that of keyword research in PPC campaigns?2 simple approaches on how to research keywords for blog postsThe free tools that I use for the keyword researchHow to find blog post ideas Resources mentioned in this episode Here are the resources that we used in researching keywords, in this episode – KeywordTool.ioGoogle Keyword PlannerLong Tail Pro (Paid Tool) I have used only the first 2 tools in the steps that we saw in this episode. But if you want to cut the hard work and save a lot of time, you can go for the paid tool, Long Tail Pro. Though it is a little costly, it is worth the money. Thank You for Joining I wanted to thank you all for joining me in today’s episode. What do you think about the tips that we spoke about in this episode? If you are using a different keyword research approach, then do tell us about it. If you have any questions, post them below in the comments section and I would be happy to respond to it. I hope you enjoyed today’s episode. If you did, then I would request you to – take a couple of minutes and post a genuine review for the show on iTunesrate the show on iTunes because your ratings will help in the rankings of the show You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher
12 minutes | Jan 6, 2017
DKSP EP:42 – Long Tail Keyword Research Using a Simple Researching Method
How do you do Long tail keyword Research? Keyword Research is one of the most misguided aspects in internet marketing. There are a hundred different methods and theories out there that tells you how to do keyword research. But most guides and theories out there complicate keyword research to such an extent that it is highly unlikely that you wouldn’t get confused with the entire thing. In fact, Keyword research used to be extremely overwhelming for me as well and I would spend hours researching keywords with no real results. I had also spent a lot of money on the latest keyword research tool, all of which would be marketed as the next best thing, but would eventually turn out to be nothing more than crap. Of everything in keyword research, long tail keyword research used to be the most mis-interpreted and consequently the most confusing concept. And if you are to do a long tail keyword research for the next post you are going to write, then you are sure to spend the next few hours trying to figure it out and end up losing all the time that you could otherwise have used on writing your blog post. So how do you do long tail keyword research? In this episode, I am going to show you a simple step by step method that I follow to research long tail keywords so that you don’t spend hours doing something that shouldn’t take more than a few minutes. How to do Long Tail Keyword Research I follow a very simple technique to research long tail keywords. And this technique doesn’t take more than 30 minutes. This might not be a technique that a lot of the experts might be using, but this technique yields results. And since it follows the basic concepts, there is no reason why it would go wrong. In this episode we will be discussing – Why long tail keyword research is important? What are “seed keywords” and where is it used? Why you wouldn’t need expensive software to research your keywords? A few simple techniques to generate proven long tail keywords with high search volume and low competition How does Google’s autocomplete feature help you in your keyword research? Resources mentioned in this episode Here are the resources mentioned in this episode – KeywordTool.io Google Keyword Planner Long Tail Pro While I do not recommend buying any expensive softwares for keyword research, Long Tail Pro is something that you would want to go with, if you want to save some time. The method that I discuss in the episode is a manual process and takes about 30 minutes. But this very same process takes less than 5 minutes on Long Tail Pro. Thank You for Joining So how do you do your long tail keyword research? Did you find the steps that I mentioned in this episode, easier that all the other methods that you have heard off? We would like to hear from you. Please comment below and let us know your thoughts. I hoped you enjoyed this episode. If you really liked it, Do provide us with a rating on iTunes Subscribe to the podcast to stay updated and also to receive an exclusive episode that is not published elsewhere Do share this episode with your friends You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher
15 minutes | Nov 20, 2016
DKSP EP:41 – How to do SEO Yourself for Your Blog in 3 Simple Steps without Overwhelming Yourself
How to do SEO Yourself for your blog? SEO or, search engine optimization is a big thing. Or, so it looks! And videos and articles that talk about link building, Private blog networks, Google penalties etc. make it overwhelming for the average newbie. And we end up paying dollars to SEO experts who promise first page rankings for your websites. But do we really need an SEO expert for your blog? Not really! SEO for your blog is all about following some very simple steps. And most of it is laid down in simple and understandable terms. If you are able to do these, then there is no reason why your blog posts will not rank on the first page of Google. How to do SEO Yourself for Your Blog The objective of search engine optimization is to rank on search engines. In fact, I should put it as “ranking on the first page of Google”, because for a blogger, Google is synonymous with search engines. And that too, if you are not able to grab the first couple of slots on the first page of Google, then the effort is not worth it. And this is where all of it goes wrong. Because people start to tweak their websites and articles with everything that the SEO experts out there says in order to be picked up by the search bots. Search engine optimization is not about tweaking your websites for search engines. Instead, it is about letting the search engines know that you content is reader focused and that your readers are sure to find valuable information about a specific topic in the article. And, this is done by marking out certain points in your article. Following these guidelines is what goes into On-page SEO. In this episode we will be discussing about SEO and how to do SEO yourself for your blog in 3 simple steps. Resources mentioned in this Episode Here are the resources that we spoke about in this episode – Adwords Keyword Planner Keywordtool.io Yoast SEO SEOPressor Cloudflare CDN Hostgator Hosting Bluehost Hosting WP Super Cache PR Buzz Fiverr Domain Hunter Plus The following are some of the posts that we spoke about, with relevant information on backlinks building. Moz Quicksprout Ahrefs Backlinko – a slightly different variation to Broken Link building Here is the video on how to configure Yoast SEO. Thank you for joining What’s your thought about SEO and how do you optimize your blog? We would like to hear from you. I hope you enjoyed today’s episode and I would like to thank you all for joining me today. If you really liked this episode, then here are 3 things you might want to do – Subscribe to the podcast so that you are updated with the latest episodes. You also get access to an exclusive episode on “how to generate engaging content for your blog”. You can also download an exclusive handbook. Provide us with a genuine review for the Podcast and rate us on iTunes. Share it with your friends and social media circles You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher
16 minutes | Nov 12, 2016
DKSP EP:40 – How to Market on Instagram: A Simple Step-by-Step Guide to Instagram Marketing
How to Market on Instagram? I am sure this is one question that anybody who has not seen the potential of Instagram and has never used it for marketing would have. A few others would have tried marketing on Instagram and finally given up because they couldn’t figure out how to market on Instagram. In fact, I too had wondered as to how could you even think of marketing on a platform that is totally unlike any other social media site. A platform with so many limitations like – you can only post images and videos and no text content you cannot post any links in your post descriptions most of the users are selfie takers, who like sharing their photographs with their circles and keep liking and commenting on photographs and most importantly, can only be managed through a mobile phone. Now, that’s so many of them especially if you are a marketer. It took me almost a month to understand how to market on Instagram. And it took me another couple of months to get a very critical question answered – how do you drive traffic to your websites, from your Instagram posts especially when you cannot even post a link in your post descriptions? How to Market on Instagram In this episode we will be looking at every single step involved in marketing on Instagram. In fact we will be looking at every activity possible on Instagram and how to market on Instagram using these activities. Here are some of the things that we will be discussing in this episode – What are the four things that you can do on Instagram? Should you use filters and what are the filters that will generate engagement? How to find content for your posts? What is the right time and frequency to post? What tools to use to automate your Instagram account? In some of the future episodes we will also be discussing strategies that will generate traffic to your websites, from Instagram. Resources mentioned in the Episode All social media strategy has to have automation as a key ingredient. Else you will end up spending a lot of time managing your social media accounts. We spoke about some tools that could automate Instagram management and some other tools that could help you with creating content for Instagram. If you want to know more about all the Instagram Marketing tools, you can check out Episode 36. Here are the resources that we spoke about in this episode – Instagress – Instagram Automation Tool Stencil – Image designing tool Canva – Image designing tool Buffer – Instagram Posting tool Hooper – Instagram Posting tool Grum – Instagram Posting tool Thank You for Joining I would like to thank you all for joining me in today’s episode and I hope you all liked it. If you liked it, please take a few minutes to rate the show on iTunes and also write a genuine review for the show. Your ratings help in the rankings of the show and will help others find the show on iTunes. Don’t forget to subscribe to the show. I have a special guide on “how to find content for your next blog post” and an exclusive episode for everyone who subscribes to the show. You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher
12 minutes | Nov 4, 2016
DKSP EP:39 – Push Notifications for WordPress and Why it is a Better Alternative to Email Marketing?
If you are wondering as to what push notifications for WordPress is, then you have not been reading some of the top blogs in the industry. Because it is unlikely that you would have missed that notification on the top-middle of the blog as soon as you browse over to the blog. And these days, pretty much every blogger, rather I should say, website is implementing this. If you are still wondering as to what this is, then let me show something from a blog that I visit and read very frequently. That was Yaro Starak’s Entrepreneurs Journey. Do you see that small popup on top of the website, that is unobtrusive yet attention grabbing? That is an example of push notifications. You will see this being used by pretty much every blogger today. So what are these and why are business owners using these push notifications? In order for us to understand this, we will need to look at what happens after somebody clicks on that “YES” button you see in that popup. Here is an image of a sample notification. Just so that I brush up your memory, you would also have seen these notifications from Facebook, popping up at the bottom left corner of your computer. This is even if you do not have Facebook open on your computer. Now, that would have given you a fair idea of what these push notifications do and why is Facebook and a lot of the bloggers using them on their sites. Push Notifications for WordPress and Email Marketing These push notifications are a good way to stay in touch with your readers and blog visitors. In fact you can send all kind of information to your subscribers as a notification. And because of their unobtrusive nature and the fact that it cannot go unnoticed, it is a perfect replacement for Email Marketing for obvious reasons. In this episode of the DKSPeaks Podcast we will be looking at push notifications for WordPress and an in depth analysis of their benefits. Here are some of the things that we will be discussing in this episode – How does Push Notifications work? What are the advantages and disadvantages of Push Notifications? What are its advantages over Email marketing and is it going to replace email marketing? Is this the death of Email marketing? What are the best push notification services? Resources Mentioned in this Episode We spoke about some of the best push notification service providers and their pricing structures in this episode. The below are these service providers – Push Crew Push Engage Let Reach Almost all of these services come with Free trials and you can take them for a trial before deciding on the one that is right for you. Thank You for Joining I hope you liked this week’s episode and want to thank you all for joining me. If you liked this episode you can help me build the buzz around this show by – Taking a couple of minutes out and posting a genuine review for the show on iTunes Rating us on iTunes as that would help in the rankings for the show. Don’t forget to subscribe to the show to download an exclusive guide on “How to find Content ideas for your next blog post” and an exclusive episode of the show that is not available elsewhere. You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher
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