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The DIY Small Business Podcast

53 Episodes

17 minutes | 7 days ago
#52 Business Dreams for 2021 & the Embodied Business Community is open
Hey dreamers, happy new year! This is a short and sweet solo episodes with some updates on business dreams for 2021. I shared:  - That I broke my leg and will be in a cast for 4-6 months - What this means for my business, what I am hoping to learn and how it's changed the way I think about priorities and sustainability - An invitation for all of us to celebrate the ground work that is already done before we rush into new year's resolutions - Thoughts on making the most of this season by resting and dreaming intentionally - An invitation to join the Embodied Business Community here: https://yarrowdigital.com/diy-business-school/ Enjoy
23 minutes | 2 months ago
#51 Shifting the ways in which we engage with numbers in our businesses
Hey friends, I am coming your way with a little solo episode about shifting the way we relate to numbers in our businesses. This time of the year is usually so much about planning - income goals for next year, reflections on this year, thinking about where we're at and if it's "good enough". For some of us this is right, but I wanted to share some reflections around how we might shift our relationship to numbers and goals in a way that feels good. Amongst other things I talked about:  Lowering the bar way down for the sake of our wellbeing A trick I use when I think I don't get "enough" likes The questions I ask myself to come to clarity with my financial numbers How I track my time Some thoughts around "valuable investments" in my business  Enjoy
55 minutes | 2 months ago
#50 Joyful business pivoting with Gina Wisotzky
Hey everyone, we got to episode 50, woo! Thank you so much for all your support and cheering on. I really fucking love this project and I could not be happier to share my interview with the wonderful Gina Wisotzky to mark the occasion. Listening back just now my heart is so full - there was so much inspiration, acceptance and truth in what Gina shared. Here is some of what we talked about:  - Navigating the pandemic with grit and clarity  - Being present with ourselves in our businesses and really listening to - what is needed - Boldly changing directions when the time is right  - Making space for intuition in our decision making processes - DIY media and walking away from social media  I'm so happy to know Gina and to know I am not alone in working all these strange, difficult and exciting things out.  Gina Wisotzky is a tarot reader, teacher, writer and the creator of Incandescent Tarot. With four years' experience reading professionally and almost twenty practicing and studying the cards, she believes in tarot's power as a transformative tool anyone can use. When not reading tarot, writing, or doing intuitive work, you can find her gardening, cooking over-elaborate meals, and wrangling her menagerie of animal companions in Durham, North Carolina. http://incandescenttarot.com https://incandescenttarot.substack.com/ Here is more info about the Embodied Business Community I mentioned: https://yarrowdigital.com/diy-business-school/
28 minutes | 3 months ago
#49 Reflections on three years on Patreon
Hey everyone, I am about to celebrate three years of growing a Patreon and wanted to share an episode with some reflections on: How what I am offering has changed over the years What has worked and not worked for me What I would do if I was starting out now How I feel about pricing courses and building community I hope this is helpful! I also mentioned the waitlist for the Embodied Business Community: https://yarrowdigital.com/diy-business-school/ which will open again in January. I would love to hear from you if you have wishes or questions for more solo episodes. Thank you for listening (and leaving a review, that would be great!). Love, Yarrow
27 minutes | 3 months ago
#48 Exploring voluntary simplicity in life & business
Hey friends, I am sharing this solo episode on both my podcasts - Daydreaming Wolves and the DIY Small Business podcast because it feels relevant to both projects. I came across the expression voluntary simplicity this week and it's been intensely on my ever since. While I never resonated with "voluntary poverty" there is so much freedom and pleasure in keeping things simple.  So in this episode I am exploring how I am valuing simplicity in my life - in the home I bought, the ways in which I allow my business to stagnate, in how I try to get better at letting things be what they are and be led by my values rather than dominant narratives. I am asking what it can look life to be right sized in the space we take up, to find our own kind of success and am also giving a little update on smartphone free life, in case you're interested.  Let me know what you think!
12 minutes | 3 months ago
#47 There is no quick fix or blue print (solo episode)
Hey friends, it's been a little while, sorry about that! Today I recorded a solo episode on the idea that there isn't a quick fix or blue print that we just have to discover. I feel truly that it's really human to hope for someone or something to come save us and our businesses this year, but I'm also certain that it's much more beautiful and hopeful to do the hard work of developing creative resilience and embodied solidarity. If you are curious about what this could look like, please give my episode a listen and let me know what you think
15 minutes | 5 months ago
#46 Some business updates & the Embodied Business Community is open!
Hey everyone, I'm coming to you with a little solo episode today - some updates on my business plans (book writing, letting go of my smartphone and running Patreon programs!) as well as an invitation to join the Embodied Business Community. I am sharing what you can expect, why I love it so much, what a year of membership costs and why I am offering a live round in September.  Here is more info about the Embodied Business Community: https://yarrowdigital.com/diy-business-school/ This is the Dream writing program I mentioned: https://www.yarrowmagdalena.com/dream-program/ Sign up for my newsletter & the zine I mentioned here: https://yarrowdigital.com/free-workshops/ Thank you for listening
21 minutes | 5 months ago
#45 Thoughts on writing a book for your business
Hey everyone, as requested I am sharing an episode on writing a book for your business. I just published my first book Rituals - simple & radical practices for enchantment in times of crisis and wanted to share exactly how I wrote the book, what I hired out, what software and publishing platform I use, what I do to market the book and what I will do differently next time.  If you'd like to check the book out you can see it here: https://www.yarrowmagdalena.com/book I also mentioned that the Embodied Business Community is currently open for enrolment, you can learn more and join us here: https://yarrowdigital.com/diy-business-school/ As always thank you so much for listening - do let me know if you have questions or requests for more solo episodes.  Love, Yarrow
19 minutes | 6 months ago
#44 Low energy ways to maintain your business while being chronically ill
Hey sweethearts, I reached out on instagram today to see what questions I might cover on the podcast and I really, really loved this one. I know many of us are struggling with limitations around health and energy generally and especially this year, so it's been great to think about the stuff that is actually helpful.  I've put together eight tips and I really hope there is something in there that is useful to you! I also mentioned my free summer workshop series: https://yarrowdigital.com/free-workshops/ And the Embodied Business Community: https://yarrowdigital.com/diy-business-school/ Enjoy!
18 minutes | 6 months ago
#43 Building resilience in our businesses and expanding what we offer
Hey loved listeners, I'm back in the podcasting groove and will be answering some of your questions in solo episodes over the summer. If you have one please email me at hello@yarrowdigital.com!  In this episode I am talking about what it means to build resilience in our businesses, about sharing honestly what things feel like and what kind of support we need to make it though. Here are the journaling prompts I mentioned:  What can resilience look like for you right now? What services, skills and products can you offer online? What do the people you serve need right now? How has that changed? How are other people in your industry adapting? How do you want to trade with people? What are your core values in business? What kind of goals would feel good? I hope this is helpful for you!  I also mentioned my first book called Rituals: https://www.yarrowmagdalena.com/book/ and you can still sign up for the free summer workshop series here: https://yarrowdigital.com/free-workshops/ Thank you so much for listening!  Love, Yarrow
49 minutes | 7 months ago
#42 Breaking free from productivity culture with Kate Litterer
Hey everyone, I am back from my little break and excited to bring you more conversations about small business magic in times of crisis. In this episode I talked to the wonderful Kate Litterer about breaking free from productivity culture, which felt both liberating and fun. If you're feeling feelings about good-enoughness, setting your own pace and being a human in business I hope you'll get lots out of this too! Here is some of what we talked about:  - Living with chronic pain & finding softness around limitations - Untangling our sense of self from productivity and work - Harmful expectations and scarcity in academia  - Valuing invisible labour - Our journey with pricing & accessibility  - Drawing healthy boundaries around our work Kate Litterer is a productivity researcher and coach who guides her clients to reimagine productivity and achieve personal success on their own terms. She specializes in intentionality, habit formation, mindfulness, and slow living...in other words, slowductivity. Kate runs the blog "The Tending Year" and writes a twice-a-month newsletter called "The Tending Letter," both of which aim to make productivity and personal development more accessible and applicable. She is also a queer history buff, and is currently completing her doctoral degree in Rhetoric, focusing on the rhetorical contributions of lesbian author and musician Lisa Ben. www.thetendingyear.com https://www.instagram.com/thetendingyear/ You can sign up for my free summer workshop series here: https://yarrowdigital.com/free-workshops/
35 minutes | 9 months ago
#40 Building community in times of crisis with Eli Trier
Hey everyone, happy Monday! I hope you're doing okay and that you're also feeling a bit of a return of energy and creativity with spring. I'm really glad to bring you this interview with Eli Trier (who was also a guest in episode 21!) - speaking to her made me feel more optimistic and hopeful and I hope you'll feel the same after listening. If you're interested in community building then Eli really is your person! Here is what we talked about:  - How our lives have changed and how we're working with anxiety in business - Connecting with people online in kind, transparent and authentic ways - What it means to build a people focussed business - Running online community projects and why love is greater than numbers Eli Trier lives in the wonderful city of Copenhagen, Denmark and is a community builder for Quiet Revolutionaries. She helps introverts with big dreams to get connected and build thriving, engaged communities around their businesses, so that they can make a massive impact, find their dream clients, and make their corner of the world a better place. A long-time business owner, Eli knows first-hand the power of human connection to build a business, and her unique approach got her featured in The FT Guide to Business Networking. She specialises in creating powerful, strategic online community projects and loves every minute of her work (even the boring bits). When she's not working you can find her curled up with a book, painting, or hanging out with her husband Lars. elitriercommunities.com @elitriercommunities  Here is the free workshop coming up on Wednesday that I mentioned: https://yarrowdigital.com/free-workshops/ And here are my web design packages: https://yarrowdigital.com/webdesign/ As always thank you so much for listening!
16 minutes | 9 months ago
#39 Our Bodies as Anti Capitalist Business Mentors
Hey everyone, how are you holding up? I am riding the waves and trying to be as creative and adaptable as I can be at this time. In this solo episode I am sharing a bit about what that looks like for me, about what is changing and what is not changing and what is helping me right now.  I am also reading from my new zine Our Bodies as Anti Capitalist Business Mentors, for which you can sign up for free here: https://yarrowdigital.com/free-workshops/ - it talks about shame, having needs and using our bodies as wise guidance systems through the pandemic and beyond.  As promised I'll be running another free workshop on taking your business online on May 13th, which will be particularly helpful for people who had local practices and want some guidance and tools around taking things online. You can sign up under the same link above.  Finally you're still welcome to join the Embodied Business Community - I have extended the enrolment period and am offering a new $24/month payment plan. More info is here: https://yarrowdigital.com/diy-business-school/ Thank you so much for listening!  Sending love, Yarrow
48 minutes | 10 months ago
#38 Leaning into regenerative purpose with Wendy May
Hey friends, I am sending sleepy love from my bed to yours, alongside a conversation with Wendy May, which felt hopeful and gentle to listen back to just now. I really love how Wendy has managed to articulate her hope for change and big shifts without spiritually bypassing the real pin we're in right now (we recorded this a bit over a month ago, so the world was still feeling a bit different, but still!). Here is some of what we talked about:  - What it means to find regenerative purpose - Navigating the uncertainty of transition - Unlearning patterns of competition and embracing a death process - Finding meaning beyond branding  - Working with the Enneagram  Wendy May is a purpose guide, conscious-business coach, Enneagram teacher and human-experience designer. She started on her purpose path in 2015 after leaving a 15-year career in corporate leadership and organizational consulting. Wendy is the founder of a purpose-business that uses biodegradable glitter as a vehicle for ecological education. She recently published her first book, introducing a new paradigm of purpose work: Regenerative Purpose: The Dynamic Nature of the Way We Choose Work. Through her writing, speaking, private coaching, and group retreats, Wendy supports others in soul purpose alignment so that we can create a world of work that works for everyone. You can find her online at kaistara.com And here is more info about the Embodied Business Community that I mentioned in the intro: https://yarrowdigital.com/diy-business-school/
11 minutes | 10 months ago
#38 You can now join the Embodied Business Community for $24/month + FAQs
Hey friends, sending some sparkles from my heart to yours. This episode is me answering a few questions about the Embodied Business Community and announcing that it's now available for $24/month to reflect the times we're in. I know spending money is scary right now and I also know that lots of people have amazing ideas and would love to work from home, so this felt like the right choice. Have a listen and let me know if you have any more questions! Here is the sign up for the new workbook called our bodies as anti capitalist business mentors that I mentioned: https://yarrowdigital.com/free-workshops/
14 minutes | 10 months ago
#37 Where to begin when you are starting out
Hey friends, thank you so much for connecting with me in these strange times, it feels nice to receive your questions and record episodes in response. Not a substitute for human contact, but a comfort nonetheless!  A question I received three whole times this week is where to begin when you are starting out, so I wanted to share some tips. I also want to say that I don't think you are required to "use" this downtime to optimise your self/life/work in any way. I spent a lot of time napping, eating and having little cries and then sometimes I have moments where forward movement and action feels better. It's all good!  Anyway, tune in if you'd like to explore ways of mapping out your needs, talents and passions to come up with your first products or services.  Sending love, Yarrow P.S: Embodied Business Community opens 24 spots on Tuesday, you can learn more and get on the waitlist here: https://yarrowdigital.com/diy-business-school/
41 minutes | 10 months ago
#36 Building value led businesses and solid financial foundations with Kate Strathmann
Hey everyone, I know things are really hard and uncertain for many of us right now and I wanted to say that I am not podcasting because it's business as usual, but because I am really committed to staying in dialogue and providing things that I hope are useful to you at this time. Today I am sending a really cool conversation with Kate Strathmann of Wanderwell Consulting your way - we talked about so many things that I believe are really important when it comes to building resilient businesses grounded in our politics and values. Here are some of the topics we touched on:  Creating a solid financial foundation for small businesses Being okay with not being employable Being led by our values and meeting business partners with empathy Building resilient local networks An expert in translating big, creative, passionate ideas into sustainable reality, Kate honed fierce negotiation skills over years living in India; learned the true meaning of the buzzword “sustainable” while organic farming in Minnesota; and has developed an intuitive, flexible approach to her work with over twenty years of yoga study practice. She now lends her breadth of experience to shepherding ideas from napkin sketches to robust balance sheets and emboldening owners to exceed their own expectations while challenging the status quo. As the founder and director of Wanderwell, Kate leads a team in providing a unique combination of grounded financial practices and human-centered strategy and business design to a motley crew of visionary, creative small businesses. Known for combining irreverence and humor with jedi-like listening skills, Kate lends these skills to organizational development, community-minded strategy, and thinking and writing on new economies, anti-capitalist business practices, and reminding us all to find more ease in our businesses. wanderwellconsulting.com ---- This is also an invitation to join me for a free workshops on resilience in business and ways to take your offerings online at this time. I'll share some useful tools and resources that might help you take your practice online and work with the uncertainty we're in a little better and there will be plenty of time for connection and questions too. You can sign up here: https://yarrowdigital.com/free-workshops/ Finally, the Embodied Business Community is opening 24 spots next week and you can get on the waitlist here: https://yarrowdigital.com/diy-business-school/
22 minutes | a year ago
#35 The good, the bad & the magical: celebrating five years in business + my biggest lessons
I am celebrating five years in business today! ⁠ "I trust myself to make this work" is still my favorite business affirmation and I am excited for the next five years. ⁠ ⁠ Working for myself has given me a lot of freedom, room for creativity, community, rest, inspiration and joy. Obviously it's also given me a lot of headaches and challenges, but at the end of the day I have never regretted it. ⁠ ⁠ I've recorded an episode sharing my biggest lessons - ⁠I talked about unlearning competition, having good boundaries, rethinking success, making time to work ON your business and listening to your body as a wise mentor. Enjoy! ⁠ ⁠ Thanks for supporting my work, being here, listening and sharing and for making all this possible. ⁠ ⁠ Love you,⁠ ⁠ Yarrow
18 minutes | a year ago
#34 A mini introduction to SEO
Hey everyone, I taught a workshop on SEO in the DIY Business Community last week and thought I would share a little introduction here too! Listen to hear more about what SEO actually is, how you can find the right keywords to target, how to optimise your site and most importantly why quality content and real connections are more important than anything else! You can learn more about my work at YarrowDigital.com
19 minutes | a year ago
#33 Practical tips for finding your first or next five clients
Hey everyone, how is February feeling in your business so far? Time is flying by so fast! I'm sending you a solo episode with some practical tips and tools for finding your first or next five clients. I know there can be a lot of uncertainty in working for yourself and I think it's really soothing and important to have an action plan in place for when you're not sure about where you're next client or customer is gonna come from. Enjoy and let me know if you have any questions at all! You can learn more about my work here: https://yarrowdigital.com/ and if you're interested in working together you can book a free feeler call here: https://hello.dubsado.com:443/public/appointment-scheduler/5d87650bebd42163a8b343ee/schedule
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