57 minutes | Jun 23, 2015

Social Gets Serious: Customer Experience Management Tools

The buzz: Seriously. Social media is the real deal. How? It can help achieve and surpass your customer support goals. Who says? Key findings from a 1000-company research study. Reality? More service interactions are taking place over social channels. Best results: Integrate social media activity with customer engagement strategies. Ready? The experts speak: Brent Leary, CRM Essentials: “We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better” (J. Bezos). Joe Hughes, EY: “In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing” (T. Roosevelt). Reza Soudagar, SAP: “If you defer investing your time and energy until you see that you need to, chances are it will already be too late” (C. Christensen). Join us for Social Gets Serious: Customer Experience Management Tools.
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