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Digital Politics with Karen Jagoda

10 Episodes

19 minutes | Aug 26, 2015
Staying Ahead of the News Cycle
Josh Ginsberg, CEO, ZignalLabs @JoshGinsberg Using data from social media, television and other traditional media to identify important indicators of voter sentiment and how journalists are using this kind of data analysis.
22 minutes | Aug 19, 2015
Voter Management Systems Break Down Data Silos
Andrew Tavani, Vice President National Sales, Aristotle.com  @AndrewTavani Crowd-funding campaigns, capturing email addresses, need for opt-in permission to use mobile numbers, and encouraging integration of voter data to improve targeting, field operations and media buys.
21 minutes | Aug 12, 2015
Micro-Targeting Television Watching Voters
Brent McGoldrick, CEO, Deep Root Analytics  deeprootanalytics.com  @BrentMcGoldrick  @DeepRootX Using set-top box data and advanced media analytics to make tv ad buys more efficient for political campaigns, attribution modeling, and the value of testing video ads online.
21 minutes | Aug 5, 2015
The Talk About Trump
Lara Brown, Director, Political Management Program GSPM at GWU  gspm.gwu.edu@GSPMgwu The 2nd Public Echoes of Rhetoric in America (PEORIA) report reveals the impact Donald Trump has had on the social conversations about the presidential race and a reminder that political campaigns have always been about entertainment.
20 minutes | Aug 5, 2015
GIS Data is the Central Nervous System of the Planet
Bernie Szukalski, Chief Technology Advocate and Product Strategist, Esri.com @bernszukalski Using geography to gain understanding of all problems, emergence of hi-res 3-D drone data, value of exploring with smart maps, and growth of mobile apps that are using GIS.
22 minutes | Jul 29, 2015
Role of Local Newspaper in Media Diet of Voters
Nicco Mele, Senior Vice President and Deputy Publisher, Los Angeles Times  lattices.com @nicco Newspaper readers vote, print version and digital platform of newspapers compete for voter attention in diverse media universe, value of online ads for persuasion and reflections on how campaigns have changed since his days working as the webmaster of the Howard Dean 2004 presidential campaign.
21 minutes | Jul 22, 2015
Taking a Picture of Virtual Crowds and What Social Network Graphs Reveal
Marc Smith, Co-Founder and Director, Social Media Research Foundation  smrfoundation.org  @Marc_Smith NodeXL open-source tool creates network graphs that reveal meaningful connections, top influencers ranked by betweenness centrality, and other insights from social network theory applied to social media data.
21 minutes | Jul 15, 2015
Message Testing and Sentiment Monitoring
Kyle Cassano, Partner, Advocacy.Marketing  @LobbyingOnline Need to test messages to challenge assumptions, building on-line coalitions, cross digital media targeting and role of polls and social media data.
20 minutes | Jul 15, 2015
Women Candidates and 2015 Kentucky Governor's Race
Dale Emmons, Emmons & Company, PoliticsKentucky.com All candidates need to juggle demands to run effective campaigns and particular challenges for women, impact of Super PAC money on state races and money attracts campaign expertise.
21 minutes | Jul 8, 2015
Trends to Watch in 2016 Campaigns
Colin Delany, Founder, ePolitics.com  @epolitics People powered politics, use of mobile, need to integrate campaign data silos, and rise of addressable communication devices.
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