46 minutes | Jul 12, 2020

Zaid Alsulaibi (CEO of Christian Paul Watches & Founder of AM Group)

On this episode of Digital Mountaineers, host George Mackenzie speaks with Zaid Alsulaibi CEO of Christian Paul Watches & Founder of AM Group.About the guest: Zaid Alsulaibi is the CEO of Christian Paul Watches, renowned Australian watch brand that can be found in over 300+ stores on the globe, and Founder of AM Group, an up and coming brand development consultancy agency.About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.Time stamps:1:30 - Introduction3:12 - Tactics for clients during post-pandemic world12:15 - Working with clients on projects during 202016:00 - Taking advantage of reduced competition in the market18:15 - Opportunities to adapt19:10 - Starting Christan Paul, launching with Instagram Influences22:45 - Early days of Instagram Influencer marketing23:30 - Discussing dropshipping hacks24:30 - You either have time or money26:55 - Influencer marketing in 202031:30 - Working with Microinfluencers & Macro Influencers33:00 - Tammy Hembrow36:45 - Importance of Authenticity39:10 - Business ProcessWhat is Digital Mountaineers?Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.Follow Uplers on Social:FACEBOOK: https://www.facebook.com/weareuplersTWITTER: https://twitter.com/weareuplersLINKEDIN: https://www.linkedin.com/company/weareuplers/INSTAGRAM: https://www.instagram.com/weareuplers/https://uplers.com/
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