48 minutes | Jun 21, 2020

Taryn Williams (CEO & Founder of theright.fit & WINK models)

DOWNLOAD the Show Notes: https://bit.ly/3e7xabTOn this episode of Digital Mountaineers, host George Mackenzie speaks with Taryn Williams CEO & Founder of theright.fit. and WINK models.About the guest: Taryn has proven herself as one of Australia’s most prolific entrepreneurs in the tech startup and media industry. As well as being a digital influencer, Taryn works with a number of global brands as an ambassador, appears extensively in the media and is a speaker of choice for leading industry conferences.About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.Time stamps:1:28 - COVID-19 check in3:05 - What is theright.fit?5:28 - Becoming your own competitor, cannibalising your own business8:02 - Launching a 2-sided marketplace11:20 - Challenges in balancing supply and demand in a 2-sided marketplace16:00 - Importance of community building19:27 - How to create content for your audience to build trust22:00 - User experience on theright.fit23:30 - Broader industry changes in influencer campaigns25:50 - Tips on how to best work with influencers29:17 - How theright.fit differentiates in the market33:25 - Challenges with Tik Tok in 2020 for digital marketers37:09 - Advice for brands looking to create more influencer content40:02 - Advice for those looking to start a 2-sided marketplace43:00 - Taryn’s thoughts on where the gig economy is heading45:45 - What’s next for theright.fit?What is Digital Mountaineers?Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.Follow Uplers on Social:FACEBOOK: https://www.facebook.com/weareuplersTWITTER: https://twitter.com/weareuplersLINKEDIN: https://www.linkedin.com/company/weareuplers/INSTAGRAM: https://www.instagram.com/weareuplers/https://uplers.com/
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