49 minutes | Jun 21, 2020

Moby Siddique (CEO & Co-Founder of RedPandas Digital)

On this episode of Digital Mountaineers, host George Mackenzie speaks with Moby Siddique CEO & Co-founder of Red Pandas, a Sydney-based digital marketing agency.About the guest: Moby Siddique is an Australian Inbound Marketing Professional, Digital Marketing Strategist, Speaker & Podcaster with over 10 years experience in the industry.About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Airtasker, Little Caesars, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.1:25 - COVID-19 Check in3:27 - About Red Pandas.4:29 - Discussion around customer value journey and contextual marketing9:27 - 3 pieces of video content all businesses need13:15 - Marketing videos vs sales videos15:15 - How to translate face to face sales into a video18:20 - Produced content vs low cost content21:40 - Content repurposing framework25:05 - Tik Tok discussion30:33 - Tik Tok demographic changes and advice for Tik Tok32:53 - How to pre-program trends on Tik Tok35:57 - Hubspot discussion39:00 - Working with Hubspot40:38 - Discussions on automation44:45 - Tips starting an agencyWhat is Digital Mountaineers?Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.Follow Uplers on Social:FACEBOOK: https://www.facebook.com/weareuplersTWITTER: https://twitter.com/weareuplersLINKEDIN: https://www.linkedin.com/company/weareuplers/INSTAGRAM: https://www.instagram.com/weareuplers/https://uplers.com/
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