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Digital Media Growth Podcast

21 Episodes

40 minutes | Feb 28, 2020
The Potential of News Apps and the Power of UX with Greg Emerson
Greg Emerson is a mobile product specialist with deep experience in the digital publishing industry, having previously lead product teams at Huffpost, The Wall Street Journal and Newsday. This is a great interview for anybody interested in strategy, UX, product design and the potential of mobile. You can tell he really speaks from deep experience and expertise. 
33 minutes | Feb 7, 2020
Reporting on the Fashion and Beauty Industry through the Lens of Technology with Jill Manoff from Glossy Media
Jill Manoff is the Editor in Chief at Glossy. Glossy is a B2B publication that covers the evolution of the fashion, beauty and wellness industry through the lens of digital technology. In this episode we cover Jill's role at Glossy, how she makes editorial decisions, creating content for an expert audience, honest advertising, hiring the right talent and many more topics. This is a really interesting interview for anybody interested in B2B publishing, the fashion industry, and the role of Editor-in-Chief.
32 minutes | Jan 31, 2020
Redefining Engagement and Reframing the Value of Attention after the Click Bubble Bursts with Mario Vasilescu
Mario Vasilescu is the CEO of Rewordly Inc - the Audience Engagement Engine. He's on a mission to bring integrity back to the internet by making it easier for publishers to focus on quality over quantity by creating tools that reframe the incentives of the "attention economy". Mario is a very interesting thinker. We go into his concept of the "click bubble" and how the online attention economy was warped around false and shallow incentives that damaged readers and publishers alike. We also go deep into the topic of engagement. Mario has a clear and insightful conception of what engagement actually is and how it can be accurately measured and improved.
18 minutes | Jan 10, 2020
Managing a Sports News Site with Lester Wiltfong from Windy City Gridiron
Lester Wiltfong is the Editor in Chief and writer at Windy City Gridiron, a news site that focuses on Chicago Bears news, rumors, analysis, stats and scores from the fan perspective. He manages a team of 10 writers and coordinates their content strategy across social media, video and their podcast. If you've ever wondered what the job of Editor in Chief is like, or you've ever thought about launching your own sports site - don't miss this episode!
39 minutes | Dec 16, 2019
Running 65 different Media Brands Smoothly with Kyle Shay and Stacey Bradshaw from Annex Media
Annex media is a Canadian digital publishing brand comprising over 65 different individual publications serving various industries throughout the country. We had a great conversation with Director of Digital Media Kyle Shay and project manager Stacey Bradshaw about how they run things smoothly across so many different brands. As you can imagine this is a challenge with a team of only 10, but they have some impressive processes in place that get the job done. We also talked a lot about their advertising strategies, how they generate revenue, webinars and email newsletter products. Enjoy!
18 minutes | Dec 8, 2019
Running the World's Most Successful Drumming Magazine with David Frangioni
David Frangioni is the publisher at Modern Drummer. David has had a long career as a musician, producer, entrepreneur and author. In this episode he shares insight into his work at Modern Drummer, his career and his interesting life story.
28 minutes | Nov 16, 2019
Growing an innovative media company for LGBTQ women with Ebone Bell
Ebone Bell is the founder and editor-in-chief of Tagg Magazine.Tagg is an innovative, LGBTQ women-focused magazine, website and podcast serving communities across the country. In this episode we discuss growing a media brand for an underserved audience, connecting with advertisers and sponsors by adding value, expanding from one city to a national level, newsletter strategies and much more!
31 minutes | Nov 8, 2019
All about Newspack with Steve Beatty
Steve Beatty is the "communications guy" at Newspack. Newspack is a next-gen opensource publishing and revenue generation platform for WordPress publishers. We go through the ins and outs of Newspack in this interview, and get some great stories, insights, and perspectives from Steve on the digital publishing business in general.
29 minutes | Nov 1, 2019
Building a publishing machine and serving a niche technical audience with Bill Doerrfeld
Bill Doerrfeld is a tech journalist and Editor-in-Chief at Nordic APIs. Nordic APIs disseminate high impact thought leadership on the API economy - creating blog posts, eBooks, webinars, and conferences to serve their expert audience. We had a great conversation that will be interesting to anyone building a tech publishing brand.
25 minutes | Oct 25, 2019
Blockchain Publishing and Tech Journalism to Events and Elearning with Sven Wagenknecht
Sven Wagenknecht is the Editor-in-chief of BTC-ECHO, a German digital publication covering cryptocurrencies and blockchain technology. Check out this episode to learn about how they grew a brand new publication into an impressive business and their exciting plans for the future.
53 minutes | Oct 12, 2019
Growing a New Media Brand and Cultivating Diverse Revenue Streams with Juliana Koranteng
In this episode Juliana Koranteng goes into how and why she set up Mediatainment Finance, how the brand has evolved over the years, her thought process as an entrepreneurial publisher and many more topics. This is a great episode packed with great stories and insights.
35 minutes | Oct 4, 2019
Carmen Guillen - Honesty and Transparency to Build Trust with your Audience
Carmen Guillen is the Editor in Chief at Unfold magazine, a publication for professional communicators. In this episode we get deep into how to connect with readers, staying human in your communication, and ethical marketing. We also get into new tech trends, the "slow" movement and many other topics.
31 minutes | Sep 23, 2019
Publisher Profile: Margarita Khartanovich From Binary District
Margarita is a Business and Tech Writer and PhD Candidate in Journalism at the University of Tampere. Her current role is Editor in Chief at Binary District Journal, where she is on a mission to spotlight the brains behind the innovations and keep her audience up to date on cutting edge tech.
39 minutes | Sep 14, 2019
Entrepreneurship in Publishing with Jeremy Caplan
What does publishing need to survive and thrive?According to Jeremy Caplan - more innovation and entrepreneurial journalism!Jeremy is a pioneer in the emerging academic field of media innovation and in this episode he lays out how publishers can become more innovative and the most important emerging trends to capitalize on.We discuss: Why publishing needs more innovation The Entrepreneurial Journalism Framework: Product, Community and Sustainability How to truly understand your audience Revenue and monetization strategies working right now How to leverage the power of email The potential of private messaging Key emerging trends Jeremy's top resources for entrepreneurial publishers I hope you enjoy the showCheck out the full write up on the episode here
39 minutes | Sep 6, 2019
Making Publishing Pay With Mary Walter-Brown
Mary helps publishers to implement the best revenue strategies and grow their membership programs.In this show we go over: The crucial difference between subscription and membership How to tell if you're ready to launch a membership program How audience development is crucial for growing loyalty and how to do it right Using data to grow your email list How modal windows are a smart choice for publishers Converting subscribers to members The key psychological factors that make membership a success Using welcome sequences to tell your brand story Are paywalls right for you? How to increase retention and reduce churn Measuring success in membership How startups can bake in membership from the beginning We cover a lot more besides, enjoy this great episode!Check out this in depth write up based on the interview!
24 minutes | Aug 23, 2019
Solving The Membership Puzzle With Emily Goligoski
Traditional revenue models for publishers have been in severe decline for over a decade. Many publishers are struggling to find a path toward financial sustainability. What can they do?Emily Goligoski has some answers. She's one of the leading experts on membership programs, audience research, and user experience for newsrooms. In this episode we go over: Her research and key findings Subscribers vs members Transparency, uniqueness, mission and other key factors in success How to understand your audience on a deep level Being "real" with your readers Why multiple revenue streams are crucial and how to cultivate them The publisher membership funnel (expose, attract, engage, deepen, convert) Key lessons from other member-driven organisations How to create the cultural shifts necessary in your organisation to win at membership Learn more about Emily hereFor an in depth write up based on this interview check out this pieceCheck out the Membership Puzzle Project for amazing content on related topics
28 minutes | Aug 16, 2019
Social Media For Digital Publishers with Apryl Pilolli
Apryl Pilloli is someone we should all listen to when it comes to social media strategy for news publishers. In this episode I picked her brains about everything social, and she gave some awesome perspectives. We discussed: Are social platforms the enemy? The best ways for publishers to leverage social media to communicate better with readers How to use social to drive membership and subscriptions How native ads can work very well for the right brands The main mistakes publishers make on social The most important metrics to keep an eye on when it comes to social What the future holds for social media strategy Apryl's most improtant advice for publishers Check out the full write up here!
25 minutes | Aug 9, 2019
How To Build Thriving Communities Around Your Content with Andrew Losowsky
Andrew Losowsky is an award winning writer, editor and storyteller. After a long and successful career in journalism he became the head of the Coral Project at Vox Media - an open source project that seeks to help publishers build better communities around their journalism. We discuss the history of comments sections, where they lost their way, and the whys and hows of building positive communities around your publishing brand. Enjoy!
21 minutes | Aug 2, 2019
How Arran Rice Grew Simple Flying To 1.5M Unique Visitors a Month
Arran Rice is a British Entrepreneur and CEO of Simple Flying. We discuss his background, how and why he started Simple Flying - and how he's achieved such impressive growth a year down the road. This episode will be interesting for niche publishers interested in growth, and anybody thinking about starting their own news or info site. I hope you enjoy the show.
14 minutes | Jul 26, 2019
Lean Innovation in Publishing with Becky Pallack
In this episode I talk with Becky Pallack.Becky is the product manager for the Arizona Daily Star. After learning about the lean innovation framework from the local start-up community, Becky taught herself everything she could about the methodology. She took it back to her newsroom and now she uses it to guide the development of new and successful products to serve the local community.Enjoy the show. 
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