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Digital Marketing Radio
2 minutes | Jan 20, 2022
Quick message - Digital Marketing Radio on-hold for a while!
Hey there, David here - I just wanted to record a quick message to say that I’m taking a short break from recording episodes of Digital Marketing Radio.I want to focus on 2 other things at the moment...Firstly, Casting Cred, my podcast production agency for B2B brands is expanding a little - I’m now also offering YouTube video series’ and business books as part of my B2B content marketing services - if you want to check out something that I’ve recently produced for a client, have a look at SEOin2022.com - and if you’ve got any questions about maybe doing something similar for your own brand, feel free to email me at david [at] castingcred.com.And secondly, I’m at the early stages of producing a course on Podcast Presentation skills - and I’m doing a little bit of research on what prospective podcast hosts and guests would like me to include in the course - so if you’d like to be a better podcast host or guest, would you mind helping me out by completing a quick survey?Just go to PodcastPresentationSkills.com to fill out your thoughts on questions like - What podcast presentation skills do you admire and why?- What podcast presentation failings turn you off and why?- What podcast presentation skills do you want to acquire yourself?If you’ve got some thoughts to share on that, if you could possibly fill in that quick survey at PodcastPresentationSkills.com, that would be much appreciated!In the meantime, I’m going to be getting my head down and focusing on my clients and my Podcast Presentation skills course - and I’ll get back to Digital Marketing Radio as soon as I can!Aloha!
45 minutes | Dec 16, 2021
How do SEO and PR work together? With Dayana Mayfield
The chances are that you’re either great at SEO or PR - they seem like very different modern marketing disciplines - one technical, one creative. However, to be as effective as possible, they need to work together. Digital PR can be a wonderful way of driving authority - AKA links - to your site.That’s what I’m going to be discussing on episode 270 of Digital Marketing Radio - with a specialist Copywriter and Digital PR Strategist who helps SaaS companies rank in Google search, and convert that traffic into free trial sign-ups and demo requests.Her clients include Drift, TravelPerk, and StoryChief, and her work has been featured in Forbes, Entrepreneur, and Business Insider. Welcome to DMR - Dayana Mayfield.
33 minutes | Dec 14, 2021
What is the role of community in B2B marketing? With Joel Harrison from B2Bmarketing.net
The world of social media has exploded over the past 15 years. Consumers now have the ability to share their experiences about any kind of purchase imaginable.But what about B2B? We’re constantly told that B2B marketing is very different from B2C - and that building a community in the world of B2B is a lot tougher.But is that really the case? And what is the role of community in B2B marketing today?Joining me to discuss that in episode 269 of Digital Marketing Radio is a man who’s been wholly focused on the world of B2B marketing for the past 17 years. He’s the Editor-in-chief of B2B Marketing - welcome to DMR, Joel Harrison.
30 minutes | Nov 3, 2021
PODCAST ADVERTISING: Should your brand be advertising on podcasts?
I’ve dabbled in podcast advertising, but there are many brands out there who are spending significant sums on introducing their product or service to ever-increasing podcast audiences.So what works best when it comes to advertising on podcasts is this something that your business should be considering?Joining me to discuss that is a lady who’s sold over 50,000 podcast ads in the past year. She has an extensive background in radio advertising - and she’s a current, influential voice in the podcast advertising space - welcome to DMR, the Founder of True Native Media - Heather Osgood.
35 minutes | Oct 22, 2021
What is automation in Google Ads and how does automation impact your paid search strategy? With Anu Adegbola
I remember using AdWords back in 2005. Paying pennies for all the traffic I desired. And all I had to do was select a target keyword phrase, write a simple ad, and click publish.But the sad thing is, 16 years later, thousands of marketers are still treating Google Ads in exactly the same way.So what is best practice in Google Ads in 2021? How do you use scripts to automate your Google Ads? And how does this impact ad copy and the way it’s created?Joining me to discuss that is a lady who’s spoken at SMX, The Marketing Meetup and HeroConf. She’s host of the PPCChat Roundup podcast and Freelance PPC Specialist at MindSwan - welcome to DMR, Anu Adegbola.
53 minutes | Oct 13, 2021
Podcast Interviewing Skills - with Andrew Warner from Mixergy
Content is at the heart of modern marketing mastership - and it’s very hard to continuously create great content without the help of others.And if you’re able to persuade some of the leaders in your industry that it’s worthwhile granting you some of their time, you’d better make sure that you make the most of it - you’d better make sure that you know how to interview.That’s what we’re going to be learning on episode 266 of Digital Marketing Radio - with a man who created the entire category of entrepreneur interview podcasts.Since 2008 he’s interviewed 2144 founders of key technology startups. He’s the Founder of Mixergy and the author of the soon-to-be published “Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone” - welcome to DMR, Andrew Warner.
42 minutes | Oct 6, 2021
Is your email marketing strategy a bit of an afterthought? | Jenna Tiffany
Is your email marketing strategy a bit of an afterthought? Perhaps you don’t consider email to be a serious marketing channel, and whatever you send is reactive and not planned as part of an integrated marketing strategy.In this, episode 265 of Digital Marketing Radio we’re looking at how email marketing can be a significant part of the modern marketing mix in 2022 and beyond.Joining me to discuss that is a lady who’s a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience.She’s author of a new book called Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing - and she’s Founder & Strategy Director at Let'sTalk Strategy - welcome to DMR - Jenna Tiffany.
54 minutes | Sep 29, 2021
AUDIENCE RESEARCH: How to learn more about your audience and apply that information to get better marketing results – with Rand Fishkin
How much do you truly know about your audience and which message you should be providing specifically for them?On episode 264 of Digital Marketing Radio we’re looking at how to learn more about your ideal audience and how to use that information to deliver much more effective marketing.Joining me to discuss that is a man who’ll spill big tech’s dark secrets if you bribe him with enough great pasta or great cocktails.He’s dedicated his professional life to helping people do better marketing through his writing, speaking and startups - and he’s currently co-founder and CEO of audience research startup SparkToro. Welcome to DMR - Rand Fishkin.
36 minutes | Sep 22, 2021
Out of Home Advertising: Why traditional and digital media marketing opportunities are converging - and how to take advantage - with Sam Mallikarjunan
Have you written off traditional media? Perhaps you’ve been focusing in on online traffic, not really considering that offline could be just as valuable.Joining me to discuss that on episode 263 of Digital Marketing Radio is a man who taught Advanced Digital Marketing, Innovation Management, and Strategic Economics at Harvard University.He’s the former Head of Growth at HubSpot Labs and the current CEO & Co-Founder of OneScreen - a pandemic-produced startup set on overhauling the archaic out-of-home advertising industry. Welcome to DMR - Sam Mallikarjunan.
34 minutes | Sep 15, 2021
Podcast strategy: Where does a podcast fit into your content marketing mix? - with Jonny Ross
Are you thinking of starting a podcast?If so, what are your reasons for doing so?There are well over 2 million podcasts now, but what is the commercial value of starting and publishing a regular podcast? And where does a podcast fit into your overall content marketing mix?Those are just 2 of the questions that I’ll be asking my guest on Digital Marketing Radio episode 262.He’s a digital marketing strategist with a strong background in SEO, web design and training and he heads-up Fleek Marketing - and of course, he has his own podcast - the Jonny Ross Audio Experience - welcome to DMR - Jonny Ross.
33 minutes | Sep 8, 2021
How agencies can increase client performance, decrease churn, and stabilize their revenue - with Shaun Clark
Do you run or might you be planning on running a marketing agency?If so, you’ve probably experienced, or you’re going to experience clients coming and going, and revenue going up and down.In this, episode 261 of Digital Marketing Radio we’re going to be looking at why clients leave, why revenue isn’t as stable as you’d like, and how to fix it.Joining me to discuss that is the co-founder of a marketing platform specifically designed to help agencies thrive. He’s the CEO of HighLevel - welcome to DMR - Shaun Clark.
47 minutes | Sep 1, 2021
How to be an exceptional virtual presenter - with Oli Gardner from Be the Keynote
How many times over the past 17 months have you turned up to yet another Zoom meeting, only to hear a cacophony of nonsense and a presenter struggling to share their slides?So you say to yourself... “If that were me, I’d be so much better.”The week after, it’s your turn - so you start your presentation fully on-form - and completely muted.Virtual presentation skills are now more important than ever - and that’s exactly what I’m going to be discussing with my guest on Digital Marketing Radio episode 260.He’s the Co-Founder of Unbounce - the landing page platform utilised by over 15,000 brands. And nowadays you can find him at Be the Keynote - helping you to become a better and more confident presenter, whether it’s on a big stage, a tiny stage or a virtual stage. Welcome to DMR - Oli Gardner.
34 minutes | Aug 25, 2021
5 tips on how to use content marketing neuroscience to grab your audience's attention [with Ahava Leibtag]
We all know that content marketing is an essential part of today's marketing mix - but there are so many different forms of content - how does everything fit together? And how do you truly capture the attention of your audience in the current era of content overload?Those are just 2 of the questions that I’m going to be asking to my guest on Digital Marketing Radio episode 259.She’s a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of experience in content, and is founder of Aha Media - a copywriting, content strategy and content marketing consultancy based just outside Washington DC in the US - welcome to DMR, Ahava Leibtag.
44 minutes | Aug 17, 2021
How to spice up your live streams and turn your continuous content into a show! [with Dre de Vera]
When I started Digital Marketing Radio in 2014 there were 150,000 podcasts. Now, there are over 2 million of them. YouTube’s seen the same exponential growth - there are around 40 million YouTube channels in 2021.What does that mean to you as a content creator? You can’t be average any more! You need to work on your audio quality, your video quality and your production value. Your competition in 2021 is anything that competes for your audience’s attention. Your competition is Netflix. And if your content quality is bad, people aren’t going to stick around.In this, episode 258 of Digital Marketing Radio we’re going to be looking at how to create a top quality, highly engaging show on YouTube, helping you to drive engagement and retain your audience.Joining me to discuss that is a man with over 15 years of experience in search engine optimization - he's currently the Search Marketing Global Lead at Workday and founder and Host of the SEO Video Show on YouTube - welcome to DMR - Dre de Vera.
36 minutes | Aug 11, 2021
How to use emotional targeting strategies to enhance your website conversion rate [with Talia Wolf]
Have you been testing and tweaking your landing pages in a continuous yet barren attempt to improve your website conversion rates?Maybe it’s time to stop changing button colours - and to start truly understanding who your visitors are, and what they want.My guest on Digital Marketing Radio episode 257 is a lady who’s taught conversion optimization on hundreds of stages including Google, MozCon and SearchLove.She and her team provide conversion optimization services for high-growth companies using customer-centric methods, emotional targeting strategies and data-driven analysis.Welcome to DMR - the Founder of GetUplift - Talia Wolf.
29 minutes | Aug 4, 2021
3 Tips to Improve Your Copywriting [with Eden Bidani]
Have you ever had to write web copy and caught yourself sounding like a used car salesman?Maybe you haven’t had that much experience at writing for your own website and you want to make sure that your content’s compelling.Joining me to share 3 Tips to Improve Your Copywriting on Episode 256 of Digital Marketing Radio is a lady who earned her sales and marketing stripes working in direct sales for 5 years.Nowadays, she uses her retention-focused acquisition strategies with conversion copywriting to help SaaS, e-commerce, and tech businesses drive crazy-good growth at every customer touchpoint.Welcome to DMR - Eden Bidani.
39 minutes | Jul 28, 2021
The Essential Skills You Need To Become an Effective Digital Marketing Leader - Kevin Indig
I remember back in 2008 when I started working full-time in a digital marketing role.It was a techie role that liaised with techies - it wasn’t real marketing - it was playing online. At least that’s what many traditional marketers thought at the time.Fast forward 13 years and in many arenas, digital has overtaken traditional.And that’s meant that the size of digital marketing teams has grown exponentially... Which in turn draws our attention to digital marketing leadership - what are the skills you need to be an effective digital marketing leader?That’s precisely what I’m going to be discussing with my guest on Digital Marketing Radio episode 255.He’s a former VP of SEO and Content at G2 - and a current Director of SEO at Shopify - welcome to DMR - Kevin Indig.
36 minutes | Jul 21, 2021
What is Product-Led SEO and Why Does it Matter? With Eli Schwartz
SEO’s changed a lot over the years. And no - it’s not dead yet. It’s not going to die. It’s still very important for your business.In fact, in this, episode 254 of Digital Marketing Radio I’m speaking with a man who believes that nothing can take your business to the next level like search engine optimization.Why do I know that? It’s on the back cover of his brand new book - Product-Led SEO: The ‘Why’ behind building your organic growth strategy.He’s a former Director of Growth at Survey Monkey and current Growth Adviser and SEO Strategic Consultant at the likes of Tinder, Coinbase and Mixpanel - welcome to DMR - Eli Schwartz.
52 minutes | Jul 14, 2021
How to Build an Engaged Community - with Joe Glover from The Marketing Meetup
Have you ever wondered what it takes to build a highly engaged community?To build a group of like-minded souls who are passionate about similar things and who trust you to hold everything together.Today, on episode 253 of Digital Marketing Radio I’m joined by a man who’s done just that.5 years ago he founded a really, really nice place for the marketers of the world to come together to listen, learn, meet, and share knowledge - and that place now has a community of over 24,00 members.Welcome to DMR, the Founder of The Marketing Meetup - Joe Glover.
36 minutes | Jul 9, 2021
Marketing Automation for Ecommerce - with Rory J Knighton from Runäway Collective
How efficient and effective is your e-commerce marketing automation?Are you delivering email at all the right moments? And how effective is your messaging?Those are just 3 of the questions that I’m going to be asking my guest on Digital Marketing radio episode 252. He’s the Founder of Runäway Collective - a marketing subscription service, focused on marketing automation and film production, helping small and medium sized businesses play with the biggest and best, without the cost. Welcome to DMR - Rory J Knighton.
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