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DA is Domain Authority, it's the metric invented by Moz to give an idea of the value of a website across the internet. Nowadays, it's being used well beyond it's purpose through as brands use it to value a link from content creators over the value of the community they have created. However, this is a situation we are stuck in for the time being. So, what are the ways to improve your DA on your website? Well, I've spent a long time doing research into this very topic as it's something I'm asked a lot... so here is my quick cheeky byte rundown of how to improve your domain authority. Do you have a question you want to ask? Send it over to tom@dmpunk.co.uk

Knowing and understanding Google algorithm updates is really important because most of the advice that is our there at the moment is RUBBISH! In this cheeky byte.... Understand what an algorithm update is. How often they occur How best to deal with them And how you should completely ignore them with a better focus! Thank you so much to Emma Reed for sending that question in. Do you have a question you want to ask? Send it over to tom@dmpunk.co.uk

How do I grow my Instagram without cheating? This is a question that I get asked a hell of a lot and I've given my two pence here, however, I know some people who are much smarter at Instagram than me, so I promise you that I will get them on the show to give their 5 minutes run-down. Thanks so much to Sarah-Jayne Jones for this question, so many people are going to want to know the answer. Do you have a question you want to ask? Send it over to tom@dmpunk.co.uk

Hi, I'm back and we are all changed here at the Digital Marketing Punkcast. I'm introducing SERIES 2 of the punkcast called Cheeky Bytes. Get answers to all the questions you've had about digital marketing through our quick fire cheeky bite sized podcast episodes. I'll be answering the questions you give me OR that I get asked all the time in under 10 minute episoded. Got a question you are dying to ask... Send them over to tom@dmpunk.co.uk

As I joke with our guest this week, Google Ads is not a sexy subject. It's all numbers and statistics. It's dull, dull, dull. You have have noticed then that I've not really ever covered it for the Punkcast. Fact is however, it's many businesses secret weapon. A well-built targeted Google Ads campaign can be powerful. It forms much of the business of my agency! Many are scare of Google Ads because it can be quite complicated and perhaps they have been burnt before as it's so easy to fall down a trap of spending lots of money and not bringing in any return. I have Mark Flavin from Cliq Media on the podcast this week who works with SO many client on their Google Ads he's become quite a master on the subject. Unsure about Google Ads? Don't be any longer. Mark is here to save the day and also he makes Google Ads sexy! Check out Mark's agency Cliq Media.

Have you ever noticed that most social media posts from businesses are boring as hell!? Sure they might have an large audience but that doesn't mean they are engaged. That's why your messages should be engaging, it put your business front of mind and also increases the ability of that content, with your brand, being shared!. On this episode of the punkcast, I talk to the awesome Adam Hunt, who leads a troupe of comedians and writers into creating the best messages for businesses. Generate more engagement, more traffic, more leads and sales from simply being funny! How do they do it? You should check out the podcast to find out! Find out more about Adam and White Label Comedy Don't forget if you want to contact me, email me at punkcast@dmpunk.co.uk

James Mulvany joins me on the podcast this time to talk about podcasting. I've loved podcasting for a very long time. In fact, I've loved audio as a medium since I first heard the audio drama of "The Hitchhikers Guide to the Galaxy", which recently celebrated it's 42nd anniversary. Podcasting as grown and waned in popularity since it's early days. Now, it's the hottest thing so I invited James Mulvany on the show to talk about it. James in a entrepreneur through and through building numerous businesses in his time, more recently the very impressive Podcast.co podcast hosting platform and now matchmaker.fm a platform which allows podcast hosts to find podcast guests and vice versa. I speak to James about; Why podcasting medium has become so much more popular recently. The inception of the podcast.co platform The idea behind and the building of the matchmaker.fm platform Advice he'd give to any aspiring podcasters out there. How he went about marketing podcast.co and matchmaker.fm. If you are look to get into podcasting, this is an episode not to be missed! If you have any questions or queries; don't forget to reach out to me; punkcast@dmpunk.co.uk

We are now living in some unprecedented times, but now might be no better time than to try and learn new things. That's why I've started Lockdown Learning episodes. This episode is all about SEO. I've sourced some of the best basic SEO resources out there on the internet and put them all in one place. So if you are looking to learn something new during these times of lockdown then go ahead and start learning SEO, there is no better time than now to start feeding your website with some great long term organic traffic. I've put all my resources in a kind of order... go check them out here... https://dmpunk.co.uk/lockdownlearning-top-6-resources-to-learn-the-basics-of-seo/ If you have started learning then reach out and tell me how you are doing!

I've recently been working with many bloggers over the past few weeks. All of which have the same fundamental problem. Their livelihoods are dominated and influenced by DA (Domain Authority). Bloggers everyday will miss out on paid opportunities for work because of what I class a lack of understanding and laziness on behalf of the PR agencies and brands. Find out more about my campaign on this episode. Or read my blog all about it. If you are a blogger and are affected by this then please do spread the word and use #BloggersAgainstDA. If we want to make a change to this. It will have to be from ground up, and that starts with you.

It's National Apprenticeship Week. and to celebrate I brought onto the podcast my actual apprentice, Mia Mather. Mia joined Ina4 as a Digital Marketing Apprentice nearly 12 months ago and she came on the show to discuss; How she fell into becoming an apprentice How she was pressured into a university route Advice she would give to prospective apprentices Advice she would give to companies looking to take on an apprentice.

Neil Simpson joins me on the Punkcast this week to talk about how we should be building relationships with our customer through marketing. If you thought marketing was difficult and sometimes it is, but most likely this is because you are broadcasting the wrong message or a message that no one care about. I've personally have waited such a long time to have Neil Simpson on the show and I know you will not be disappointed! This is an absolute must listen! Don't forget, you can contact the Punkcast through send me and email... punkcast@dmpunk.co.uk.

We are continuing our series of interviews from Business Expo Wigan event. This time I am talking to the wonderful Sue France from the DW Stadium, Wigan, she came on to the podcast to talk about Fubhub networking events in Wigan The womens-only networking event in Wigan which has been designed by a business networker for business networkers. Go and check out their website and attend the next Fubhub networking event.

It's been a busy, busy week. Lots happening at my day job agency Ina4 as we've gone through a large re-branding project of which I am now very, very happy with. On top of this we attended the fantastic Business Expo Wigan organised by the brilliant Launch Events. I had the opportunity to interview the organisers, Nichola Howard and Jo Leigh as we talked about what they are doing and what they have offered Wigan!

This episode we are going to focus on one of the most important aspect of any kind of digital campaign. Good old-fashioned PR. I think sometimes we can get all a little carried away with the technical nitty gritty of digital marketing and it's shiny tools. It's important to remember that when it comes to exposure, Digital PR is one of the biggest tools in your toolkit. Let's not forget that when it comes to website visability with SEO, links are really important and it's not about the quantity of link (yes, ignore those spam emails) it's about the quality of links and PR is one of the best ways to achieve those links. I spoke this episode with a PR expert in Claire Gamble from Unhooked Communications who provides PR services to a range of local and national clients. We discuss how businesses can uncover and utilise PR opportunities that perhaps they weren't even aware of and some of the tactics involved in harnessing them. If you want to find out more from Claire, You should go and check her out on her socials... Twitter LinkedIN

I had the honour again of being invited down to 2019's 2nd BlogOn Event, BlogOn Toys. I had the fantastic opportunity of speaking to some amazing bloggers who spoke about their experiences of blogging and the event. If you would like to find out more about BlogOn events you can check it out on their website. If you want to get in contact with the podcast you can email us; punkcast@dmpunk.co.uk

Quick Note from the Presenter: I'm so, so sorry it's been such a long time since I gave you an episode of the Punkcast, however, I should now be back on the wagon (Is that a suitable way of using that term?). This episode I talk with the amazing Roger Edwards, who joined me and we talked about Marketing. I feel it's really important sometimes to take a little step back and look at the bigger picture and sometimes as marketers and business owners we can get a little bogged down in tools, techniques and software, all that nitty gritty stuff, so to take a step back and look at the marketing in general is a really important. Plus, if you are new to marketing your business, product or service then this is a perfect introduction to a way of thinking for you going forward, rather than going feet first into it and walking down the wrong path. Roger has been in the world of marketing for a long, long time and that wealth of knowledge shines through when you talk to him. So take a listen at how he "frames" marketing in such an easy to understand and accessible way. You won't regret it! If you wan to contact the show you can... Email me: punkcast@dmpunk.co.uk

The annual Google I/O event is sometimes compared to Glastonbury for pale skinned, SEO nerds such as myself. The three day event host a range of different announcements and seminars for marketing professionals and developers alike. Most notably for everyone else, it's the time of year that Google announce their new addition to their phone family. In this show, we will be ignoring all that stuff as Google I/O is always a great time to look into the minds of Google to try and foresee what they are thinking for the future of our digital world. As much as you might not like it, they pretty much run that world. I'm joined this episode by Mark Williams-Cook, Director at Norwich based digital agency, Candour and organiser of the fantastic meetup, SearchNorwich. We breakdown the key takeaways from Google I/O 2019 keynote speech, which always highlights the main headline announcements. We discuss... Google's plunge into bring podcasting results to Search AR coming to Search Results. The developments of Duplex on the Web. and much more. Discover more about Mark, over on his LinkedIN page, upon which he always shares a daily "Unsolicited SEO Tip" which are always valuable. Don't forget to subscribe to the podcast and if you really like us give us a 5 Star Review over our on iTunes page. You can always get in touch with the podcast by emailing... punkcast@digitalmarketingpunk.co.uk

Have you ever wondered about creating a podcast of your own? Podcasting is really huge at the moment as it's taken a massive resurgence in popularity. Now is the time, more than ever, to start thinking about creating a podcast for your brand or business. Do you know what, it's also really fun to do. I had the pleasure of speaking at the BlogOn Conference in Manchester where I was asked to talk about creating an awesome podcast. So, I recorded it (rather poorly) and I thought I'd share it with you. I'm really very sorry about the audio quality of the recording however, it's was the best that I could achieve at the time. If you want to find out more about the BlogOn Conference then go and check them out

On this episode, I am live from the BlogOn Conference 2019. I was very kindly asked to come and speak about podcasting at the event which is full of brilliant bloggers and content creators. I was also privileged enough to get the opportunity to speak to a small selection of these people, where we talked about blogging and their experiences at BlogOn event. If you are a blogger or content creator then BlogOn is the place to be and I'm sure this episode will inspire an aspiring bloggers to start writing. To find out more about BlogOn you can go to their website. This episode was very kindly made possible thanks to Blue Microphones, you should check out their range of amazing podcasting microphones. Next episode I will be bringing you the very talk that I made at the BlogOn conference all about "Creating an Amazing Podcast" Don't forget to subscribe to the podcast on your podcast app of choice.

On-Demand video consumption is at an all time high, we watch more YouTube and Twitch than ever before. Advertising on these platforms, I believe is a little secret treasure trove of valuable traffic. Some small business owners are put off by the idea of advertising on YouTube because they don't understand the platform, the costs or the requirements. That's why this week I've invited YouTube advertising expert Fionn Patrick. We discuss YouTube adverts in details and talk about the accessibility of YouTube ads. Can small businesses use YouTube adverts? Is it expensive? Do I need a big video production budget? All your questions about YouTube adverts on this episode of The Digital Marketing Punkcast.