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Turn Advertising Into Business Growth With Charles Kirkland

30 Episodes

4 minutes | Jan 14, 2021
When Will Marketing Get Respect In The B2B World?
Is 2021 the year marketers finally get the respect they deserve? For all to long Sales and been the golden child and marketing is the red headed step child.  Now that is chaining and marketing is getting a spot at the table and the c suite is finally seeing the impact that marketing has. Great marketing makes sales easy. Start your day with The MBA, just click the link below and subscribe. We send every Monday, Wednesday and Friday. https://mediabuyerassociation.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
7 minutes | Jan 14, 2021
Why Google Will No Longer Be The Dominant Search Engine
Google might have a huge edge over other search engines. The roll out of IOS 14 is putting privacy front and center. People are now looking at privacy in a whole new light.  Online Marketing Education Courses For People Of All Skill Levels And Backgrounds. Get the latest media buying news and updates at https://mediabuyerassociation.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
5 minutes | Jan 14, 2021
Why Social Media Ads Aren't Working In 2021?
If 2020 taught us anything it is that change is happening faster and faster. The average consumer has gotten a lot smarter. Now they can smell ads from a 1 mile away. The same ad format that worked last year is failing this year. In order to make social media work you need to adjust your marketing strategy to stop sounding like a used car salesman. Start sounding like news and become the trusted adviser your prospects are looking for. Make sure you sign up for the MBA newsletter to get daily market updates. https://mediabuyerassociation.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
4 minutes | Oct 28, 2019
5 Steps to fix low converting pages
We all have landing and sales pages we poured our heart and soul into that have failed to convert as expected. We have tweaked, edited, and refined them until they are the world's best landing and sales pages -- or at least we think so. This is something that will happen to everybody at some point in your digital marketing career. So how do we troubleshoot these low converting pages? Before you start taking an ax to the sales page like a crazy lumberjack, here are a few things to check to determine what needs to be done and if anything needs to be done. Learn more about Charles at https://trinitymarketingagency.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
7 minutes | Oct 27, 2019
5 Steps To Higher Converting Facebook & Google Ads
When it comes to making sales online it takes work. It's not as easy as throwing up some ads on Google and Facebook and hoping for the best. You have to understand these factors at a minimum about your buyer: What is the pain point? What do they need to believe to buy? What else have they tried that failed? Why are you any different? What is their awareness level? Once you can answer these questions, you’re ready to start creating ads. But here is where things go totally haywire for most people. Creating ad copy and compelling images comes from knowing your buyer and being able to create a compelling argument on why they should say YES to you. This is where the art of advertising comes in. You are not the only person selling to them in your market. If your ads and images aren’t creative, you end up looking and sounding like everybody else and that's the kiss of death. Prospects will tune you out like a static-filled AM station in the middle of the night. If you want us to help run your ad campaigns click below to read the details. https://trinitymarketingagency.com/product/facebook-ad-testing-package-3-ads/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
5 minutes | Aug 27, 2019
Apple is about to change the email marketing game overnight.
Get ready for the biggest change in email marketing in your lifetime. --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
4 minutes | May 19, 2019
The death of the free strategy session.
One of the most common things we see going wrong with service and technology businesses is the offer of the free 30 minute strategy session. This worked wonders when people weren’t exposed to it as often as they are now. But let’s face it you’re trying to get 30 minutes of the most precious commodity any business owner has. In fact it’s the one thing nobody has enough of, they definitely don’t want to share it with a Stranger for 30 minute sales pitch. In today’s podcast I’m going to share a simple and easy solution to generating all the strategy session you could ever want by not giving away a strategy sessions on the front of your offers. Yes I know this will be controversial and there’s always going to be someone who argues that what they’ve got works great. Great more power to you, but from being in the trenches every day working with multiple clients I have my finger on the pulse of what’s working --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
3 minutes | May 18, 2019
Focus on the psychology of selling not the technology of selling.
This will probably be a very controversial podcast. A lot of my friends have technology companies and I am certainly not hating on them. But every day we see prospective clients come to us and they are using the latest technology and can tell you everything about it and yet their sales are struggling. The fastest way to grow a business is focusing on the psychology of selling. --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
3 minutes | Apr 22, 2019
Big Data And AI Are Here In The World Of PPC
Welcome to the world of big data and AI. Google, Bing and Facebook are taking over bidding to find you the best leads. --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
4 minutes | Apr 12, 2019
The B2B ad network that nobody looks at.
When it comes to B2B this might be the best ad network to use. But nobody talks about it. "Learn How To Systematically And Predictably Turn Paid Advertising Into Business Growth!" Create your free account. https://mediabuyerassociation.com/mba-access/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
5 minutes | Oct 3, 2018
Why Most Marketers Have It Wrong
What I’m about to say isn’t going to help win friends and influence people, but it has to be said. I’ve lost count of how many conversations I’ve had where prospective clients spend most of the time bragging about what software they are using as if software alone is going to give them some magic power to dominate a market. Let's be 100% transparent; software and technology can help to some extent. But it's more about the messages than the way your landing page looks. It's not your fault. Everywhere you look all you see is ads promising near magical results and all you have to do is sign up for their software. Your message is far more important than the software behind it. Here are some ways we can stay connected. Join the 7 Day Pay Per Click Boot Camp https://mediabuyerassociation.com/7-day-ppc-bootcamp/ Get a list of 29 Traffic Sources https://mediabuyerassociation.com/ultimate-list-129-traffic-sources-v2/ Download the Social Media AD Worksheet https://go.mediabuyerassociation.com/v215382299 Did you sign up for the weekly Marketing SMS Traffic Tips sent to your phone? http://mediabuyerassociation.com/sms-congratulations/ Friend and follow me on Facebook https://www.facebook.com/onlineinternetmarketing Follow me on Twitter https://twitter.com/charleskirkland Subscribe to “Media Buyer" podcast https://mediabuyerassociation.com/podcast/ Subscribe to the YouTube channel https://www.youtube.com/channel/UCFo2Ia9Q17F2jdB70CNdiMA --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
22 minutes | Sep 29, 2018
Alex Berman & Charles Kirkland Talk Growth With Email
Alex Berman shares his best tips and tricks to using cold email to create massive growth fast. Follow Alex on Youtube https://www.youtube.com/channel/UCAr7M4Pz-c1WCpIz3YAJQeQ Visit his site https://x27marketing.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
6 minutes | Sep 29, 2018
Which CRM Is Better
With so many free and paid CRM's on the market today which one is right for you? --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
7 minutes | Sep 29, 2018
Why Digital Marketers Are Failing
To get more insider tips and strategies make sure you sign up for the “ROI Accelerator” newsletter. https://mediabuyerassociation.com/free-media-buyer-membershipv2/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
8 minutes | Sep 29, 2018
Why Your FaceBook Account Got Banned
To get more insider tips and strategies make sure you sign up for the “ROI Accelerator” newsletter. https://mediabuyerassociation.com/free-media-buyer-membershipv2/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
4 minutes | Sep 29, 2018
Multiple Touchpoints Marketing
To get more insider tips and strategies make sure you sign up for the “ROI Accelerator” newsletter. https://mediabuyerassociation.com/free-media-buyer-membershipv2/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
5 minutes | Sep 29, 2018
Do Twitter Ads Work
To get more insider tips and strategies make sure you sign up for the “ROI Accelerator” newsletter. https://mediabuyerassociation.com/free-media-buyer-membershipv2/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
4 minutes | Sep 29, 2018
Are Linkedin Ads Right For You
To get more insider tips and strategies make sure you sign up for the “ROI Accelerator” newsletter. https://mediabuyerassociation.com/free-media-buyer-membershipv2/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
4 minutes | Sep 29, 2018
The Fastest Way To 2x Your Conversions
To get more insider tips and strategies make sure you sign up for the “ROI Accelerator” newsletter. https://mediabuyerassociation.com/free-media-buyer-membershipv2/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
26 minutes | Sep 29, 2018
Native Ad Buzz
Reverse engineer your competitors success to virtually guarantee your campaigns succeed. https://www.nativeadbuzz.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message
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