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Do you want to know how to get your customers to engage in and share the content you’re putting out there? Want to learn how to communicate more effectively and add value with amazing content that really speaks to your target audience? Today, companies of any size can build their own audience and monetize that audience however they want to by creating valuable, consistent content. But, first you need to know what the audience’s needs are and how to fill those needs. Take a few minutes from your day and listen to this week's Digital Strategy Insights Podcast, brought to you by All Inclusive Marketing. Host John Levine speaks with Joe Pulizzi, founder of Content Marketing Institute, the leading content marketing education and training organization. Winner of the 2014 John Caldwell Lifetime Achievement Award and successful author, Pulizzi is an expert in creating effective content marketing strategies and teaching enterprise marketers the ins and outs so they succeed. Listen as Pulizzi explains how content has always been king, even in the ever-changing world of digital marketing. This has always been a constant and understanding the importance of great content will help boost your content marketing efforts and grow your audience. Consistent Relevant and Compelling Content Instead of constantly talking about your products and services, you should strive to create valuable, informative content that your audience wants to read. Your customers will pay more attention if you give them what they want, rather than just pushing ads on them. It’s the idea that a business will more and more resemble a media company, with regular content being published. Pulizzi says there have been major changes in the last decade regarding how companies communicate with their audiences. There’s less ad pushing now and more giving the readers information they can use, information that can help them make educated decisions on whatever industry they’re researching. Grabbing and Keeping the Customer’s Attention Great content marketing is also about more than just writing articles about your business’ niche. You have to have a clear point of view, an obvious opinion on where you stand. This way, you can provide information that is not only relevant, but persuasive. First, you need to know what your customers want. Then provide amazing, accurate and helpful info that addresses their needs. When you’re delivering a message that is authentic, your audience will gro

Do you want to find a way to keep on top of attribution tracking? Are you looking to increase your knowledge around consumer behaviour, and how to convert more shoppers to your website? Then this week's podcast is for you. Here is the Digital Strategy Insights Podcast, hosted by Jon Levine and brought to you by All Inclusive Marketing. This week's guest is All Inclusive Marketing's Search Engine Marketing Manager Kevin Webster. An industry veteran with over 12 years’ experience in the field, Webster began his career in the affiliate marketing space as an affiliate publisher back in 2002 and has racked up the experience points ever since. Following this, he moved into paid search management for business to business, not for profit and retail. As the industry changes with the increase of consumers using mobile devices, it is now more important than ever to have a strong hold on your attribution tracking, and this episode will help to tackle the hard questions. Keeping On Top of Things As more shoppers are buying online, and using mobile devices even more so, the world of attribution tracking is changing and it's time to keep up. As the news leaks of Google being set to introduce a 'buy now' button to its shopping experience, questions arise of how this will affect your business. There are ways in which you can keep on top of the click path for purchases, using analytics tools such as Google analytics, although they struggle to account for the whole shopping cycle. In order to keep on top of your marketing it is important to track the click path, so you can get a clear picture of your customers’ behaviour. It’s All About the Experience As the shopping experience improves the consumer it is becoming increasingly difficult for businesses to market themselves effectively and keep on top of attribution tracking. Discovering which area of your marketing is the most effective is half the battle in increasing revenue stream and creating a better experience for your customers. With news of a Google 'buy now' button being leaked Levine and Webster discuss: ● Why do you, as a business, need to rethink attribution tracking practices? ● Is Google analytics the best tool to use and why? ● Are there other analytics tools out there to have the same shortcomings as Google? ● Is attribution becoming simpler or more complicated as time goes on? ● Is the proposed 'buy now' button from Google going to provide a solution or another set of problem

Are you looking to expand your employment horizons in the digital marketing space? Are you searching for your next venture but aren't sure where to look? Do you feel you have the skills to manage affiliate marketing managers? It sounds complicated, but listening to this episode of the Digital Strategy Insights Podcasts from All Inclusive Marketing, will answer all your affiliate marketing employment questions. In this episode your host Jon Levine is talking with All Inclusive Marketing's very own director of performance marketing, Steve Manes. With eight years of industry experience under his belt, Manes knows his stuff when it comes to hiring the right fit for his team. Not only does he have the passion for the affiliate marketing space, he is constantly striving to have the best team he can in order to serve his clients. He has a range of experience from working with Sears and being in charge of the affiliate marketing space for Groupon in North America. Take time out this week on all things employment; whether you want to hire the right people, or get yourself a job, all questions will be answered. Do You Have the Passion? To go far in the affiliate marketing industry it is key to have plenty of passion about the space. Sure, experience will serve you well and it helps to be good with numbers, but true passion about affiliate marketing cannot be replaced. Having the right experience, attitude and interpersonal skills are all key when it comes to building a solid marketing management team. All of the small nuances that make you, you can build great relationships with new and existing clients. Know Your Team Knowing a little more about your team than is seemingly necessary can be the key to building a great relationship with your employees. It can significantly help your business to know the little things that make each member special, and how their personalities will work well for your business. Listen as Levine and Manes talk through the ins and outs of an affiliate marketing management team, with questions such as: ● When hiring a manager, what key things are you looking for? ● In an interview, what is music to your ears? ● Do different personalities and skill set help you decide which manager goes with which client? ● Is it better to have a large or small team of affiliate marketing managers? ● What key skills does AIM look for in potential employees? ● What collaborative, productivity tools do you swear by? One of th

Do you want to get your business on board with affiliate marketing? Do you need advice and tips for choosing the affiliate marketing program that is best for your business? Here is the Digital Strategy Insights Podcast with your host Jon Levine, brought to you by All Inclusive Marketing. This podcast is here for you; with all the helpful tips and tricks you need to help improve your business's growth and marketing strategies. On this week’s podcast Levine is speaking with Affiliate Summit co-founder Shawn Collins, who has nearly twenty years of experience in the affiliate marketing industry. At FeedFront Magazine, Shawn serves as Co-Editor-in-Chief. He is also the founder of GeekCast.fm, and has written many books which include the bestseller titled Successful Affiliate Marketing for Merchants, a must for anyone in the industry. Listen this week as you learn all you need to know about preparing your company for an affiliate marketing program. How B2B Differs from B2C and Which Is Right for You Affiliate marketing was not that popular when Shawn first entered the industry, but over the years he's learned to spot trends. A recent one is the abundance of mom-and-pop shops looking to recruit B2B affiliates. B2C means business-to-consumer and, dependent on the brand, offers a broader reach. B2B on the other hand, is a term that means business-to-business and is more niche. It offers smaller potential for recruiting affiliates, and higher lead prices. Except for some technology-related fields, B2B is fairly unchartered territory. FAQ's about Affiliate Marketing Programs If you think affiliate marketing programs seem too good to be true, then you aren't alone. In fact, Shawn says that's one of the questions he hears the most. He is also asked about risks, specifically if a mainstream publication issues an industry report that misguides or misrepresents facts. This week you will have all the tough questions about affiliate marketing answered, such as: - What effect did the recession have on the affiliate marketing industry? - Am I at risk for fraud when collecting leads and related transactions? - If I can just buy affiliate software, then why do I need to join a program? - How can I grow my affiliate marketing program using organic methods? - Do I need a third-party person to manage my affiliate program? Learn more about affiliate marketing programs and how they can help your business with Shawn's bestselling book, Successful Affiliate Marketing for

Do you run PPC campaigns, use performance marketing or search engine marketing in your business to drive online leads and sales? Do you understand how to use this data from these channels to improve the overall success of your efforts? Here is the Digital Strategy Insights Podcast with your host Jon Levine, brought to you by All Inclusive Marketing. This podcast is here for you; with all the helpful tips and tricks you need to help improve your business's growth and marketing strategies. On this week’s podcast Levine is speaking with All Inclusive Marketing's Lead Analyst, Connor Kane. Connor specializes in consumer behavior and operational efficiency. His degree in Finance from the University of Central Florida combined with over four years of experience in using data and technology to drive value for clients and businesses in sales and marketing allow him to provide insight for AIM and its clients. Connor does a number of things in his role at AIM including reporting for clients and digging deeper into the data to spot trends and actionable insights. Listen this week as you learn all you need to know about using data and metrics to help improve your campaign performance. Making Decisions that Increase Performance The first step in increasing performance is being able to predict trends. An example is finding trends in your affiliate type. If you see something in your type converting really well, then that may be something you can apply to your business. Spotting the actionable insights and knowing what converts well allows you to adjust and improve strategies going forward. Data and metrics, however is more than just looking at how many sales you are making. It's important to learn what specific actions are driving the results that you are seeing in your statistics. Avoid Drowning in Data As an online marketer, it can feel like you're drowning in the overwhelming wave of data that you get on a daily basis. Prioritizing things that are most relevant to your particular program will help provide you with benchmarks for performance and what's normal for conversion rates for your program. This week you will have all the tough questions about data and metrics answered, such as: - Should I look at my data daily, weekly, or at longer intervals? - What tools can I use to find the most useful reports regarding my data? - What is advanced attribution and how does it affect my business? - Which software should I use to better understand my data and metr

As a merchant do you feel the world of super affiliates is just outside your grasp? Or are you a super affiliate looking to strike up a business relationship with the industry’s top merchants? Welcome to this week’s instalment of the Digital Strategy Insights podcast brought to you by All Inclusive Marketing. Reaching out to super affiliates can feel like a minefield, but with the helpful advice in this podcast your transition will be easier for both you and your company. Tune in this week, as your host Jon Levine is talking with Meaghan Causton, a fellow colleague of All Inclusive Marketing and the Publisher Development Manager. Not only does she have a marketing qualification from BCIT but also she is an industry veteran, with 10 years of entrepreneurial experience. She believes her “customer first” ideals has been the secret to her success, which is proven to be true as she has been nominated for 20 different awards for Business and Service Excellence throughout her career so far. She is also an active member at the PMA on the Publisher Recruitment Council board. In this 20 minute insight into the world of super affiliates you will be given all the essential know-how on how merchants and super affiliates work together in a mutually beneficial relationship, growing your businesses search, digital and social marketing strategies. Patience is Key A great working relationship between merchants and super affiliates can drive sales and growth for both parties. When getting into contact with affiliates it is important to be looking for a long-term relationship, which may mean delayed gratification. Ensuring you have this mind-set when instigating a relationship such as this is key to driving a successful campaign. It will open you up to more connections and opportunities, helping expand your knowledge and evolve your business. What is Your Goal? Do you know your target audience, is your campaign ready and waiting for the right placement opportunity to get the ball rolling, do you have a clear and set goal in your mind? Then now is the time reach out to a super affiliate and build the best relationship you can. Listen this week as Levine and Causton discuss an array of topics: - To ensure balanced engagement in an affiliate/merchant relationship, how do I overcome a merchant’s aversion to spending the hard-dollars? - When it comes to paid placements, do I need to have a special tracking protocol in place? - As a super affiliate wan

Do you want to start building a good relationship with affiliates but don’t quite know how? Are you looking to grow your sales through affiliate marketing and build on your current network and process? Then this is the right podcast for you. This is the Digital Strategy Insights podcast from All Inclusive Marketing. It is here for you to learn all you need to know about search, digital and affiliate marketing strategies for the industry leaders. Using their expert knowledge will help you grow sales and build a stronger brand for your business. Welcome to this week’s episode where your host Jon Levine is talking with Carolyn Kmet, CMO at All Inclusive Marketing. She is an industry veteran with 14 years experience in the field of affiliate marketing, as well as being the chief marketing officer of AIM. Kmet has used her varied skills and experience to help businesses grow their relationship with affiliates working with businesses such as ShareASale and Groupon. The topic being dissected this week is how you can launch an affiliate marketing program for your business; the key points to be considered and how you can effectively build a great relationship with affiliates. The Face of Affiliate Marketing is Changing Over the past decade, the affiliate marketing sphere has completely changed shape. Whereas previously it was the point of last click sale being the affiliate to get commission, technology is changing and beginning to understand the habits and processes of the consumer. There is a whole process of revision and research undertaken before the sale is completed, and the changes in commission distribution reflect that. When considering which road to take with affiliate marketing it is important to consider the user experience, after all they are the ones completing the sale. The technology and resources to be able to fairly attribute commission to different channels has developed dramatically, so now is a better time than ever to build a strong relationship with affiliates. Focus Your Focus Creating new relationships with affiliates, or building on the network you already have, will ensure the best user experience possible, and keep you ahead of the competition. If you are running a small to medium sized business you won’t be able to run off the same kind of white label solutions that larger businesses can. This means you need to nourish affiliate relationships and grow your own networks in order to get the most out of your affiliate

Does the opportunity to work with coupon affiliates intrigue you, but you’re just not sure how to optimize them properly? Do you want to improve your coupon affiliate marketing game and need guidance from experts in the field? Then the Digital Strategy Insights podcast is the one for you. Brought to you by the experts of All Inclusive Marketing you are opened up to the world of digital, search and social marketing, giving you the ability to put your best affiliate marketing foot forward, driving incremental sales and increasing awareness of your brand. On this weeks podcast your host Jon Levine is talking with Lisa Hahn, a fellow team member at All Inclusive Marketing. Hahn is a senior strategist with the company and has been working in the advertising space since 2007. She has a wealth of advertising knowledge ranging from advertising for service agencies, advertising and account management, as well as knowing a thing or two about affiliate marketing. Her passions for people, culture and marketing has culminated through her studies at the University of Southern California, where she completed her Bachelors degree in Sociology. This episode will expand your knowledge of the coupon affiliate space, where and how the world of coupons is innovating and evolving, and how this can truly benefit your business. As the customer experience is changing online you are putting your business in the best position possible by educating yourself on coupons and how to effectively use coupon affiliates. Evolution is Key The coupon space is evolving, with the consumer in mind. According to statistics 82% of shoppers are using their mobile devices to research deals, products, reviews and compare their prices before making a purchase. This places an increased amount of pressure on business’ to innovate their business models and utilize the mobile search space to its fullest potential. To keep up with rise in popularity of coupons and using coupon affiliates it is important to understand customer behavior and how incremental relationship building is to affiliate marketing success. To get a good grasp on how affiliate marketing works you first need to understand how and why your business must understand, utilize and nourish your relationship with affiliates. Take a Different View The view customers have of coupons is rapidly changing due to the innovations and changes companies are making. The use of coupons is no longer taboo. They are becoming an integral p

Are you ready to know all there is to know about SEO and improve the ranking of your company? Do you find the Google updates a little confusing and want to know more? Then this is the place for you to learn all the ins and outs of SEO and how you can improve your search engine ranking for new customer acquisition. This week on the Digital Strategies Insights podcast, your host Sarah Bundy of All Inclusive Marketing is back behind the mic. As Google is investing more time and research into finding out how their users are changing their search experience, many companies can feel left in the dark with constant updates and confusing information. However, it is not as difficult as you may think to really get on top of SEO. Listen as Bundy discusses these issues and more with Jared Mumford of All Inclusive Marketing. Not only is he the director of search marketing for the team at All Inclusive Marketing but he is a veteran in the search marketing space, with over a decade of experience in the SEO sphere. He has worked with an array of companies, from simple start ups to the Fortune 500’s. Alongside this impressive resume he is also regarded as a thought leader in the digital search marketing world. In this episode Mumford and Bundy will discuss how to battle through the fog of information surrounding SEO and organic search via Google. They will be handing out some simple and invaluable tips for those struggling with SEO, and how they can help their customers have a better experience. Get Experienced Although it may seem as though SEO has become increasingly complicated, with ever evolving trends, updates and best practices, although it may not be as difficult as you may think to master the topic of organic search. By following industry leaders through social media, blogs, and other outlets you will be able to learn from the best and put these tips into practice. Having a dedicated team in place to tackle SEO is another way to get ahead of the game. Google is constantly changing the way they work because customers are changing the way they search. In order to be a real industry player you need to have a dedicated task force who are able to take time in researching and acquiring industry knowledge. The Time Is Now Google wants your customers to have the best experience they possibly can, which is why they dedicate so many resources and finances towards research. This is only going to keep evolving as users are changing their habits, so there has

Do you ever wonder if you could be doing more for your company by utilizing paid search to its full potential? Have you ever wanted to know which affiliates you need to use in order to truly grow your business? Listen to the Digital Insights Strategy Podcast as Lisa Hahn of All Inclusive Marketing guides you through the realm of paid search, giving you the knowledge and know how that you need to build your business through affiliate marketing. On this weeks show Seth Barnes who is the Head of Marketing over at Savings.com discusses his trials and tribulations with paid search. Following the company’s acquisition by Cox Media Group in 2012 the owners of Valpak decided to create a world leading marketing company, Cox Target Media. Barnes also leads paid traffic acquisition on Yahoo, Bing, Google, Twitter and Facebook whilst maintaining the company’s email marketing, PR and company’s brand position. Savings.com prides themselves on being the go-to site to get the best deals from the places you shop the most. Barnes will discuss his inside knowledge on how to utilize and optimize your paid search, social and digital strategies, which issues are prominent within the industry today and how to protect, and build on, your brand. Location is Key The paid search real estate you can now acquire through paid search strategy is massive. Google is really stepping up its game with it comes to paid search as more and more consumers are using different devices to search. To keep up with this change in consumer behavior Google has made their ads more relevant, more accurate with a boatload of seamless ad extensions that make the whole experience better for a wider demographic of customer. It’s all about the Brand The paid search affiliates you choose to represent your brand are key to keeping a good relationship with past, present and future customers. Choosing affiliates who understand who you are as a company and respect you will ultimately represent you best in the paid search sphere. This week Barnes will discuss: - How has paid search innovated over the past few years? - Which major issues is the paid search landscape currently facing? - How can a brand really benefit from allowing their selected affiliates bid on their terms? - What effect does paid search have on the branding of a company? - How is the landscape of SEM/TM+ changing over the coming years, for consumers and businesses? - How does Savings.com stand out against the competition i

Do you strive to increase your knowledge around digital, search and social media strategy? Is it your goal to keep your business growing and learning? Then take this chance to learn all of this through e-learning. Listen to the Digital Strategies Insight Podcast hosted by Sarah Bundy. E-learning is a field with a consistent increase in demand, and keeping up with your digital strategies is key to entrepreneurial success. This week’s guest is CEO and founder of the Online Marketing Institute, Aaron Khalow. Not only is he the CEO and founder of the world’s leader in e-learning for digital marketing, he is a serial entrepreneur and one of the ‘top 40 under 40’ for entrepreneurship. His goal has evolved since he began working in the digital marketing sphere in the late 1990’s and has moved his focus over to where his true passion lies – education. In this episode, Kahlow and Bundy will discuss digital, social and search strategies and how to gain a solid grasp on the digital marketing field from the world leaders of providing e-learning courses. Have a Positive Outlook Build it and they will come isn’t a famous saying for nothing. If you have a positive energy and a clear goal in mind you will attract the right people to help your business move forward. At the Online Marketing Institute they attribute the success of their start up to this mantra, reaching out to top bloggers and speakers in the field of digital marketing and tailoring their content for the consumer experience. In creating such a collaborative and unmistakable e-learning space they were able to build this resource into a world leader. The current economy is an entrepreneur’s economy, with more and more people building their business from the ground up, and the Online Marketing Institute knows how important it is to have top quality resources at your fingertips. The Value of Education Information is everywhere and much of it is free however, good quality education is not. Over at the Online Marketing Institute they understand that you get what you pay for and their customers come to them time and time again for world leading e-learning resources. Listen as Kahlow answers an array of questions, such as: - How did the Online Marketing Institute become an industry leader in e-learning? - How do you keep ahead of the competition? - What trends are you seeing in the online marketing space? - How are these trends evolving? - Which area of online marketing is growing

Is you goal to improve your brand protection strategies? Are you wanting to take back control of your brand reputation, ad spends and maximize your resources? Here is the Digital Strategy Insights podcast with your host Sarah Bundy of All Inclusive Marketing. The problem of digital brand protection has been gaining pace, with many third party sites taking advantage of the reputation you have built. It’s time to take the power back and protect your brand against third party arbitrage. David Naffziger of BrandVerity is this week’s guest. He is the CEO of BrandVerity, providing award-winning solutions in enterprise technology, helping companies eliminate trademark abuse online and advertising fraud. To ensure competitive compliance from affiliates and partners they monitor coupon code usage, social media and paid search. Their services ensure clients can take action and resolve any issues on any identified abuse. This week they discuss all things brand protection, how the area is developing and some of the best ways companies can protect themselves, and their brand. Keep Your Brand Protected The online space hosts a plethora of challenges for business’ and brand protection. Ensuring you have adequate digital strategies in place to protect your brand from online abuse will significantly reduce the risk to your business. The issue of brand abuse online is something BrandVerity take very seriously, ensuring all their clients have the best protection possible. No marketing channel is safe from the risk of third party arbitrage, as many of these third parties will use your brand traffic as leverage. It is key to having every member of your team on board with brand protection, along with the help of BrandVerity in helping to protect yourself against increased ad spend, lost traffic, and reputation damage. Unlock Your Potential Maximizing your own resources is a sure fire way to help protect your brand from online abuse. To avoid losing control over online brand abuse it is key to work within your affiliate networks on network-based solutions. This week Naffziger will discuss: - What protection challenges do brands face today? - Which issues are prominent in protection, paid search and affiliate compliance? - How do brands deal with the current issues in content compliance? - How can brand reputation be damaged by these problems? - In order to combat such issues, what strategies do brands need to have in place? - How can BrandVerity help bran

Are you looking to expand your search, social and digital strategy as an affiliate marketer? Is your goal to develop consistent growth in sales for your business, whilst learning from the online marketing pros? Here is the Digital Strategy Insights podcast with your host Sarah Bundy and All Inclusive Marketing. Keeping up with the changing landscape of digital marketing and attribution strategy has been a rocky road for many brands and their affiliates, although sticking with it has reaped its own rewards. Todd Crawford of Impact Radius is this weeks guest. He is the co-founder and VP of strategic initiatives over at Impact Radius, with specialist knowledge of guiding industry relations and strategic initiatives. Previously he was the VP of business development at Digital Rivers and was awarded the Affiliate Marketing Legend Award in 2007. Take some time this week to listen as Bundy and Crawford talk over all things attribution, what are some best practices to consider, and how the area is evolving within the affiliate marketing world. Attribution 101 In the digital marketing world, attribution is an important area to have a firm grasp on. Todd Crawford is a household name and someone you should seriously pay attention to if you want to master your affiliate marketing. The digital landscape of affiliate marketing is rapidly changing with increasingly more demanding consumers, so being able to use your marketing tools effectively will help increase conversion for your business. When starting out with attribution it is key to have a solid idea of your company’s goal. Appreciating how attribution works can significantly benefit your business, but it is something you need to take care and consideration with. Being able to understand your marketing touch points and their value stands you in good stead as consumers are using more devices than ever before to purchase goods and services. Have a Clear Goal and Evolve Consumers are beginning to demand more from companies meaning attribution is always evolving, which is why you need to fully understand your affiliate marketing strategies. Having a clear focus in mind will equip your marketing team, agencies or third parties with all the tools they need to understand the attribution data. In this podcast, Crawford will answer questions such as: - Attribution marketing: what is it and why is it so important? - What elements of attribution tracking are key? - Which click models are the best to use? - W

Are you looking to expand your search, social and digital strategy as a brand or affiliate marketer? Is your goal to develop consistent growth in online sales for your business, whilst learning from the online marketing pros? Here is the Digital Strategy Insights podcast with your host Sarah Bundy, Founder and CEO of All Inclusive Marketing. Keeping up with the changing landscape of social media strategy has been a rocky road for many brands and their affiliates, although sticking with it has reaped its own rewards. This week, Bundy sits down with Alina Radinsky, the social media manager over at AIM, to discuss community engagement and digital media strategy. Radinsky holds a Bachelor’s degree in communication and media studies and boasts a portfolio of clients from different avenues, whether for ecommerce businesses or non-profit organisations. Her focus is search, digital and social media strategies through all platforms of social media. Take some time this week to listen as Bundy and Radinsky talk over all things social media engagement, how to successfully serve your demographic and utilize the best social media platform for your business. It’s All About You It is important for the growth of your business to get to grips with all aspects of social media marketing. You can create a loyal and interactive following through social media if done with your business goals in mind. This weeks episode discusses the key ways to boost your presence on social media and improve your search engine optimisation. If you haven’t already thought about your social media identity, now is the time. This is key in using social media to your advantage. Through identifying your target demographic you will avoid posting without any strategic thought, failing to reach your target audience. You can avoid falling into this trap by paying attention to what is trending, or who uses your chosen platform of social media. Have A Goal In Mind When it comes to the desired click through rate for your business you need to have an initial goal in mind. Having a solid goal will make the process of data analysis a whole lot easier. In this podcast, Radinsky will answer key questions like: - Which social media platforms are the best for me? - What if my resources/bandwidth are limited? - Should I invest in paid advertising? - Key metrics, which ones should I be keeping track of? - Does social media presence influence SEO ranking? - How do I use negative feedback to my ad

Are you an affiliate marketer looking to grow your search, social and digital strategy? Do you want to drive consistent profitable sales growth for your business, and learn from the top online marketing experts? Welcome to the new Digital Strategy Insights podcast brought to you by All Inclusive Marketing, hosted by founder and CEO, Sarah Bundy. Affiliate marketing has changed dramatically for both brands and their affiliates and for those who have kept pace with the changing landscape the rewards have been spectacular. This week’s guest is Shawn Collins of Affiliate Summit. Collins has been an affiliate marketer since 1997 and co-founded Affiliate Summit* back in 2003. He is a co-editor in chief of FeedFront Magazine*, founder of GeekCast.fm*, and an author and blogger. Collins is the co-founder of the industry leader in creating happy, receptive and collaborative events. Listen this week as we discuss the astounding success of Affiliate Summit and how their exhibitions have grown to be industry leaders in providing excellent content for affiliate marketers. Learn More, Earn More So why should you know about Affiliate Summit if you don’t already? Not only are they incredibly successful in providing top quality marketing conferences, but they have a reputation for providing a sense of community, with events that perfectly combine education and networking. It is their simple formula that works for them. Collins, and his co-founder Missy, felt there was something missing from other exhibitions out there. Often there was a focus on networking rather than education. So, they decided they could do better, not looking back since. As industry leaders in exhibitions for affiliate marketers, Affiliate Summit caters to all budgets, hosting both the ‘Meet Market’ and ‘Exhibition Hall’. This means you can be seen, heard and networked with regardless of your budget or current audience. They have succeeded in creating an innovative hybrid of trade show and job fair, with a different feel to both their East coast and West coast shows. The Meat and Two Veg of Affiliate Marketing Attending an Affiliate Summit show can be significantly beneficial to your personally and the growth of your performance marketing. Their content is geared towards aiding your digital strategy, whether that is as affiliate marketers, or those managing affiliate programs. In this week’s podcast, Collins will answer questions such as: - How their events have changed o