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Digital Marketing Insider

76 Episodes

40 minutes | 7 years ago
DMI 076 – How To Attract High-Paying Consulting Clients
With Neil away this week, I get to chat to top business consultant and mentor, David Abingdon. David explains The Art of Deal Making and his approach to getting top-level prospects and turning them into high-paying consulting clients. In this episode you’ll learn: How to become a highly paid consultant for your clients. The ‘Magic... Read more
32 minutes | 7 years ago
DMI 075 – Pricing Strategy, Wealthy Clients and Shoe Fetishes
After a slightly unsettling homoerotic start(!), this week’s podcast deals with the topic of pricing strategy. We delve into the way to structure your prices so that you attract the right kind of prospects… And turn the best ones into high-paying clients. You’ll also learn the biggest mistake that Neil has seen in the pricing... Read more
32 minutes | 7 years ago
DMI 074 – How To Generate Regular Leads (For $30,000 Products)
It’s the first podcast hosted by Neil Asher with new Chief Marketing Officer Matt Duggan! To celebrate, we wanted to give you some insights into what’s been going on in our businesses over the past few months. In particular, we look at lead generation and how Neil generates regular leads Facebook Ads to generate leads for... Read more
50 minutes | 7 years ago
DMI 073 – When $36k Just Isn’t Enough
Neil shares how he managed to talk himself out of a client worth $36k a year while Nicola reports further on her “Outbound Marketing Strategy” and how that’s going. Enjoyed the podcast? Please take a moment to visit iTunes or Stitcher and leave us some feedback on our Digital Marketing Insider Podcast – we’d love... Read more
36 minutes | 7 years ago
DMI 072 – Predictable Revenue, SPINselling & Honing Processes
In her quest to further hone ROARlocal’s processes, Nicola Cairncross has been delving into Sales books, including the most excellent Predictable Revenue and SPINselling and updates us on changes to the UK website. While Neil Asher (who’s already read them obviously *grin*), shares how he’s used the theory to build the Australian side of the business and... Read more
35 minutes | 7 years ago
DMI 071 – KPI’s, Pivots And Sales People’s Quirks
Nicola Cairncross and Neil Asher discuss Nicola’s weekend revelation about how easy it is to miss vital information if you don’t study your own KPI’s regularly. They explore what the KPI’s told them and what pivot they introduced as a result, before Neil ties it all in nicely with how he uses KPI’s and systems... Read more
5 minutes | 7 years ago
DMI 070 – What Is Internet Marketing?
Are you unsure what internet marketing is? Or have you attempted to explain to someone what internet marketing is and they just didn’t get it? If you’ve had trouble understanding it or explaining it, you’re not alone. On several blog posts and on many occasions I’ve compared a beautiful website that receives no visitors to... Read more
32 minutes | 7 years ago
DMI 069 – Disappointment, Best Sellers & Client Nurturing
Neil and Nicola discuss Nicola’s new book – The Business Success Factory – out now on Amazon and how to market it; dealing with disappointment and reframing; and how important it is to nurture high ticket clients. iTunes | Stitcher Enjoyed the podcast? Take a moment to visit iTunes and leave us some feedback on... Read more
2 minutes | 7 years ago
DMI 068 – Top 3 PPC Mistakes And How To Avoid Them
Are you wasting money on your Google ads? Here’s some common errors we see when we take over PPC accounts from other companies. Enjoyed the podcast? Take a moment to visit iTunes and leave us some feedback on our Digital Marketing Insider Podcast – we’d love to hear what you think. Thank you! You can... Read more
8 minutes | 7 years ago
DMI 067 – Do You Have A Google Penalty?
If you’ve spent any time in the world of SEO, you’ve probably heard about Penguin 2.0 Google penalty search engine algorithm change that was launched on May 22nd, 2013. By the way that some SEOs were talking, you’d think it was the Zombie Apocalypse. Whatever it is, you can be sure that it will have a dramatic... Read more
2 minutes | 7 years ago
DMI 066 – Psychology Of Colour In Web Design
Website designers have several puzzles to solve when presented with a new Website design project. One of the main considerations that a designer must deal with is to understand what it is that the client wants to achieve with the Website design. Certain colours make us feel a certain way about something. As long as... Read more
31 minutes | 7 years ago
DMI 065 – Loo Rolls, Emotional Sales And No Commuting, Ever!
Neil reflects on the emotionally driven temperament of sales people, while terrorising the Sydney neighbours from behind his standup desk by working on his balcony in his shorts. Nicola’s full of cold and just grateful for no commute! iTunes | Stitcher Please take a moment to visit iTunes and leave us some feedback on our... Read more
6 minutes | 7 years ago
DMI 064 – Top 100 Websites By Revenue
You can learn a lot from other businesses. I don’t consider myself a particularly creative guy, I am however brilliant at seeing what works in one industry and then APPLYING those ideas in my own and our clients businesses. Here’s the Top 100 websites by revenue,so you can check them out and their latest yearly online sales.... Read more
35 minutes | 7 years ago
DMI 063 – Flash Offices, Shiny Suits, When Working From Home Just Don’t Work Anymore
This week, Neil Asher and Nicola Cairncross discuss.. the right time to take an office how to use business bartering to get what you want whether attending events is important and what REALLY goes on at Mastermind sessions iTunes | Stitcher Please take a moment to visit iTunes and leave us some feedback on our Digital... Read more
3 minutes | 7 years ago
DMI 062 – The Wrong Banner Ad Can Kill Your Business
We buy a LOT of display advertising for our clients and so I’m always fascinated to know what gets clicked when it comes to images. Well thanks to eye tracking software we now know. It’s not what you think….. Enjoyed the podcast? Take a moment to visit iTunes and leave us some feedback on our... Read more
32 minutes | 7 years ago
DMI 061 – Deals, Dongles and Determination
ROARlocal founders Neil Asher and Nicola Cairncross catch up on their respective businesses and discuss how things have gone. Neil is on top form this week, sharing details of a great deal he’s putting together in Australia, while Nicola shares how she overcame her lack of broadband challenges while offline for 3 days. Please take... Read more
3 minutes | 7 years ago
DMI 060 – The Easiest 2% Sales Increase You’ll Ever Make
You’re losing money every day. You probably don’t even know it. No one is ever going to call and tell you. But every day some of your customers have a problem ordering from you and instead of persisting they simply give up. You lose their money and your business suffers. Checkout Abandonment I am constantly... Read more
27 minutes | 7 years ago
DMI 059 – Entrepreneurial Impatience Syndrome
ROARlocal founders Neil Asher and Nicola Cairncross catch up on their respective businesses and discuss how to cope with “entrepreneurial impatience” syndrome. Plus how to outsource and stay sane, taking into account that it takes a lot longer for things to get done when you outsource them, no matter how good your team are. But... Read more
4 minutes | 7 years ago
DMI 058 – If You Do What You Love You’ll Never Work a Day In Your Life… Is BS
Louis C.K. is arguably the most successful standup comedian working today. Not just because of his sitcom or standup specials, but because of his do-it-yourself mentality. He famously produced, shot, edited, and distributed his standup special Live at the Beacon Theater. This smart self-distribution model was quickly adapted by others. In an interview with the New York Times Louis C.K. asserts that such... Read more
45 minutes | 7 years ago
DMI 057 – Great Business Planning (& When It’s A Great Idea To Ignore Those Plans Completely!)
Behind the veil of ROARlocal… Neil and Nicola reveal the secrets of working entrepreneurs, what works, what flopped, what they are reading and having fun with this week. Could business planning just be a form of mental masturbation? This week we are starting a new format for our podcasts. Every Wednesday will be a brand... Read more
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