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Digital Marketing for Business Owners Podcast
12 minutes | Jan 28, 2016
How To Get Over 400k Twitter Followers Per Month
Follow the tips in this episode to quickly grow your twitter audience and gain more impressions for your tweets
17 minutes | Jan 21, 2016
Free Digital Marketing Tools For Your Business
Are you struggling to find free digital marketing tools to take your business to the next level? If you are, then check out the list of tools I’ve found to be effective at website promotion, reporting, tracking and researching for online campaigns. There are thousands of digital marketing tools of course, however the list I’ve included here is for some of the most popular and most effective tools and I’m sure you will benefit greatly from them
16 minutes | Jan 14, 2016
Social Media Marketing Plan: What To Include In Your Plan
A social media marketing plan has many benefits for your business including: • Acts as a guide to help you accomplish your business goals • Identify the audiences you want to target • Increase brand awareness • Boost sales and leads for your business • Save money on advertising and get free traffic • Meet the needs of your target audiences and engage with them in a friendly environment Listen to the podcast for more.
18 minutes | Jan 7, 2016
Tips for your Mobile Advertising Strategy
Mobile advertising covers both smartphones and tablets, and advertising on these devices is inherently different from desktop and laptop devices. The mindset of mobile users is different and they may be busy on the go, more task driven, less patient and closer to the end of the buying process. The things they are interested in will also often be different and they could be searching for store hours and directions. Here are 8 mobile advertising strategy tips to implement for your business: 1. Mobile-specific creatives Mobile specific creatives help to target prospects with messages and offers that are easier to read and interact with on mobile devices. Many advertisers will create one set of banners or rich media ads for desktop viewers without taking into consideration that these will also be viewed on smaller devices – and often the results are not good. So it’s important to create the banners with the correct mobile dimensions that will make them easily viewable and accessible on mobile devices. 2. Mobile responsive site A mobile responsive site is a must if you want to rank higher on mobile devices. It provides a great user experience that leads to higher conversion rates and visitor satisfaction. Also, Google has started penalising sites that are not responsive and demoting their listings in the search results. 3. Coupons and discounts With a mobile app you can push vouchers and coupons to your prospects as an incentive to purchase your products. For online retailers, apps have become essential to increase customer retention and to push offers to customers and visitors. 4. Mobile ads Create mobile text ads on Google Adwords to promote mobile-specific offers that are not available to desktop users. This helps to improve the Click Through Rate (CTR) and conversion rate because ads are more targeted at people who are more likely to respond.
13 minutes | Dec 31, 2015
How To Create A Digital Marketing Strategy
If you want to increase your online sales or business leads now and realise the benefits of online marketing, then you need a digital marketing strategy to help guide your steps. So here are my tips to help you create a winning digital marketing strategy: 1. Who are your customers? Do some research into your target markets to identify segments that you can target with your offers. This is important because you can’t target everyone in the market and even the biggest companies don’t have the financial and people resources to do that. So you should identify groups of people that have the financial means and the desire to purchase your products or use your services. 2. Customer Insight Understand what your customers need by using tools like the Keyword Planner to research what they are searching for. This will also help you to determine the level of demand for your products or services and with that you can set more meaningful budgets. Also, create a survey with Google Consumer Surveys and post it to your website or email it to your prospects to gain greater insight into your customers. 3. Who are your competitors? Identify your competitors and monitor their online strategy to see how you can differentiate your business. Also see what their traffic volumes are like using tools such as Compete and study their keywords to see if you can incorporate this into yours. 4. What do you want to achieve? This is the part where you state your marketing objectives and specify when you want to achieve them by. Remember to make them specific and relevant to your goals and mission and they should be in line with meeting the needs
10 minutes | Dec 24, 2015
How To Get More Twitter Followers Organically
Twitter can work wonders for your business and can help you to achieve your social media objectives and increase sales, leads or brand awareness. Growing your twitter followers organically is the only effective way to keep them and improve your performance. So any non-organic methods like buying followers is a no-no and will ultimately lead to spam and the failure of your business on twitter Here are 5 tips to grow your twitter followers organically 1. Reciprocate Make it a habit to reciprocate any follows, mentions, retweets and tweets. This helps to build and foster relationships with followers and people you are following and ultimately achieve your marketing objectives. You can automate many of these processes and save yourself a lot of time by using tools like Hootsuite, Buffer, ManageFlitter and a host of others. Just remember to test them with their free trial offers and then choose one that works perfectly for you. I’ve found Hootsuite to be the best and it has an easy and good dashboard. 2. Spark a conversation Reach out to your followers and engage with them regarding their needs and what your business can offer. The fact that they’ve followed shows that they have interest in what you have to say, so you should build on that relationship. Also, continue to reach out to non-followers and talk about their interests and yours. 3. Use hashtags Put #hashtags to good use and follow and join in conversations that are important to your business and industry. This helps you to see what is trending and can help you formulate a twitter strategy for your business. Make sure you don’t stuff your tweets with hashtags because that tends to lead to confusion with your target m
21 minutes | Dec 17, 2015
Benefits of Brand Bidding in Google Adwords
You will want to bid on your brand name if your site is new and has not achieved high rankings yet for your name. And that may be the case also if competitors are bidding on it and you have little power to stop them. Brand name bidding includes bidding on the exact name, close variants, misspellings, domain names and other similar names. One of the negatives of brand bidding is that you cannibalise your own traffic and pay for traffic you would have received anyway because of your organic listing. 1. Protects your brand Bidding on your brand names ensures that you control the messages that your target customers see when they search on Google and other search engines. So, you control the benefits and features that searchers see and you can change these easily by updating your ads. And this allows you to address any negative comments or misconceptions about your brand by highlighting brand attributes, strengths and benefits. 2. Own the space Your site will often be at the top of the organic results for your brand name searches, however there will also be competing sites in the top 10 results. Running some Google Ads ensures that you gain more exposure on the page and therefore more visitors for your brand searches. 3. Less competition therefore cheaper Brand bidding often means you have zero competitors and that also means Cost Per Click (CPC) bids are much lower than other searches. So this can prove very profitable especially when you have not yet achieved high rankings in the natural results for your brand name. 4. Higher conversion rate Conversion rates also tend to be very high for brand searches because these searchers are familiar with the brand either as existing customers, referrals or previous visitors. However, many people searching for your brand will not be looking to purchase but could be looking for more info about your products or updates about previous purchases. Many of
16 minutes | Dec 10, 2015
Do You Make These SEO Mistakes?
Search Engine Optimisation (SEO) works, and millions of businesses are realising the benefits of high search rankings which include: – High traffic volumes of qualified visitors – Free traffic that they do not have to pay for – Increased visitor confidence because of high positions – High brand awareness for little or no cost – Greater profitability than other channels like pay per click advertising. So, SEO traffic cannot be ignored, however many businesses go about it the wrong way. Here are 10 mistakes that you are likely making in your SEO strategy: 1. Targeting high competition keywords This is usually a consequence of not carrying out thorough keyword research to identify keywords that have lower competition levels but high or decent traffic volumes to receive many visitors. High competition keywords will often have millions of competing pages on Google and the listings on page one will be well resourced companies with high budgets to maintain those positions. For new websites, or businesses with low financial resources, these keywords should be avoided and instead focus on other keywords. Examples of high competition keywords include ‘car insurance’ ‘jobs’ and many other one or two word keyword phrases. A search for these keywords in Google reveals that they have over 900 million competing pages, which is an impossible task for many businesses to achieve a page one ranking for. 2. Not studying competitors Your competitors will be actively updating their sites and optimising their pages to achieve higher organic rankings. So it’s important that you do the same and start by checking how well optimised their sites
18 minutes | Dec 3, 2015
8 Key Reasons Why People Return To A Website
25 minutes | Nov 26, 2015
Which Online Marketing Channels?
Have you been considering promoting your business online but not sure whether social media, pay per click advertising, SEO or other channels will work for you. Find out in this episode how you can leverage these channels to increase sales, boost brand awareness, connect with customers and achieve your online objectives.
14 minutes | Nov 19, 2015
8 Factors That Affect The Quality Of Website Content
Quality website content is a must if you intend to reach new customers, acquire new visitors, increase search engine rankings, raise brand awareness, retain existing customers, create brand advocates or whatever other online marketing goals you have. However, this is something many businesses get wrong and that’s because they don’t plan their content marketing strategy and haven’t identified the markets they want to reach with their content. So with that, here are 8 factors that enhance the quality of website content and help you achieve your goals: 1. PersonalisedPersonalised website content creates a great user experience for visitors and leads to greater interaction and more return visits. Personalisation is popular in online consumer portals and one prominent retailer that does it effectively is Amazon.co.uk. The aim of online personalisation is to create extra value for the visitor and customer by reducing time it takes to complete tasks like finding products, buying related products, remembering past interests and so on. 2. Easy to FindContent should be easily accessible on your website and that means visitors should not spend a considerable length of timing trying to get to the information that they need. This is why navigation is a critical factor to the quality of content on your site and this is important for both search engine bots and humans. Depending on the sector and industry you are in, a wide or deep website structure may be important or a combination of the two. A deep structure is more common for ecommerce sites that sell thousands of products and the layout of the site will affect the user experience and the satisfaction with your content. 3. TimelyContent should be produced, submitted and promoted in a timely manner to reach your target audiences when they are most receptive to it. This is where a content calendar is helpful, because you can plan your content strategy for the year and factor in holidays and seasons to promote it. With such a plan in place, you will produce quality content that will help to connect with your prospects. 4. Up to dateBlogging regularly helps to keep your content fresh and up to date. It gives visitors confidence that they will find relevant and timely content about whatever topic you write about. Also, you should regularly update your other content like website text, images and graphics regularly to ensur
18 minutes | Nov 5, 2015
Getting Google Adwords To Work Effectively For Your Business
Google Adwords advertising can empower your online marketing efforts and increase your sales or leads, reach new customers, boost your brand awareness and more. Find out in this episode how you can make that happen.
19 minutes | Nov 5, 2015
Common Digital Marketing Mistakes To Avoid
Find out what mistakes many business owners and digital marketers make as they plan and launch their online campaigns. 1. Insufficient budget This is one of the biggest errors made by small businesses that want to advertise on channels like pay per click (PPC) advertising. PPC on Google Adwords and Bing Ads is effective at increasing sales and leads and is the ideal channel for testing ads, features, benefits, landing pages and so much more. So, budget allocation is crucial and for PPC to work effectively, then it should be sufficient to drive traffic and increase retention for people who’ve searched and clicked through before and then return later to search again. If they are not able to find your ads or listings, then they are likely to easily turn to competitors. Budget is also applicable to other online channels and tools and if you are looking to raise brand awareness especially, then you have to allocate a sufficient budget to meet your goals. 2. Lack of focus Nowadays, being represented on many online channels like social media, organic search, directories, affiliates etc is very important because customers are using a wide range of these to search, browse, research and connect with brands. They are also using many devices like smartphones, tablets, desktops and laptops so a multi-channel and multi-device strategy is essential. However, that can easily lead to a fragmented strategy that leads to ineffectiveness on all these channels. So, it’s important to pick the sites, tools and channels that are most important to your business and then focus on then intensely and make sure you manage them well. 3. Little or no research Great businesses and products are built on solid research and passion. Without either of these then there is little chance of success especially on the internet where competition is high and the barriers to entry are low. There are many research tools to help you dig deeper into your target markets to understand w
17 minutes | Nov 5, 2015
How To Hire A Digital Marketing Consultant
Are you looking to work with a freelance digital marketing consultant to help manage your online campaigns? Find out in this episode what you need to consider and what steps you need to take to do it effectively
17 minutes | Nov 5, 2015
Top Digital Marketing Tools
If you are searching for digital marketing tools to promote your business, check out the top 10 list in this podcast, which I’ve found to be most effective for digital strategy management and implementation. Of course there are many others that I’ve found very helpful with positive results, however the following have been the most useful for both my marketing and my client’s marketing plans.
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