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Ryan talks to Denielle Finkelstein -- Co-Founder and President of TOP -- about how she and her cousin turned business partner started an organization focused on feminine care. They discuss topics including how they worked through the challenges of narrowing their demographic, finding their brand voice, and selecting brand advocates to help them sell-through their products to a larger market.

Ryan and Alex Divinsky -- VP, Strategy for RMG -- discuss a recent Forbes article that describes how digital demand is continuing to increase even as stores reopen across the United States. If you're looking to capture increased online demand, especially if you've recently pulled back on ad spend, this episode is a must listen.

This week Yeti Cycles announced it will eliminate the term “tribe” from its marketing campaigns. The announcement comes following a Change.org petition that started circulating last week, gaining hundreds of signatures. In this episode, Ryan challenges Bobby Janss -- Director, Digital Marketing for RMG -- to change his personal opinion on the issue and learns about how marketers can develop a value strategy that will position them for success in the face of changing brand sentiment.

This week's episode features the CEOs from three different ecommerce retailers across the world to examine the effects of COVID-19 on supply chain infrastructure and growth strategy. Ryan has the opportunity to speak with:Carl Hartmann, Lyre'sOle Fjelberg, OnepieceJohn Merris, Solo StoveThese 3 leaders describe in detail how they managed to keep their businesses running smoothly through the initial wave of the pandemic, and in some cases how they were even able to pivot to achieve further growth than they initially thought was possible.

Welcome to our new podcast series Digital Conversations hosted by Ryan Gellis, founding partner of the full-service digital commerce agency RMG. Every week we'll be talking through a range of topics related to digital content, commerce, and everything in-between. You’ll get access to the leadership of growing and established online brands answering questions about the inner workings of their business and how they maintain success online. Ryan will also discuss ongoing news and trends in the digital world with his own staff so you can gain insights into how to think more like an agency.