Making sense of Cyber Week sales and the shopping yet to come
Online retailers have booked strong holiday sales this season, and in this episode we analyze the sales activity and trends evident during Cyber Week--the Tuesday before Thanksgiving through Cyber Monday (the Monday following Thanksgiving). Providing statistics and analysis is Ken Cassar, vice president and principal analyst at Slice Intelligence. Ken names the week's sales winners and losers, market leaders and challengers, and forecasts what retailers and consumers can expect for the remainder of the holiday shopping season.
Keep up on the season's triumphs and travails by reading Digital Commerce 360's ongoing coverage of the online retail industry, or by subscribing to the daily IRNewslink e-newsletter.