42 minutes | Apr 15th 2020

Confessions Of An Agency Search Consultant

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Unlike being a lawyer, doctor, or engineer, there are few if any qualifications to run a marketing agency.

As an agency owner, this means that while you can forge your own path, there a ton of low-grade competition creating a lot of noise (although perhaps less so in the coming months).

As a brand marketer, selecting outside marketing help can be a lot like a rainforest expedition where it really helps to have a scout.

Enter the agency search consultant…

Today’s guest is John Bertino, Founder and CEO of The Agency Guy, or TAG for short,  a marketing consultancy focused on providing brands unbiased advice and vetted agency recommendations. With a foundation as an earned media specialist, John has expertise in content marketing, link acquisition, technical SEO, thought leadership and lead generation.

What you will learn:

  • Trends: where marketing dollars are moving in Q2, 2020.
  • The situation ‘on the ground’ when CMOs reach out for search help.
  • The rarest/most-in-demand agency skillsets.
  • How TAG determines which agency is right for a given situation.
  • What defines the agencies TAG keeps in its roster.
  • How to structure fruitful strategic partnerships.

Links:

John Bertino The Agency Guy

Video Training: How to Sell Agency Services in Uncertain Times

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