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12 minutes | Dec 22, 2020
DigiKnow Podcast Ep: 12 Power PiXL
On episode 12 of the DigiKnow Podcast, Paul Harvey introduces a new product called Power PiXL and explains how this combination of technology with marketing strategy can be instrumental in helping businesses grow new customers.
10 minutes | Dec 16, 2020
DigiKnow Podcast Ep: 11 Google Local Actions
On episode 11 of the DigiKnow Podcast, Paul Harvey returns after an 8 month Covid-19 hiatus to explain a new Google product called Local Actions and why it's great for local business who want to increase traffic and leads to their store.
16 minutes | Feb 28, 2020
DigiKnow Podcast Ep: 10 Sell Yourself
On episode 10 of the DigiKnow Podcast, Paul Harvey sits down with actress, newscaster and author Miranda Khan to discuss the importance of separating yourself from the competition in order to be successful.
7 minutes | Jan 31, 2020
DigiKnow Podcast Ep: 09 Google Smart Bidding
On episode 9 of the DigiKnow Podcast, Paul Harvey explains what Google Smart Bidding is and what it means for advertisers to be optimized for conversions.
18 minutes | Dec 20, 2019
DigiKnow Podcast Ep: 08 Social Media
On episode 8 of the DigiKnow Podcast, Paul Harvey sits down with Chris Cischke, owner and operator of Ocean Republic Brewery, to discuss best practices of using social media to promote and grow your business.
17 minutes | Nov 22, 2019
DigiKnow Podcast Ep: 07 Reputation Management
On episode 7 of the DigiKnow Podcast, Paul Harvey sits down with James Hansen, Vice President of sales and marketing for Kolter Hospitality, to discuss the importance of your online reputation and the best practices for managing it.
15 minutes | Nov 15, 2019
DigiKnow Podcast Ep: 06 Tell Your Story
On episode 6 of the DigiKnow Podcast, Paul Harvey sits down with influencer Jason Patton of the Fire Dept. Chronicles to discuss the importance of telling your story with passion and conviction in order to grow your brand and audience.
12 minutes | Nov 8, 2019
DigiKnow Podcast Ep: 05 Google My Business
On episode 5 of the DigiKnow Podcast, Paul Harvey explains why Google My Business is your business and why merchandising and optimizing your Google My Business page has become just as important as your own website.
7 minutes | Nov 1, 2019
DigiKnow Podcast Ep: 04 Micro-Moments
On episode 4 of the DigiKnow Podcast, Paul Harvey explains what micro-moments are and how they can be used to optimize your Google Paid Search campaigns to maximize conversions and create more budget efficiency.
13 minutes | Oct 25, 2019
DigiKnow Podcast Ep: 03 Know Your Audience
On episode 3 of the DigiKnow Podcast, Paul Harvey sits down with Chumney & Associates Partner Brett Hawkins to relive times when sales pitches didn’t go so well in order to illustrate the importance of knowing your audience.
11 minutes | Oct 18, 2019
DigiKnow Podcast Ep: 02 Redefining TV
On episode 2 of the DigiKnow Podcast, Senior Production Editor Greg Hartmann joins Paul Harvey in the studio where they attempt to redefine the word “television.” By discussing On Demand, OTT, Live Streaming, Social Media and even Mark Wahlberg, Paul and Greg bring traditional TV advertising into the modern age.
11 minutes | Oct 3, 2019
DigiKnow Podcast Ep: 01 Marketing 101 Branding
On the first DigiKnow Podcast, we welcome Stephanie Prince of ESPN to talk branding. Paul Harvey delves into the classic, but still highly relevant topic, and how to best leverage your resources to drive top of mind awareness for your dealership.
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