7 minutes | May 10, 2019

Podcast #2: J-Beauty: what does it mean?

boscia's co-creator, Lan Belinky, discusses what J-Beauty is and what it means to her. Growing up in Japan, Lan has a lot of stories to tell about the world of J-Beauty. J-beauty means Japanese- beauty; and to boscia, it really stands for tradition meeting innovation. J-beauty definitely isn’t a trend—it’s a lifestyle. There are so many ancient traditional rituals and ingredients that have been carefully honed over centuries in Japan that boscia still practices today!
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