16 minutes | Jul 20, 2020

Social Media Analysis: COVID-19's impact on the Grocery Industry

In today’s Modern Digital Enterprise, the digital transformation podcast from Anexinet, GM & Executive VP of Digital, Al Sporer speaks with Anne Erickson, Real-Time Intelligence Manager and Senior Analyst, and Ariana Patrick, Manager and Lead Analyst on how we leverage Social Analytics for our clients and the impact the COVID-19 Coronavirus pandemic has had on the grocery industry, along with the public’s general attitudes and concerns around shopping for groceries—based on the findings from their Social Media Analysis Report. Social Media Listening is one of the most effective ways to gain a deeper understanding of your customers so you can deliver a truly great digital experience. Anexinet helps global brands utilize Social Media data to drive their corporate strategy. Our Social Listening Managed Service tracks the nuances of emotion and sentiment to provide true insight into how consumers feel about your brand, products, services and competitors. Further, we listen and derive insights from social conversations among patients and across therapeutic areas within the pharmaceutical industry. We analyze this dialog qualitatively and quantitatively to provide insights into patient behaviors, attitudes, concerns and knowledge gaps.
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