Created with Sketch.
28 minutes | Feb 5, 2021
#086 Welcome Back to 2021
Yep, Chris and Mark managed to get through not one, but TWO lockdowns. So, Welcome Back 2021! We survived COVID and not only that, here’s what we got up to. Not that we did anything extraordinary or anything… But seriously, for all of us the last 12 months has been a crazy roller coaster ride. And for some, the wheels did come off through no fault of their own. The system was, in a lot of cases, just not flexible enough to allow them to adapt successfully. For others, the sheer refusal to adapt to the changing landscape came home to roost. Many businesses found themselves without their usual customers or their usual revenue models. And many did nothing. However, those who decided rewrite the playbook? Quite a few, found new customers and even kept old ones. Adapt or die. We didn’t make that up. Promise. The post #086 Welcome Back to 2021 appeared first on A Digital Marketing Podcast - Destroy Digital.
30 minutes | Mar 1, 2020
#085 Scoping your UX
If you fail to plan…you plan to fail. It’s an old adage that is more than apt for today’s episode. Scoping your UX (User Experience) is really your first port of call when it comes to any website or digital project. This should be done even before designing the UI (User Interface). For all you Call of Duty players out there, mastering the ‘360-no-scope’ was definitely a thing that gave you bragging rights. As the name implies, it’s a video game manoeuvre where you spin around 360 degrees and hit your target without ‘aiming’. However, that is not what, ever happens in reality. Hands up, anyone who thinks that playing ‘pin-the-tail-on-the-donkey’ is the best way to spend thousands (tens, if not hundreds) of dollars on your next digital project? Yeah. Thought so. So, what does scoping your UX do for you? The Number One thing is it helps make sure you address ALL of the concerns, behaviours and priorities for ALL of your users. This user pool not only includes your external users (i.e. customers, clients, readers, viewers etc) but also your internal users (i.e. sales, marketing, admin and operations etc). Don’t forget about your internal users Making life difficult or impossible for your staff with a clunky back-end is a sure-fire recipe for failure. A lot of organisations relegate their website or tech-build to the IT department. Which is logical until the website is launched and Marketing is left to maintain it. Even worse, it’s built entirely through the IT lens but needs to work seamlessly with Sales, Logistics and Finance. It should be pretty obvious by now that mapping your User Experience is super-critical to the success of your project. Here’s the episode on Issimo Markets that explores UX further from a user perspective. Here’s what Wikipedia says about Google AMP. The post #085 Scoping your UX appeared first on A Digital Marketing Podcast - Destroy Digital.
29 minutes | Feb 23, 2020
#084 – Kosdown Printing
The people at Kosdown Printing are the best at thinking in ink and turning your ideas to printed masterpieces. Here’s how to translate that into digital marketing gold. As the premiere ‘print-on-anything, any-time’ printers in Victoria, Kosdown Printing has been the go-to of many Melbourne-based graphic designers and creatives for the longest time. Famously known for their customer service and on-time delivery of even the most complex print and installation jobs. Long story short. EVERYBODY who’s in the business of needing printing done (whatever the size) KNOWS who KOSDOWN is. How do you turn that Kosdown Printing magic into digital marketing gold? Listen out for Henrietta as she announces the arrival of those classic gold-nuggets from Chris. Currently, all that good stuff that Kosdown do is locked away in the minds and imaginations of those who are already in the know…the trick is to show-don’t-tell. Thinking in Ink Sometimes, when you’re in a commodity space with a lot of commodity ‘run-of-the-mill’ players, the best thing you can do is to take the high-road. If you’re already the market leader in terms of innovation, then you should demonstrate that. The merits are two-fold. It allows your audience to identify with your industry-leading position and choose to engage with you on that basis (think of it as ‘celebrity’ status). And the other is for you to justify your prices. This is especially useful when qualifying your customers. Those who won’t pay the prices you command aren’t really ever going to be your customers anyway. The sooner you find out – the better. Here’s the Kosdown website if you’re looking for great print partners. Also here’s an episode on making content. And another on how to ‘Show. Don’t tell.‘ The post #084 – Kosdown Printing appeared first on A Digital Marketing Podcast - Destroy Digital.
41 minutes | Jan 27, 2020
#083 – GUEST – Lisa Bender. Podwhale podcasting –
When is an app not an app? When it is an entire platform for corporate communications and leadership. Welcome to the Podwhale podcasting mobile application platform. This week, we have special guest, Lisa Bender (who’s Chris’ partner in this venture) join us to talk more about what Podwhale does and what they need to look at marketing-wise. Podwhale is definitely more than just a mobile application platform. It is a whole new way for companies and organisations to communicate internally. Imagine being able to hear from your leaders or talk to your team via an internal ‘radio show’ every week. There is nothing like hearing it from the horse’s mouth. As a training tool and also as a vehicle for team building the possibilities have enormous potential. Especially for a workforce that is off-site and on-the-road. The major failing of HR-driven, staff email newsletters is that they are generally, impersonal and in many cases, contrived. A simple internal survey will reveal the antipathy and the ‘simply switch off’-ness that is the hallmark of most corporate e-newsletters. How can the Podwhale podcasting platform change your organisation? Simple. To find out, keep listening or head down to the Podwhale website and drop either Chris or Lisa a line. They don’t have a form like we do but we’re told it’s in the works. For more episodes that talk about using word of mouth to help spread the…word about your venture, click here. The post #083 – GUEST – Lisa Bender. Podwhale podcasting – appeared first on A Digital Marketing Podcast - Destroy Digital.
26 minutes | Jan 19, 2020
#082 – Happy 2020 Predictions
Here are our 2020 digital marketing predictions. Will we be right? Or are we wrong? Is this something that we’re going to regret? You decide. Usually, the writing is on the wall when it comes to these sort of predictions. And to be honest, a lot of what we’ll be saying you might have heard before. But the real nuggets here are in how Chris and Mark dissect the issues and put forward their observations as to why. One big one will be the continued rise of Artificial Intelligence applications and AI-supported workflows. Make no mistake we have firmly down that path and if we do it right it WILL enhance our lives in ways that we haven’t even dreamed about. The other is that Tik Tok could be just a flash in the pan…but then again, if they can find a way to sustain their user base, they could be the next big social media platform with a young (and hence developing) audience base. What are YOUR 2020 Digital Marketing Predictions? Drop us an email and tell us. Or get onto our Facebook page and tell us. PS here are a couple of our favourite episodes from 2019.078 – Alicetronics076 – DESTROY DIGITAL – The GAME SHOW069 – GUEST – Morry Morgan048 – Bronwyn Clee The post #082 – Happy 2020 Predictions appeared first on A Digital Marketing Podcast - Destroy Digital.
29 minutes | Jan 5, 2020
#081 – Carers Couch
The Carers Couch is more than just an app. It is a portal to a whole raft of services and support for people who are caring for loved ones, especially those who are terminally ill. To be frank, this is a role that we suspect nobody wants. Imagine having to help ease a loved one to the end of life. Then imagine realising that there is no one else that can or will take up the mantle. Finally, imagine doing this not just out of obligation but out of love. Then imagine the exhaustion and realisation that you’re at the end of your resources. That you are now the one that is tired and in need of respite. One of the first rules in this sort of situation is that you must look after yourself first. Only then do you extend the very best care to the one that needs it the most. Like the safety briefings on airplanes, where you are asked to put on your own mask first before helping someone else put theirs on. Carers Couch is totally worthwhile and very needed As a start-up, Carers Couch is doing great work. And as a startup, they’re facing exactly the same challenges that most startups face from a comms perspective. And that is one of finding their voice. Start-ups are always pivoting – not only their business, funding and revenue models but also their comms. And it is not helped by the fact that start-ups have multiple audiences. From users to investors to suppliers. So the best thing one can do is to take the time to do an audience map (AKA persona work) and to tailor the content in EACH channel to the right audience. And then monitor the response to fine-tune your message and offering. Constantly, until your voice and message are more mature and stable. Listen to another episode that talks about brand voice. In Frank’s voice, actually. And here are a couple of links to the Rode mics that Chris and Mark were talking about in this episode. They are perfect for totally giving your phone made content that professional touch. Rode SmartLav+ for Smartphones Rode Wireless GO – compact wireless microphone system The post #081 – Carers Couch appeared first on A Digital Marketing Podcast - Destroy Digital.
32 minutes | Dec 15, 2019
#080 – Iotasol
‘Do these guys know what they’re doing.’ That’s a statement, not a question. But to answer the question…yes. Yes. they do. Iotasol is a web and mobile development concern that does amazing work. The only problem is that it’s hard to tell that by just looking at their website. How do they do it? Where does the Iotasol magic come from? To be straight up honest, we think it’s all about Ravijeet Dang. He’s the Managing Director for Iotasol in Australia. He’s also the Chief Technology Officer for Mark’s startup, RubySODA. #fulldisclosure In the true spirit of Destroy Digital, we’re going to pull out the big guns and throw out a full broadside. Time to get your helmet, Ravi. Joking. The truth is, from a pure business perspective, aligning one’s brand and visual identity is a heck of a lot easier than fixing product problems, cultural issues and operational blockages. And that should be Iotasol’s first port of call. Get the clothes that suit the wearer. Right now, they do not look like the innovative tech-powerhouse that they are. That needs to change to allow more flexibility with the higher business functions. From recruiting staff to attracting the right clientele to being industry leaders. Look from the Outside-In and understand what your customer sees when they look at you, it’ll tell you what you need to change for the outside to match the inside. Head over to this episode that talks more about this ‘Outside-In’ approach Chris and Mark keep yapping on about. The post #080 – Iotasol appeared first on A Digital Marketing Podcast - Destroy Digital.
38 minutes | Dec 8, 2019
#079 – Issimo Markets
When is a market not just a market? When you’re Issimo Markets. Issimo Markets is a revolutionary, mobile-based, must-have vendor management platform. It will transform the humble Farmers’ and Weekend Markets. The traditional Weekend Market is poised for an upgrade. Employing a simple to use, mobile application, market organisers can now streamline vendor applications and management. This is a total game-changer. The challenges faced by the Issimo Market team will require a staged approach in how they reach their target audience. In fact, they actually have two target audiences. Market Organisers and Vendors. While each audience segment is dependent on the other, their first port-of-call will be the Market Organisers. However, when there is a critical mass of Markets on their roster, Vendors should then be actively targeted and signed up. How to entice Issimo Markets users to signup? Content will be king here. From having a website that will allow blogposts to an engaged Instagram account will add immense value to how people find them. User-Generated Content will be a very useful way to solicit content for Social Media. Smart curating and employing the right hashtags will go a long way in making the most of the content that is uploaded by Vendors and Market Go-ers. Listen on as Chris and Mark, break down the approach and content suggestions to maximise takeup. Also, listen to this episode on The Vegan Market of Melbourne for a deeper understanding of what markets do. Have a look at the Issimo Markets website here. The post #079 – Issimo Markets appeared first on A Digital Marketing Podcast - Destroy Digital.
24 minutes | Dec 1, 2019
#078 – Alicetronics
Alicetronics is not just your typical neighbourhood electronics store. Not only are they the authorised Jaycar stockist for Alice Springs, but they are also the premier electronics store in Central Australia. And here’s what we think. What’s better than being next to a McDonald’s? Having FREE electric vehicle charging to boot! Now that will definitely bring in ALL the nerds. And if you’re Alicetronics, that is exactly what you want. But what do you do if you want to attract the nerds that are searching for you with the Google machine? Or on the Facebooks? What do you need to make sure that you show up in all the searches? Both paid AND organic? The Alicetronics website could do with an overhaul. The easiest thing to fix is to make sure your website is built for search and conversions. This means having the right pages with the right titles and the right content to facilitate organic search (AKA SEO) and also paid search (AKA PPC). Another good thing to have is the capacity for Landing Pages that address individual pain points, product or issues that your customers are searching for. And right now their website isn’t built for that. And unless you’re actually searching for their brand name (ie Alicetronics), their website Might As Well Be On Mars. When is an eCommerce store not an eCommerce store? When it’s used as a catalogue for SEO and reviews. Yep. An eCommerce plug-in for WordPress like WooCommerce will have all the built-in functionality to get images, product descriptions and reviews on to your website. This immediately gives your website searchability if you have customers searching for products in your area. And if you’re not set up for selling online, just simply switch off the shopping cart. Boom! No More Mister Nice Guy. So to see what all the fuss is about, check out their website here. Image credits Naparazzi for the base image. The post #078 – Alicetronics appeared first on A Digital Marketing Podcast - Destroy Digital.
36 minutes | Nov 20, 2019
#077 – Sherlock Homes Loan Investigation
Trying to find the best mortgage lender is sometimes like looking for The Hound of the Baskervilles. Lots of tramping about in dark moors, sidestepping the occasional puddle of gore and then having a drooling quadruped maul you for your trouble. Here is where Kyle Scott AKA Sherlock Homes Loan Investigation comes in. It’s no secret that lenders and banks aren’t the most forthcoming in terms of transparency with their lending practices. It is also no secret that borrowers have been compared to lambs for the slaughter. Face it. In Australia, we’ve had to have a Royal Commission into our banks and the whole thing wasn’t pretty. Here is where having someone like Kyle Scott in your employ can very advantageous. However, the problem here is unlike Sir Arthur’s eminent fictional detective, Kyle hasn’t got the same notoriety. What wrong with Sherlock Homes? Firstly, the name itself is a double-edged sword. A simple Google search will yield a whole stack of ‘everyone else’. Yep. The problem with going with a popular phrase (or a clever pun of) is that you’re just ‘one of the crowd’. One way is to differentiate yourself is to add a pre-fix or even a suffix. For example, “Kyle Scott, Sherlock Homes Loan Investigation” or “Sherlock Homes – Kyle Scott, Loan Investigator”. This should sufficiently set you apart from the crowd. Reviews and Testimonials Like our fictional namesake, the big thing is to set about creating a reputation. An online one, in our case. So, get reviews and testimonials. Lots of them. And make sure they are NOT kept in your filing cabinet. Have them on Facebook, LinkedIn and Google. Then, go and make content. As much as you can. Good, targeted content. Listen to the episode as Chris and Mark outline some strategies and pointers to help get Kyle found. Create a veritable library of great content, case studies and true stories about the horrors, the pitfalls, the learnings and paint the picture on why you need to have Sherlock Homes – Kyle Scott, Loan Investigator on your payroll. Here’s Kyle’s website – at the time of publishing, it still needs a bit of work but you’ll be able to get in touch with him there. And here are a couple of episodes on personal branding that could help shed more light. Bronwyn Clee Bill Zammit The post #077 – Sherlock Homes Loan Investigation appeared first on A Digital Marketing Podcast - Destroy Digital.
29 minutes | Nov 10, 2019
#076 – DESTROY DIGITAL – The GAME SHOW
In this special GAME SHOW edition of Destroy Digital – your host Chris Asher grills our guest Mark Chen. Listen to Chris spring on Mark, a field of rapid-fire questions on digital marketing…things. Hear Mark up the ante and ramp the difficulty level to ‘certifiable’ as he attempts this…blindfolded. This week’s episode takes a direct path to the answers by asking the horse’s mouth. Using a simple format of matching a Marketing Activity (eg email marketing, persona work, user journeys etc) with an Industry or Profession (eg florists, interior decorators, digital agencies, accountants etc), we get some spitballed content off the top of our heads. Unrehearsed and unresearched, Mark will run his mouth with solutions that could or could not work. It was Chris’ idea. Whatever was he thinking? Who will win in this contest of wills? Will it be Chris as he tries to get a straight answer? Or will it be Mark as he tries to follow his own train of logic? Listen for the bell. Digital Marketing Disclaimer Warning: Do not try this at home. We are professionals in our field and have signed an all-inclusive waiver that allows us to attempt this sort of professional suicide. If you do have any questions you need (or want) answered, use this contact form. We put our reputations on the line, so you don’t have to. Chris and Mark neither endorse nor warranty the answers in this particular episode. Employ them at your peril or advantage. The post #076 – DESTROY DIGITAL – The GAME SHOW appeared first on A Digital Marketing Podcast - Destroy Digital.
25 minutes | Nov 3, 2019
#075 – Keep Making Content.
No one’s going to care about your content. So, you have to keep making content. Crazy right? Not really. The key here is that you have to be in it to win it. If you’re making content, then keep making content. No matter what. And make sure you cover your bases with Paid, Owned and Earned media. And don’t get caught in the weeds. Good content is independent of production values. You really want to avoid the proverbial ‘lipstick on a pig’ scenario when it comes to online content. Take a leaf out of the content making book of Vanessa Dolan from Creative Recruiters. She makes content on her phone. Every single day. And it works. They’re ranked by Linkedin as Asia Pacific’s Most Socially Engaged Creative Recruitment Agency. Now that you’ve made that content where do you put it? Well, there are THREE types of media. In THREE different places. There are THREE. THREE is the number…after two and before four. What are the THREE? The first is Paid Media. Frankly…it has almost no cred with consumers. Very few people these days will buy or convert off the back of a paid post. But they will do their research or dig deeper if your content is intriguing enough. Some of the above paid-media will funnel audiences to our next level of media. Owned Media. It is more credible than Paid Media and is usually used to build affinity and to demonstrate expertise. They come in the form of a blog, a podcast, a newsletter and even a youtube channel. You as a brand will have complete control and the initiative. Cue Carol Camoen‘s episode on taking charge of your brand narrative. Finally the Holy Grail. Earned Media. Unbiased. Pure. Real. It could go either way. Could be negative or could be positive. You have no control over it. This is akin to UGC or User Generated Content. Think of independent reviews like on Google and Facebook. Users really put a lot of trust in them. Why? Because it’s earned. Good or bad, you’ve earned it. Especially if the person creating that content in relation to your brand is highly trusted and credible. This has the highest value. Now this means that getting negative feedback is also not the end of the world. Anytime you get feedback it is an opportunity for you to reach out to increase your credibility. If you get negative reviews, reach out to the reviewer and ask for them work with you fix the issues. Co-opt them into the process. Then have them report on the process as you go about demonstrating how serious you are about your users and how you totally do not take your customers for granted. Then watch your brand loyalty go through the roof. This is not speculation. This is proven. Keep making content In short, keep making content to get good Earned media. You should have Paid Media and Owned media working in conjunction to give your audience a reference point to your offering to help you get Earned Media. And so, the wheels of the bus go round and round… Finally a shoutout to Bronwyn Clee. If you’re ready to “…to turn the shit in your life into fertiliser.” Here’s where you go. She’s the very best at what she does and she’s got the IQ and EQ to get you where you need to be in life. Image Credits: Tom Margie The post #075 – Keep Making Content. appeared first on A Digital Marketing Podcast - Destroy Digital.
29 minutes | Oct 27, 2019
#074 – Building an e-Commerce website?
There are e-Commerce sites and there are e-Commerce sites. Some are good and some are terrible. If you’re building an e-Commerce website, you need to be very clear about your objectives and also make sure the User Experience is spot on. Don’t overestimate your customers desire to access your offering. Too much friction and they’re out of there like a shot. The major takeaway here is to successfully map your customer’s User Journey. Make sure you take the time to test this, preferably with actual users and focus groups. Reduce friction and increase ease of use. If you’re selling internationally there are a few things to take into account. Currency conversion is one. Shipping costs and handling is another. Selling online will also show up any weaknesses in your inventory management. From unique identifiers, such as SKU’s (Stock Keeping Units), barcoding and even warehousing. Listen on for other things to look out for when you’re trying to sell online, be it physical products or online downloads. So, if you’re building an e-commerce website, here’re other episodes that cover other aspects on web builds. Episode #066 – Top WooCommerce PluginsEpisode #024 – Good Web Development – Buyer Beware Here’s an AUSPOST Business page about shipping. The post #074 – Building an e-Commerce website? appeared first on A Digital Marketing Podcast - Destroy Digital.
36 minutes | Oct 20, 2019
#073 – Kaley Chu needs a website
The last time we spoke to Kaley, she’d just published a book – 100 Lunches with Strangers. And now, she’s a bona fide keynote speaker – with a national speaking gig under her belt with a rapidly filling schedule heading towards the end of the year. And now Kaley Chu needs a website. Since we last had Kaley on here (6 months ago), she’s been invited to speak at quite a few corporate events and conduct workshops. In September, she did her first national gig at the Choice National Conference–sharing the stage with the likes of Anh Do, Shane Jacobson and Jordan Nguyen. Amazing. What’s even more amazing is that’s she’s now picking up bookings for next year…and frankly, it’s time to upgrade her website. Like most startups, it was built on the fly and on a shoestring budget. This is way more common than you’d think. So, now that Kaley Chu needs a website, what should she be looking out for her new web build? What does the site need to accomplish? What will it do? How will it do it? How will it be built? So many questions… But have no fear, Chris is here and he’s got his checklist. Yes. The Oink Digital website builder questionnaire that goes out to every client that wants a new website. So listen in as we go through it. One question at a time. *Disclosure – Mark is a shareholder in Kaley’s speaking company – Kaley Chu Enterprises. To listen to our episode with Kaley click here – 100 Lunches with Strangers.To ‘Do yourself a favour’ – Click here.To see Kaley’s website or buy her book – this is the link you want. If you’re looking for good copywriters – check out Avion communications – ask for Shaun. And finally, if search marketing is your thing go to Nelson O’Neill but DON’T ask for Sea-ren (pronounced Sharon). It’s either Sean or Karen you want. The post #073 – Kaley Chu needs a website appeared first on A Digital Marketing Podcast - Destroy Digital.
28 minutes | Oct 13, 2019
#072 – Little Hope Eatery
How do you make sure your local business is top of mind? This episode we have a look the Little Hope Eatery and recommend a few simple ideas to leverage all that goodness that is already available on the Interwebs. Most café owners are too busy being café owners to be social media content creators. And that’s a fair all. It used to be that online directories were how your local businesses were found. Not anymore. There is hope for the Little Hope Eatery! The Little Hope Eatery is a really vibrant and energetic local café on Hope Street in Brunswick, Victoria. Ever since it’s been taken over by new management, the vibe has been awesome. The new owner, Dom has put a lot of energy into it and it shows. Here’s how you get bang for buck Your Google My Business page is now a MUST HAVE for your local business. More and more, your customers will be googling you and ‘boom’ you show up in the map listings. Or for example, customers google ‘best local cafés near me’ and your café will show up in a list of local cafés with ratings and reviews. Investing in content specifically for the Google directory is a very good use of your time. User-Generated Content is another key to spreading the word. Using Instagram for cafés is a no brainer. Aside from asking your customers to post pics of your yummy food and hash-tagging you, try to create campaigns that give them a reason to do so. Image-based contests or giveaways are a good way. Here’s a previous episode where we talk about location optimisation. And another episode that talks about making platform-specific content. The post #072 – Little Hope Eatery appeared first on A Digital Marketing Podcast - Destroy Digital.
25 minutes | Oct 6, 2019
#071 – Do Yourself a Favour
A favour is not a favour if no one knows you’re doing them a favour. A good way to manage client expectations is to be upfront when you go above and beyond. When you go beyond the project scope, make sure to tell your clients. You might be surprised when they stop taking you for granted. Do you feel taken for granted by your clients? Do you feel that they don’t value your time? Do you just say ‘yes’ every time they ask you to do something, even if it’s beyond the project scope and the budget’s run out? You know it’s not their fault, right? If you keep allowing your clients to undervalue you, then you will be undervalued. One other common scenario is that one particular low-budget client that keeps adding to the scope (but not the budget) with last-minute requests. Tell us if this sounds familiar. To diplomatically reduce their demands, you just quickly do it and try to move on. But you can’t move on because the client comes back saying that what you did was not quite right and asks you to redo it. Just to get them off your back, you do it. They then come back and ask for more tweaks, saying ‘if you did it right the first time, you wouldn’t have to do it again’. Now you’re ready to tear your hair out… You have the power to manage client expectations Avoid all that angst. How? Simple. NEVER DO FAVOURS without telling them that you are. Do it before you start. Even better put a dollar figure to it and tell them what that is. Never be taken for granted again. The post #071 – Do Yourself a Favour appeared first on A Digital Marketing Podcast - Destroy Digital.
42 minutes | Sep 29, 2019
#070 – Anti Social Media Platforms
Have you heard of the YouTube Adpocalypse? How about Likes being hidden on Instagram? It doesn’t affect the majority of users but it does adversely affect those who use social media platforms to make a living. Those guys are usually just seen as collateral damage. Make no mistake. Most social media channels make their revenue from selling ads. Yep. Which means they are beholden to their advertisers. This means having advertiser-friendly content. Which is interesting, because most of these platforms DON’T make their own content. These platforms are almost entirely reliant on crowd-sourced or user-generated. This is the major source of audience eyeballs. Meaning, we make this content, upload it to a platform and WE go to this platform to consume this content. Now the sneaky bit is that these platforms sell ads on OUR content and reap in the profits. Anti-social behaviour on social media platforms goes both ways In the case of YouTube, their ad revenue is shared with the creators. Which funds the making of this content. However, YouTube is demonetizing videos without telling the creators why. It’s like being asked to play tennis without being told about rule changes and having the court makings hidden from the players. Find out more about this here and here. With Instagram, this a lot more straight-forward. Instagram was never designed as an e-commerce or business platform. It started life as a simple photo-sharing app that now has a billion monthly users. Millions of people and thousands of businesses use it to make money and sales. The issue is that Instagram has recently started hiding Post Likes in some countries as a trial to shift user behaviour. Consequently, influencers who are using Instagram to make money from their sponsors or from endorsements are feeling the pinch. It was already a precarious situation and now they are having to change their business model. Collateral damage. Find out more about this here and here. This has led to the rise of new platforms that are specifically for people to actually transact and do business. Etsy is one. Another being developed for the fashion industry is called RubySODA. Collectively, they’re known as social-commerce platforms. Note: Mark is the CEO of RubySODA and he promises that it will fundamentally change the way fashion is bought online. Image Credits: Today Testing (for derivative) [CC BY-SA 4.0] The post #070 – Anti Social Media Platforms appeared first on A Digital Marketing Podcast - Destroy Digital.
43 minutes | Aug 4, 2019
#069 – GUEST – Morry Morgan
It’s only taken us 60 episodes and 24 beers to finally get Morry Morgan from the School of Hard Knock Knocks to come into the studio. In this episode, we catch up from where we last left off a year ago. We yak about making content, getting it out there and also an easy low-cost way to get your business found on Google search. Would love to write a stack here about what a great guest Morry was and how a simple face to face meeting has turned into one of our most informative episodes so far. Would also love to list all the stuff we talked about in a…list that is easy to navigate and read. But that really isn’t going to happen. What Morry Morgan knows The methodical success that is the School of Hard Knock Knocks is too big to fit into these show notes. It started as a simple standup comedy class in Melbourne to a legit school with a nationwide footprint. If you’re a business owner looking to learn how to properly market yourself on the internet, listen on. To get more context, here’s our original episode on the School of Hard Knock Knocks. And here’s where to sign up for some stand up comedy lessons. The post #069 – GUEST – Morry Morgan appeared first on A Digital Marketing Podcast - Destroy Digital.
30 minutes | Jul 26, 2019
#068 – Meet Bill Zammit
Bill is in the business of corporate happiness. He is a pioneer in the space of using happiness as a corporate KPI. He is also a tourism consultant, film location guy, business coach and production house etc. That’s a lot of stuff. The key to personal branding is all about honing in on the one thing you want to be known for. Kapow! As talent and expertise go, Bill Zammit is one of those guys that seems to be able to do-it-all. Those multi-skilled types that seem to be able to succeed at everything they touch or give it a red hot go. Great upside. The downside is what do you tell people that Bill does? Especially if you’re trying to get cut-through? What is Bill’s elevator statement? We had a go at explaining what Bill does for a living and we got a bit hung up on all the cool stuff he and his partner have done or are doing. Personal Branding in a Nutshell So, we just starting calling Bill, the ‘happiness’ guy. And it worked. It was the ‘easy-in’ that allowed us to introduce his philosophy and then when we had people hooked – we could expand on all the other stuff he does. If you’re happy and you know it – just ZAMMIT! down to Bill’s website to get him to bring some happiness to your organisation. Here’s the episode with Jack the Bear, who’s also building a personal brand. The post #068 – Meet Bill Zammit appeared first on A Digital Marketing Podcast - Destroy Digital.
14 minutes | Jul 13, 2019
#067 – RANT – Digital agencies gone bad.
Digital agencies gone bad are a sad fact of the landscape, make sure you protect yourself. Everyone has heard of someone who’s had a digital service provider who’s gone rogue. While everything is going fine and Dand-y, great. Until you decide to take your business elsewhere or when they go under. To be perfectly frank, hearing this really makes Mark upset. This rant was his idea. As an ex-owner of an agency, he’s completely mortified that any agency owner will hold his clients to ransom by withholding their login details. What to do with digital agencies gone bad… Here’re some things you need to make sure you have when dealing with ANY digital agency. Access to all YOUR online assets and also make sure you own your domain name and have your own account with your hosting service. This way you minimise your exposure to shonky operators. Also, hear from Chris about what best practice looks like in this space. Don’t get held over a barrel – protect your assets and assert your rights. You should own your data and your website. The post #067 – RANT – Digital agencies gone bad. appeared first on A Digital Marketing Podcast - Destroy Digital.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021