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41 minutes | Jan 10, 2022
#62 | Darshan Gajara | Driving digital design resources, education, inspiration.
“We can take a lot of inspiration from our engineering friends in this department. I think engineering is always at least a few years ahead in any company because they are usually the first people to start working at a startup”. — DARSHAN GAJARA.We are super excited to kick off 2022 with a fresh episode of Designdrives.In EP62 we had the chance to chat with Darshan Gajara Head of Design at GraphCMS a growing startup based in Berlin.He is also the creator of Product Disrupt.com which is a popular newsletter and website for design resources linked towards the best design blocks, the best podcasts, the best resources, and also a great newsletter for young designers to advance themselves as a designer.With Darshan, we jump into;What it means to join an early-stage startup as a designer as he joined GraphCMS as the founding designer.What it means to grow together with the team and the company as a designer.What kind of challenges come ahead as you work in such an environment.We also talk about why and how you can use the power of online education and inspirations to advance yourself as a designer using good resources and online programs.During the episode, he also shares his insights on:As a designer how you can find fresh materials online.What to expect and how to adapt to your job role after joining a startup.How to stay agile and structure the design projects?How to set up projects and design teams?Thanks a lot for your time and for learning Darshan!******The GuestDarshan Gajara is a Product Designer driven by the passion for making products and helping others do the same, or even better. He is Head of Design at GraphCMS and runs ProductDisrupt.com where he shares his insights and curated list of resources to learn product design for young designers and wannabees.The reason why he created this side-project ProductDisrupt.com is he is an internet-made designer and strongly believe in giving back to the internet.He also holds a Bachelor’s degree in Computer Engineering from the University of Mumbai.Darshan experienced in delivering end-to-end product solutions for India’s top ticketing portal BookMyShow and building a crowdfunding platform for creatives – Wishberry. He also worked towards building a community of design enthusiasts for Panda Network.His key skills included business requirement mapping, product specification, user experience by user research, user interface and interaction design and studying the user feedback on an iterative basis.He has been working as an independent Product Design Consultant for 6+ years now. His clients include startups and established businesses from US, UK, UAE, Canada and India.
33 minutes | Dec 21, 2021
#61 | Josh Clark | Driving digital AI product experiences.
“It doesn’t necessarily take advanced technology to have a great impactful project. I think sometimes as technologists we forget that”— JOSH CLARKWe are thrilled to launch our EP61 featuring Josh Clark founder of Big Medium in New York.Josh is a vivid speaker, a brilliant author, and an expert on UX design for AI.With Josh, we jump into how AI could influence creative decision-making and how it’s already influencing our day-to-day activities and decision-making.We also discuss what’s his perspective on why AI as a complementary aspect to human decision making should give, signals, recommendations but also what level of confidence the AI actually has in the signal to make it transparent to humans.He also shares his experiences working with AI projects, making it a super inspiring conversation on the future of AI. During the episode we explore:The impact of technology on human decision-makingOne of the biggest challenges in designing AI experiencesWhy questions are more important than answers when designing for AIWhat are the challenges in “probabilistic design”?How much "AI/Data" do you need to prototype an experience? How can design foster development in AI?The Dark side of AI (Optimism and Practical Skeptmism)Thanks a lot for your time and for learning Josh!———The GuestJosh Clark is a UX design leader who helps organizations to build products for what's next.He is the founder of Big Medium, a New York based design studio specializing in future-friendly interfaces for artificial intelligence, connected devices, and responsive websites. His client’s list includes Samsung, Time Inc, ExxonMobil, About.com, TechCrunch, Entertainment Weekly, eBay, O’Reilly Media, and many others. Josh has written several books, including "Designing for Touch" and "Tapworthy: Designing Great iPhone Apps." He is also an Editorial Board Member at Rosenfeld Media and an Advisory Board Member at Third Wave Fashion. In 1996, he created the popular “Couch-to-5K” (C25K) running schedule, which has helped millions of skeptical would-be exercisers take up jogging. (His motto is the same for fitness as it is for software user experience: no pain, no pain.)He speaks around the world about what’s next for digital interfaces.
47 minutes | Dec 13, 2021
#60 | Brittany Arthur | Driving innovation cultures through facilitation.
The goal is to be in line with the vision and then the way in which you align with the vision that's where you get to creative.Brittany Arthur———We are excited to announce our EP60 featuring Brittany Arthur, Co-founder & Director of Design Thinking Japan & Business Karaoke Podcast.With Brittany, we dive into the connection between culture and innovation.We learn how design as facilitation can foster business innovation and growth and where Brittany saw people's life change to create problem-solving.Further, we dig into how design thinking can break company structure hierarchies and bridge cultural differences.She also shares how to measure the impact of design facilitation and how to leverage the digital layer on a hybrid world of digital-physical facilitation. During the episode we explore:How do you evaluate if a workshop or design thinking session was a success?How do you ensure your projects have an impact and not get "lost in the transition to implementation".How do you ensure facilitation has a long-term impact on your work/workshops.The design and innovation culture in Japan and how it differs to other regions in the world?How the right facilitation can bridges cultures and bring people together.Best practices in design facilitationHow to keep the alignment with the business vision and strategy, but still foster positive transformationHow to navigate design facilitation in a hybrid world of physical and digital sessionsThanks a lot for your time and for learning Brittany!———ABOUT THE GUESTBrittany Arthur supports companies in Japan to bring their business aspirations to life and to ignite creative confidence at the Japanese workplace by equipping people with tools for innovation.She specializes in innovation, Design Thinking and Design Sprints in Japan and in Japanese.She is the Co-founder Director of Design Thinking Japan & Business Karaoke Podcast, the only English-Japanese, 🇬🇧🇯🇵, innovation podcast because innovation is driven by the power of storytelling.She also founded the ToYoko Design Thinking Network, the only English-Japanese, 🇬🇧🇯🇵, innovation MeetUp because innovation requires robust ecosystems of community and partnership.She has a equal passion for Rotary. Brittany is a member of the Rotary Club of Berlin-International, Past Rotary Foundation Scholar, Past President of Rotaract Club Berlin and Past Vice-Chair of the Rotary International Joint Committee for Young Leaders and Alumni Engagement.She also a member of the Australian and New Zealand Chamber of Commerce in Japan. She’s continued to contribute to the creation of new industry knowledge and exchange ideas around the new world of work.
51 minutes | Dec 5, 2021
#59 | Fabrice Pöhlmann | Driving behavior design and gamification.
EP59 with Fabrice Pöhlmann, Founder and CEO at HelloDesignWith Fabrice,we talk about why, how, and what to focus on behavior design principles and how he's now implementing these principles to any kind of project.We also discuss how to use behavior design to drive business goals and actually get stakeholders motivated to use gamification in order to drive business KPIs.Further, we dig into a specific project where he actually had the chance to use gamification for making help content accessible to the generations.During the episode we explore:How do design with gamification in mindHow to design for behaviorHow you can infuse behavior design in any projectHow to start a design agency and grow itHow to understand the relationship between target group and choosing the right content & UX strategyThanks a lot for your time and for learning Fabrice!——The GuestFabrice Pöhlmann has been teaming up with creative agencies and start-ups to create sticky brands, converting websites and lovely digital products for almost a decade. Today He’s the Founder and CEO at HelloDesign besides this he’s also a Lecturer for Design Thinking at Hochschule Fresenius in Germany. In his role as CEO of HelloDesign, he helps organizations combine behavioral science and design thinking to develop products that help their users live happier and healthier lives.Here are some recent website projects that he had involved in,User Research: Studio SaschInformation Architecure: Reinhard Ernst MuseumUX & UI Design: Pure Perfection | Award Winning Aesthetic & Skincare ClinicHe was the Keynote Speaker at Hochschule Darmstadt / Code University Berlin / Product Camp 2020.
70 minutes | Nov 12, 2021
#58 | Bob Baxley | Driving UX Leadership at Apple, ThoughtSpot, Pinterest and more.
We are thrilled to launch EP58 with Bob Baxley, Senior Vice-President of Design at ThoughtSpot.Before ThoughtSpot he served as a Senior Manager of Design and product management at Apple and Head of Product Design at Pinterest.With Bob, we talk about the software as a creative medium and a potential opportunity for designers.We also talk about the Design-Culture at Apple and what makes it so unique when it comes to Customer-Experience.During the episode we explore:Why the team comes first and how important team and culture is done any product innovations.What Bob has learned working with Steve JobsHow Apple wins through designHow Apple drives UX design and user researchWhy great design needs great engineeringHow design visions can bring teams together and bring together design and engineeringOver a million users, no user research, why every project needs a tailored approachThanks a lot for your time and for learning Bob!### THE GUEST ####Bob Baxley is a design executive, advisor, mentor, and advocate that has built, managed, and led UX teams at some of Silicon Valley’s most respected companies. With a career spanning three decades, Bob's work at Apple, Pinterest, Yahoo!, and elsewhere has touched hundreds of millions of users around the world. Currently, Bob serves as the Senior Vice-President of Design at ThoughtSpot, a business intelligence and data analytics platform. An advisor to Project Invent, Bob is committed to recruiting and inspiring the next generation of designers by mentoring individuals and advising organizations that are working to improve the profession and practice of digital product design.——The GuestCatherine Nygaard has been making well-designed and meaningful products, services, connected systems and environments for over a decade. She is the Design Director at WhatsApp in London. Before that she was Experience Design Director at Airbnb in San Francisco and Head of Product Design + Research at THE NET-A-PORTER GROUP in London. In addition to that she was also Design Director at Spotify and Method where she worked with many design studios around the world.Her experience spans retail for digital and physical environments in fashion, connected home, gaming and video streaming for cross-platform/devices environments. She gained experience in both designing and leading and growing design teams.
45 minutes | Oct 30, 2021
#57 | Catherine Nygaard | Driving UX/UI for billion+ users.
In EP57 we have the chance to learn with Catherine Nygaard, Design Director wat WhatsApp and former Director at Airbnb and Spotify.With Catherine, we explore how to grow design teams, foster creativity in your team, and what she has learned working with some of the world’s best product teams in the world.We also learn her personal approach towards design and what she has learned managing design teams and working in transformative business environments: for example her time at Airbnb during the times of COVID.During the episode we explore:How to design for billion+ users.How to drive productivity in your team.How to empower users.The importance to know the ‘why’ of your innovation.What makes your product stand out.Why culture is key for foster creativity.Thanks a lot for your time and for learning Catherine!——The GuestCatherine Nygaard has been making well-designed and meaningful products, services, connected systems and environments for over a decade. She is the Design Director at WhatsApp in London. Before that she was Experience Design Director at Airbnb in San Francisco and Head of Product Design + Research at THE NET-A-PORTER GROUP in London. In addition to that she was also Design Director at Spotify and Method where she worked with many design studios around the world.Her experience spans retail for digital and physical environments in fashion, connected home, gaming and video streaming for cross-platform/devices environments. She gained experience in both designing and leading and growing design teams.
52 minutes | Oct 20, 2021
#56 | Margot Bloomstein | Driving Content Strategy
In EP56 we have the chance to learn from Margot Bloomstein, author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap (2021) and Content Strategy at Work (2012). She is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.With Margot chat about the driving content design and strategy.During the episode we explore:The three-legged stool of content design.How to collaborate with stakeholders in content design.The upside of shared ownership to push ideas forward.Synergies of digital content and product design.Challenges of aligning Brand and Content StrategyChoosing the channel for content is key.Quality over quantity in marketingThanks a lot for your time and for learning Margot!——The GuestMargot Bloomstein is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap (2021) and Content Strategy at Work (2012). She is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.As a speaker and strategic adviser, she has worked with marketing teams in a range of organizations over the past two decades. The creator of BrandSort, she developed the popular message architecture-driven approach to content strategy.Margot teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria, and lectures around the world about brand-driven content strategy and designing for trust.
65 minutes | Oct 10, 2021
#55 | Jaime Levy | Driving UX Strategy
Very excited to launch our 55th episode featuring Jaime Levy an American author, lecturer, interface designer, and user experience strategist. She wrote one of O’Reilly’s bestselling books called UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions. She first became known for her new media projects in the 1990s. For more than 30 years, Jaime has been a pioneer in the creation of game-changing digital products and services. Her passion is to help business leaders and internal teams transform their product visions into innovative digital solutions that customers want. With Jaime chat about the driving UX Strategy and touch base on the following topics: Why is the relationship of UX and Product Strategy is critical for any business How to run User Research programs How to define the right scope for a client How to run benchmarking projects around UX and Product StrategyHow to use Social Media to validate assumptions and learn about user behaviour How small changes in the UX strategy can create a completely different product (Tinder vs Bumble) You can get her book here: https://www.amazon.de/-/en/Jaime-Levy... You can also explore her new audio version of the book, via Audible.And check her website here: https://jaimelevy.com TThanks a lot for your time and for learning Jaime!
42 minutes | Sep 19, 2021
#54 | Philipp Steiner | Driving industries with future thinking.
In EP54 we have the chance to learn from Philipp Steiner a Design Leader, former Executive Director at IDEO, and Senior Director at Teague.With Phillip chat about the driving industries with future thinking.During the episode we explore:The power of mixing design disciplines.Aviation Experience x Service DesignThe importance of future thinking and advanced design.Using "backcasting" in design.How to structure advanced design projects.Why prototype very early is key.Why bringing "whole-self" to project can create magic.Why shared ownership is key for projects.Why design leaders should act as role models.How to foster creativity in your team.Thanks a lot for your time and for learning Philipp!The GuestPhilipp Steiner believes everyone has a creative capacity to support ongoing, meaningful, and positive transformations of great businesses. With expertise in using Human-Centered Design, Philipp focuses on unlocking creativity in people so they can actively shape the world around them.As a creative leader, Philipp has extensive experience generating award-winning work across industries for companies such as Microsoft, Hewlett-Packard (HP), Boeing, Ford, Starbucks, and Nike. He has recently exited the role of Executive Director at IDEO having led their evolution of intangible design capabilities and supported their growth in areas of design strategy, innovation, and mobility. As Senior Director at Teague, Philipp built and led a world-class team of Creative Directors. Collectively, this group oversaw all projects originating at Teague’s Aviation Studio in support of Boeing’s R&D and their airlines’ fleets branding/customization efforts.Philipp is an experienced keynote speaker at industry conferences such as IDSA, Semi Permanent, PD+I, and AIX.
56 minutes | Sep 7, 2021
#53 | Dr. Elizabeth Churchill | Driving UX insights for digital tools
In EP52 we have the chance to learn from Dr. Elizabeth Churchill, a Director of User Experience at Google.With Elizabeth we chat about the intersection of design and psychology as well as her approach on influencing product strategy from a User Research perspective. During the last years Elizabeth had the chance to work on many of Google’s well known software tools like Flutter, Material Design and recently Google’s new OS system called Fuchsia.During the episode we jump into:✅ how to she set’s up to UX research projects at Google✅ how interviewing people outside of your user group can foster innovation✅ the biggest mistakes digital products teams and startups make in their product design, strategy and research✅ how to do user research on AI projects✅ what excites her about the future of tools and software platforms when it comes to user research✅ tactics to create more empathy in your larger product team (e.g. workshop method called “wearing hats"✅ how to control the customer experience with cognitive science and visual designThanks a lot for your time and for learning Elizabeth!
48 minutes | Aug 24, 2021
#52 | Prof. Clive Grinyer | Driving service design leadership
“Design is about raising ambitions.”In this episode, I chat with Clive Grinyer, Head of Service Design at Royal College of Arts in London.In the episode we talk about: - his experience to work with legendary designers like Bill Moggridge (IDEO Co-Founder) and Jony Ive (Former VP of Design Apple). - how he implemented service design and user-centric processes leading global design teams and projects - how you communicate the impact of design investments within a company and set KPIs- why it's more important than ever to focus on the MVE (Minimal Viable Experience) - how he is using his skills to create a path for designers to be effective - why it's better to be a great designer first before moving into design leadership and management, it’s not something you can learn in school - how you set up KPI and business goals for service design outcomes and why you should align on them early in the process - how do you methods like “design intervention” and design vision to ensure the success of a service design projectAbout the guest:Prof. Clive Grinyer is Head of Service Design at the Royal College of Art.Clive is an acknowledged expert in service design, design thinking and digital and technology innovation who has led award-winning design teams for companies around the globe.Clive started in design consultancy Ideo in London and San Francisco before co-founding design company Tangerine with Martin Darbyshire and future Apple design chief and RCA Chancellor Jony Ive. He went onto build and lead design teams for Orange, Samsung and Cisco and was Director of Service Design at Barclays.In 2018 Clive was named in Creative Review's Top 50 as 'a passionate advocate for the transformational potential of design for some three decades.
49 minutes | Jun 10, 2021
#51 | Afshin Mehin | Driving brain-machine interfaces
In EP51 we interviewed Afshin Mehin who is the founder of Card79 about brain-machine interfaces and the future of multi-modal interaction design.He and his team recently had the chance to work on the Neuralink robot and beyond that experimented in many internal projects on the future of thought-based interfaces.During the episode we jump into:how to BCI (brain-machine-interfaces) workwhat value do these interfaces providehow do interactions with such interfaces work and why multi-modality is keythe evolution and future of interaction designhow to navigate the value of design in the fields of advanced technologies, science, and researchchallenges when designing though-based interfacesThanks a lot for your time and learning Afshin!About Afshin Mehin:Afshin Mehin is the founder of Card79, a creative studio based in San Francisco and Vancouver specializing in giving form to the future. Consistently blurring the boundaries between our digital and physical lives, he’s worked for client’s ranging from small startups such as Neuralink and Noon Home to large Companies such as Amazon, Lululemon and Ford. Prior to setting up Card79, Afshin worked in San Francisco and London for design studios such as Whipsaw, IDEO, BarberOsgerby, and Terence Conran.
66 minutes | May 30, 2021
#50 | Gavin Ivester | Driving design leadership for world-class brands
In episode 50 I had the absolute pleasure to learn from Gavin Ivester, VP of Design of Bang & Olufsen.Gavin made experiences working at Apple, Nike, Puma and even gained experience working as a design consultant.During the episode we talk about to:how to lead design teams and projects at Apple, B&O, Nike, Puma and othershow design drives brand and brand drives designwhy brand transformation starts at the product briefwhy you can’t disconnect brand values and product designhow he helped to simplify the user experience by collaboration of UX/UI teams and Industrial DesignWhy design requires optimismAbout Gavin Ivester:Gavin Ivester is a hybrid product and brand leader with roots in Silicon Valley industrial design and extensive European lifestyle and tech experience. He specializes in driving profitable, responsible growth through the power of design and brand.Gavin recently exited the role of VP Design at Bang & Olufsen after wrapping up his efforts on an aggressive product portfolio upgrade. Coupled with new strategy, the company has returned to profitable growth.As Senior VP/General Manager of PUMA’s global Footwear division, he drove growth of over 400% to €2billion, and led PUMA’s watches and eyewear product lines.Gavin designed the first-ever PowerBook at Apple, headed Nike’s Global Footwear Design team, served as Gibson Guitar’s Chief Creative Officer, and lead a turnaround of Under Armour’s Footwear division.As an entrepreneur and consultant, Gavin has advised on brand and growth strategy for Grammy-nominated music artists and companies in healthcare, banking, beverages, digital media, sports fashion.
66 minutes | May 16, 2021
#49 | Spencer Nugent | Driving impact by visualization
In episode 49 I had the absolute pleasure to learn from Spencer Nugent.Spencer is well known in the Industrial Design community for his tremendous community content and sketching tutorials with his blog Sketch-A-Day. In the past, he worked at ASTRO Studios, Vivint Smart Home, and others. Currently, he is also an educator at Offsite, an education platform by Advanced Design.With Spencer we dive into:The importance of visualization for the design processhow to stay motivated in creating community contentHow to drive business impact as a designer through visualizationhow sketching and dodging helps to align within a design process and helps you to “prototype” ideasthe importance of visual thinkingDiversity in design: what designers should do to tangle problems around inclusion and diversityWhy it is critical to developing more diverse role models in the design communityMore about Spencer:Spencer Nugent is the founder of Sketch-A-Day, has been engaged in providing free, high-quality online design sketching tutorials and on-site sketch workshops since 2008. He has created an extensive online network and following within the Industrial Design community and continues to connect with students and design professionals via his online websites.His experience includes working at General Motors in Warren, Michigan, San Francisco-based design firm Astro Studios, heading up his own design consultancy, Studio T minus where he worked with several clients primarily in the consumer electronics and apparel industries. Spencer has worked with brands such as Microsoft, Intel, Hewlett Packard, BodyGlove, Adidas, Verifone, Kyocera Altec Lansing, Hasbro, Dell, Tupperware, and Motorola. Further, Spencer has been involved in managing the design for Vivint Smart Home.Most recently he started his business with 50/50 CreativeLabs as well as teaching at Offsite.
72 minutes | May 9, 2021
#48 | Phil Balagtas | Driving speculative futures
In episode 48 I had the absolute pleasure to catch up and learn from Phil Balagtas.Phil Balagtas is an Experience Design Director at McKinsey & Co. in San Francisco,CA. He is also the founder of The Design Futures Initiative (DFI) that focuses on speculative design.An educator and futurist.His Design Futures events bring together designers, futurists, and strategists from all over the world to teach and speak about designing for the future and the ethical challenges around emerging technologies. Speculative Futures are a new field and his initiatives enable people around the world to access frameworks, methods, and knowledge to apply it and use it to solve major global challenges.Speculative futures can drive strategic business visions.During the episode, Phil shares inspiring learnings about how speculative futures can be used to make strategic business decisions. By understanding preferred, probable, and potential futures businesses can understand the long-term consequences of a market and designers support in aggregating knowledge from experts into a visualized and tangible future story that helps everyone to make the right decisions and be aware of consequences.Public policies and ethics around technology.Further, Speculative Design can be used to make people aware of how frameworks and innovations around data, technology, privacy, business models, and design concepts will lead to certain behavior and societal outcomes. This can be used to raise awareness and act early for policymakers and technology regulators to create the right frameworks that balance the needs of humans and businesses.About Phil Balagtas:Phil has been a Visual & UX Designer since 2001 and has experience designing across a variety of devices and platforms within non-profit, retail, advertising, and enterprise software organizations. He is currently an Experience Design Director at McKinsey & Co. in San Francisco, CA. He is also the founder of The Design Futures Initiative (DFI), a nonprofit that organizes the international Speculative Futures meetups and PRIMER conferences in the US and Europe. An educator and futurist, his events bring together designers, futurists, and strategists from all over the world to teach and speak about designing for the future and the ethical challenges around emerging technologies.Phil is also an avid public speaker—he has presented and taught workshops around the world on various topics including Design Facilitation, Digital Transformation, and Speculative Design. Delivering powerful statements around the importance of design and strategy to shape the future of society and businesses, he shares an amalgamation of experience from working across sectors and focuses on how to empower designers for social impact.More about Phil:Phil currently contributes to a small chapter of a book coming out later this year led by Gem Bartond called: Experimental RealismHe runs a frequent Twitch show called ztopia.show about speculative futures.Books Phil recommends:Future Shock by Alvin TofflerHow to Future by Scott Smith and Madeline AshbyFuture Scouting by Damien LutzSpeculative Everything by Anthony Dunne & Fiona RabyExtrapolation Factory Operator's Manual by Elliott Montgomery & Chris WoebkenDiscursive Design by Bruce TharpHomo Deus, Sapiens, & 21 Lessons for the 21st Century by Yuval Noah HarariThe Signals are Talking by Amy Webb
41 minutes | May 2, 2021
#47 | Bilgi Karan | Driving future hybrid design experiences
In episode 47 I had the absolute pleasure to catch up and learn again from Bilgi Karan.Bilgi Karan is UX Manager at Inter IKEA Group - working on Smart Home experiences.Hybrid design approach.Bilgi has a strong background in designing hybrid experiences, uniting interaction and industrial design aspects, Before his role at IKEA, he worked as a Principal UX Designer at Above in Sweden, at TEAGUE in Seattle and Sony in Sweden, and graduated from Umea Institute of Design in Sweden.UX Strategy informs Industrial Design Strategy.During the episode, we explore the intersection of Interaction and Industrial Design: why you need to think about future digital interactions to inform strategic industrial design.Further, we touch on what design areas are key contributors in designing connected smart home experiences and what excites him about the space.Habits vs “Newness”One of the key challenges when designing anything innovative is how to drive user adoption and create nudges to create a positive human behaviour change? In the episode we touch on strategies designers can apply to understand the border between these two aspects - and it starts and end with user research.Tech-driven vs User-driven.Bilgi had the chance to work with many Advanced Technology teams during his career. In the episode, he describes how he tries to approach tech innovation with a “human” perspective and why we should be careful to task designers to “find applications for technology innovations”.
35 minutes | Apr 1, 2021
#46 | Kevin Bethune | Driving business innovation and impact
Happy to share that episode 46 is out! 🎙 This time we had the great opportunity to speak to Kevin Bethune - Founder & Chief Creative Officer at dreams • design + life Chair of the Design Management Institute Board of Directors, and Author at the The MIT Press - as he is writing a book on the intersection of design and business.Kevin started as a designer at Nike and later on worked as a VP of Strategic Design at Boston Consulting Group (BCG) Digital Ventures. Further Kevin gave a TEDx talk on the “4 superpowers of design” which we can highly recommend.With Kevin, we chat on the intersection of business and design. How can design drive business impact? Why designers should think beyond human-centered design? Why "business language and communications" skills are key to build strong partnerships to push an idea forward?Why designers should think more about ethics, sustainability, diversity and inclusion? And how to approach it?Kevin explains and gives insights into how designers can shape businesses - especially in uncertain times like these.Thanks a ton for the time Kevin - it was great learning from you!Enjoy the episode! And happy eastern!
45 minutes | Feb 21, 2021
#45 | Matt Wallaert | Driving behaviour outcomes
A good manager needs to identify the levels of wants & needs - this can be done through behavioural planning.In episode 45 I chat with Matt Wallaert on driving behaviour outcomes. Matt is the author of “Start at the end” and former director of Microsoft Ventures. Formerly he was also Chief Behavioural Officer at Clover Health.Matt and me meet in 2018 as we were both speakers at a Conference called “IT Arena”. It was great to reconnect!In the episode we learn from his experiences of driving behaviour outcomes. We touch on:-> Matt Wallaert’s journey on the intersection of behavioural science and product development.-> Why Behaviour design requires a holistic approach.-> Why everyone is shaping user behaviour outcomes in different ways.-> Why you need to align on “success factors” before any design process.-> How do design for a behaviour outcome and consider long term consequences.-> Why behaviour science can be used to increase business and product successEnjoy the episode!Check out more about Matt’s book here: https://www.amazon.com/Start-End-Products-Create-Change/dp/0525534423
43 minutes | Feb 10, 2021
#44 | Marc Abraham | Driving products by balancing tensions.
“Tension doesn’t have to be a bad thing… Tension can actually be healthy…” — Mark AbrahamIn episode 44 I chat with Marc Abraham about innovating in product strategy and product development by balancing different tensions and how they could even create a better outcome in the end.Marc is Head of Product for Engagement at ASOS in London and Cu-Curator of Mind The Product, where he is working with organisers of ProductTank events in over 25 countries to ensure we deliver the highest quality events for our global community of product people.He also wrote a book called “Managing Product = Managing Tension”. In the episode he shares his product management process, the role of design for product success, best practises in the collaboration of Product Managers & Designers and how the tension in a team and different stakeholders can drive innovation and product success - when managed well.Enjoy the episode!
42 minutes | Dec 31, 2020
#43 | Rob Harrigan | Driving AI potentials and visions.
“Cross-pollination is the best thing for creativity. - Rob on his creative process.In episode 43, we chat with Rob Harrigan, Lead Designer at Y Media Labs and former Design Principle at IBM within the Data & AI organisation.In the episodes he shares how designers can see, explore and visualise potentials and visions of technology - making ideas tangible and tell stories that make people see potentials and drive believe in new technologies. In his personal experience he was driving multiple design initiatives at IBM focusing on explaining AI and exploring long term visions and opportunities - by crafting and design great stories.From art school to AR, Rob has over sixteen years of experience as a creative in a multitude of forms, from advertising to technology. Prior to his role at IBM that was the Associative Creative Director at advertising agency Ogilvy, gaining many experiences in the New York Design scene.Rob discusses how he moved into the field of design and technology from his education background as a fine art graduate, and how his background strengthens his skillset in his work. With so many years of design experience, Rob gives insights into the three design principles he has learned throughout the years and why that is relevant and important for designers nowadays.On the role and impact of design in business, besides designers simply ‘having a seat at the table’, Rob posits that designers can be a voice of reason for businesses and in early-stage technology developments.About Interaction 20:Interaction 20 is the annual Interaction Design conference organized by IxDA - the largest community dedicated to interaction design - and in 2020 hosted by the IxDA Milan & Turin local group. Interaction Week 2020 brought together the brightest minds in design, as well as science, philosophy, psychology and business.Interaction 2021 will happen fully online. You can get more details here: https://interaction21.ixda.org
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