45 minutes | Aug 27th 2020

Good Brands Exists in our Hearts and Minds - Brand Design for Authenticity & Delight

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Look around and you’ll see brands and branding everywhere. Brands play an important role in our lives and are likely one of, if not, the most critical elements of a business or organization. Design is a big part of branding because so much of brands must be visual, strategic, and intentional to be effective. On this episode, we explore branding from a few different angles: what it means, how it manifests, and how designers create and maintain successful brands. Our guest co-host, Jennifer Bryan, is the Founding Partner and Creative Director at Think Joule, a brand strategy firm. Jennifer gives us a crash course in authentic branding that touches all 5 senses. Then we’re joined by Michael DiTullo, a world-renowned industrial designer, who shares how he infuses brand and design language into products and experiences for a vast array of different clients. Plus, Jennifer and Sam share their weekly doses of good design.

 

For links to resources we discuss on this episode, visit our show page: 

Good Brands Exists in our Hearts and Minds - Brand Design for Authenticity & Delight

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