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In this episode of Design by Committee, we chat with Ryan Wilson from Axe and Tiller! Topics include: The new rules of golf, and how tech might be used to ease such a big transition How we can use data to actually drive innovation, and move past simple reporting Balancing being visionary and grounded, and using data to help The dangers of video-based research, and the upside of using diary studies for research The trouble with surveys, and ideas about how to better collect feedback Retail experience design We'd love to have you as part of our show! Call in at 813-485-4866 or email ask@dbcshow.com to join us and chat about your questions and comments!