How do you explain what you do, when you can't actually say it?
In this week's episode, we dive deep with one caller, tackling a parcularly difficult situation: how do you explain what you do, if you're not allowed to actually say it? Because of FDA restrictions, Adam can't use specific language on his site, making it very difficult to tell a story that resonates with users and clearly explains the product benefits to his audience. The clock is ticking as they try to navigate this difficult situation, and we try to offer a few ideas about how to make the best of this tricky situation. Email your questions to email@example.com and we'll chat about them!