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First things first, welcome to 2016. Happy New Year - now let's get down to business. This year we're starting off the year with a 10-art content series on creating and selling online courses. This episode will teach you about Jeff Walker's sideways sales letter - which is the best way to get online course sales. [smart_track_player url="http://inboundpro.podbean.com/mf/web/kerzai/19-conversion-steroids.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

The first 10 weeks of 2016 will be all about creating and selling online courses. In Design and Convert, we'll be talking about how to create irresistible offers, creating landing pages and sales pages that convert, and how to use psychological triggers in your marketing. [smart_track_player url="http://inboundpro.podbean.com/mf/web/a7mkdh/D2016.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

Are you using a responsive WordPress theme? Does you screen adjust to your smartphone, tablet or other devices. If not, then you're falling behind - and fast. Today's episode will share why you need a responsive design and I share the stats to back it up. If you already have a responsive site, you can go ahead and skip this one. [smart_track_player url="http://inboundpro.podbean.com/mf/web/4rf8dg/18-responsive-design.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ] Length: 16 minutes, 30 seconds | Download: MP3 (17.9 MB) | Review: iTunes

Attracting an audience isn't enough. What's the point of getting people to follow you to learn about a particular topic and then have them do nothing. Them doing nothing does you and them no good. They don't get results because they don't take action, and you build your business because you're not encouraging action. [smart_track_player url="http://inboundpro.podbean.com/mf/web/6u4gq2/17-convert-with-podcast.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

In today's episode we talk about how to create a better visitor experience on your website by avoiding some of the biggest design mistakes. These mistake can repel your visitors and keep them from joining your emial list. [smart_track_player url="http://inboundpro.podbean.com/mf/web/8zdja5/16-design-mistakes.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

Color psychology is a real thing. Like people study this stuff because colors can affect how we feel and our behaviors. So today we dive deep into color psychology and look at the different places where you can use these ideas to have the biggest impact in your business. Hope you enjoy this episode. [smart_track_player url="http://inboundpro.podbean.com/mf/web/qc68n3/15-color-psychology.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

It's easy to end up with a cluttered site after producing content for so long. And sometimes we have to do a bit of spring cleaning. But what pages do you keep and what pages do you remove? This episode talks about the pages your absolutely need to have. Hope you enjoy it! [smart_track_player url="http://inboundpro.podbean.com/mf/web/psqd9z/14-pages-you-need.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

Focusing on traffic first is a waste of time, but that's where most people start. In this episode I talk about why your should focus on conversion first, way before you start trying to bring new visitors to your blog. [smart_track_player url="http://inboundpro.podbean.com/mf/web/cz6x28/13-focus-conversions.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

This episode is all about the things that kill your conversion rates on your blog. We look at research statistics and why sliders should be completely avoided. After you're done with this episode, fix these 5 things and you'll be setting your site up for more subscribers. [smart_track_player url="http://inboundpro.podbean.com/mf/web/ey7xwr/12-conversion-killers.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

I compiled a list of visual content ideas from across the web to share with you today. These come from the people who are using visual content and are doing it right. I hope you find this list of tips useful. Enjoy! [smart_track_player url="http://inboundpro.podbean.com/mf/web/uakc86/11-design-expert-tips.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

It's one thing to get a ton of visitors, it's something totally different to keep them on your website. This episode of Design and Convert goes into the strategies to make your wordpress blog sticky - by that I mean, how to make your visitors stick around long enough to take an action. [smart_track_player url="http://inboundpro.podbean.com/mf/web/f8e4mj/10-design-blog-sticky.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

In this episode of Design and Convert we talk about the website elements you should be testing to improve the conversion rate on your site. If you're not testing these, then you won't know how well you're doing. [smart_track_player url="http://inboundpro.podbean.com/mf/web/vmjpd3/09-testing-design-elements.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

Your homepage will get viewed by a lot of people. Visitors might show up on your site through content pages, but those who want to learn more about your and what you have to offer will visit your home page. [smart_track_player url="http://inboundpro.podbean.com/mf/web/j964hg/08-homepage-design-tips.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

After figuring out what visual content can do and how you can create different types of content based images, you have to think about a strategy. What sites are you going to focus on? What will you share in those content pieces? [smart_track_player url="http://inboundpro.podbean.com/mf/web/493rqe/07-visual-content-strategies.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

Just like there are several different types of articles you can write, there are also several different types of visual content you can create to spread your message. This episode goes into the 9 types you can create today. [smart_track_player url="http://inboundpro.podbean.com/mf/web/5vsmqn/06-types-visualcontent.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

Visual content is a great way to attract an audience to your website and business. If you're not using visual elements to share information, content and ideas, then you're leaving a lot of traffic on the table. Listen to this episode to learn more about how to create visual content. [smart_track_player url="http://inboundpro.podbean.com/mf/web/bgtmn3/05-create-visualcontent.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

In the last episode we started talking about things you can change on your website (design and copy) that can increase the number of people taking action. [smart_track_player url="http://inboundpro.podbean.com/mf/web/fwg8mq/04-increase-conversions-p2.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

When you want to increase the number of people that subscribe to your email list or buy your products, the best place to look is the design and copy of the page that's supposed to do that job. [smart_track_player url="http://inboundpro.podbean.com/mf/web/aqxn7z/03-increase-conversions-p1.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

There are a ton of tools, software programs and service available today that make web design super easy to do. In this episode I go into the ones I use and others that I don't use, but highly recommend for beginners. Hope you enjoy this show. [smart_track_player url="http://inboundpro.podbean.com/mf/web/rbwhi3/02-design-tools.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

In this first episode of Design and Convert we talk about why it doesn't matter if you consider yourself a web designer or not - you are still responsible for getting visitors to take action on your website. [smart_track_player url="http://inboundpro.podbean.com/mf/web/ztkmuh/01-not-a-designer.mp3" color="feefd6" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]