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21 minutes | Sep 10, 2020
Ideas to Increase Engagement on Your Social Media
https://gingerbratzel.com/episodenumber32/So many practices want to improve their social media as a tool to attract more patients. And they spend a lot of time (AND money) to only get so-so results.Here’s the deal-e-o, to maintain people’s attention you have to create content that they want to engage with. An engaged reader is more likely to follow your information, read your posts, call your office, AND think of you when a friend or family member needs a referral!I’m giving you a list of 6 different types of posts and how to rework them so that you can use them over and over in your practice to create connection and engagement with your patients.
22 minutes | Sep 3, 2020
Patients don’t buy dentistry, they buy the conversion it creates
https://gingerbratzel.com/episode31For our patients, they are looking for that final outcome and how their lives will be better from having dental care. They don’t care about impression material; they are looking for what their life is like on the other side as they go through this conversion from their before state to the after. This week on “Dental Mental” we're breaking down that experience. And we’re talking about using September to fill holes in the schedule (and their teeth) and help patients.
15 minutes | Aug 27, 2020
Staying Crisis Mode A Little Longer
GingerBratzel.com/episode30The good news about being in a crisis (yep, I’m going there), this will not be the last time it’s going to happen.We will get through it and your dental practice will look different on the other side because you will be a different person from going through this experience.And while crises can be stressful, it’s a wakeup call for other issues that existed before the crisis started but weren’t painful enough at that stage to deal with them. People run FROM pain (physical like a toothache and emotional like frustration in your dental practice) more than they run TO pleasure. Each crisis brings two things:1. Unexpected problems2. Unseen opportunities So right now, it’s beneficial to stay in ‘crisis mode’ a little longer to take advantage of opportunities we don’t normally see and help carry you through in your dental practice to a better outcome.Listen in for the key areas to focus on to build your dental practice moving through post-COVID.
16 minutes | Aug 20, 2020
3 Quick Actionable Tips for Your Dental Practice
https://episode29 This week’s episode “Dental Mental” podcast is all about A-C-T-I-O-N with small seeds you can plant now and harvest when you need it.August is slowing down for many practices and September is looking very holey for many practices. (I share more details as to why on the podcast.)Use these 3 tips to create traction. And with all three combined, they cost less than a $1 to do. And these 3 tips are a cornucopia of easy to implement strategies.
23 minutes | Aug 13, 2020
Attracting Patients Who Can Pay
https://gingerbratzel.com/episode28Things that haven't changed: people still need dental care. Offices are open and ready to help.Things that have changed: more people aren't completing their care.COVID has shifted our whole economic, mental, and emotional foundation. So being able to recalibrate how to position your practice, offer treatment options, and overcome the obstacles are ways to restart and refocus your practice.Listen in to this week's episode on the 4 things that have changed and how understand them will put you in a better position to help your practice.
13 minutes | Aug 6, 2020
Putting action into your dental marketing
http://GingerBratzel.com/episode27The #1 mistake I see in most dental marketing, they failed to get me to take action NOW. So on this episode of “Dental Mental” podcast, we put the Walk into our Marketing Talk to bring new dental patients across the finish line and get them to actually come into the office.I’m putting all the pieces together and tying it up in a bow for you for your dental marketing. If you create your own marketing, or if you hire it out, you will have a master list to see if it checks all the boxes to lead the patient from just thinking about it to actually taking action by coming in.
13 minutes | Jul 30, 2020
Benefits to attract dental patients
http://GingerBratzel.com/episode26A common mistake when we’re talking to people about their dental issues, we slip into dentist brain and focus too much on the technical talk about the care vs. the benefits our patients need to hear. And it works so much better if we know what’s important to THEM, so we can customize our benefits discussion specifically towards their wants and needs. We’re diving into the “Benefit Talk” for your dental marketing to help you get more patients on this week’s “Dental Mental” podcast episode. This is part of our series on attracting more patients with your current marketing efforts. I’m going to tie this into the bigger picture, give you some ideas inside and out of dentistry so you can understand it through your patients eyes. If you create your own marketing, or if you hire it out, you will have a master list to see if it checks all the boxes to lead the patient from just thinking about it to actually taking action by coming in.
13 minutes | Jul 23, 2020
Providing Social Proof To Attract New Patients
http://GingerBratzel.com/episode25Social proof is powerful. You can talk about how great your office is all you want, but when someone hears it from other satisfied patients that have been through the same experience that you are considering, we can relate to them. But most social proof and testimonials floating around out there stink! It’s about as powerful as vanilla yogurt. Getting great heavy lifting social proof that grabs people’s attention is like anything else: it’s a step by step formula. We’re continuing our series on Good Dental Marketing here on the “Dental Mental” podcast as I demystify the steps of getting social proof that is more powerful than Oprah’s carb struggles for Weight Watchers. And I’ll show you examples of what potential patients are looking for from your existing patients to help them go from on the fence to saying “YES”. Listen in as we inspire you and your team to create your office’s social proof ambassadors. If you create your own marketing, or if you hire it out, you will have a master list to see if it checks all the boxes to lead the patient from just thinking about it to actually taking action by coming in.
12 minutes | Jul 16, 2020
Grabbing patients attention
GingerBratzel.com/episode24Good marketing should pique the interest of your ideal patient enough to get them to read on. And you do that with a well-constructed headline. I’ve decided to do something a little different, and I’m going to demystify the marketing process that gets patients to take action (like making an appointment).So for the next few podcasts, I’m doing a series where I’m taking key elements of good marketing and deep-diving into several areas so you can have a lesson plan on how to do this for your office. If you create your own marketing, or if you hire it out, you will have a master list to see if it checks all the boxes to lead the patient from just thinking about it to actually taking action by coming in.They are quick lessons with laser focus on your marketing process and ideas to get you started. And with this first one we’re grabbing new patients' attention right off. If you nail this one, you will be lightyears ahead of all your competitors.
17 minutes | Jul 9, 2020
BONUS: When Your Biggest Nightmare Comes True
GIngerBratzel.com/episode23BonusBeing a dental practice owner is scary business on the best of days. Now add a looming economic down period with a pandemic overhead. It’s no picnic.So how would you feel if:Your business has to shut down You have an immunocompromised child at home during COVID… And you were doing everything ‘right’ but then your worst nightmare happens anyway, and the world comes crashing down on you.Well this DID happen to one of my coaching clients. I’m going to share her story with you and what we had set up before all this hit, Plus, how she got through this experience mentally, physically, and financially.
29 minutes | Jun 25, 2020
Getting Scrappy To Grow Your Dental Practice
GingerBratzel.com/episode23I will take resourcefulness over any other superpower in the world.When you're scrappy, you can work with anything. So this week we talk about how to be scrappy and do a check in on what you should and should not being focusing on right now in your dental practice to grow.
26 minutes | Jun 18, 2020
Get $100,000 worth of Marketing Analysis for (almost) free
GingerBratzel.com/episode22This week’s episode of The “Dental Mental” Podcast, I walk you through the EXACT steps, I use with my private clients to identify their practices’ profit centers, how to ethically ‘clone’ their best patients (no test tubes involved) and use the intel for future marketing/referrals/social proof/success stories to make better decisions and save money. I’m giving you a step-by-step plan (and scripting) to do this in about 10 minutes/day over one week for the cool cost of about $100 and a little of your time.
23 minutes | Jun 11, 2020
Handling the 4 types of patients in your dental practice right now
GingerBratzel.com/episode21During this economic recovery, there are different types of patients, in different parts of their dental journey. And each needs something different from you and your dental team to help them through this experience. We break down the characteristic of each, what their looking for, and what things you need to be doing NOW and in the future, to increase clarity, build connection, and get acceptance.
20 minutes | Jun 4, 2020
4 Areas of Distinction for Your Dental Practice
GingerBratzel.com/episode20If you’re not distinct, you won’t come to mind when they need dental services and you won’t be recommended to their friends and family .The 4 C’s of Distinction is based on:1. Clarity2. Creativity3. Communication4. Customer ExperienceAs always, we’re getting real here and breaking each one down. I also share what a group of business owners said about dentistry at a recent conference that will make you rethink all your marketing, especially your website. It wasn’t good. (Don’t worry, I’m going to tell you how to fix it.)
22 minutes | May 28, 2020
3 JUMBO Mistakes dental practices are making right now
GingerBratzel.com/episode19It’s totally normal to feel like the world is rushing at you right now.Every day is a new challenge. And it’s scary.But every day is also opportunity. So, what should you focus on? What should you ignore?
23 minutes | May 21, 2020
Survival guide for dental practices right now
GingerBratzel.com/episode18As practices start scaling up, there is two key areas to focus on well before you thing you need them and that's your new marketing message for the current time and conversion.We talk about serving patients in their current needs and establishing momentum to sustain the practice in this new economy.
20 minutes | May 14, 2020
Making Competition Irrelevant
GingerBratzel.com/episode17Even as the world has changed, the fight for your patients’ attention hasn’t gone away. But every business has taken their eye off the ball…including your so called ‘competition.”Here’s your moment to create your NEW position in the marketplace as we redefine the business of dentistry. Regardless of your location and demographics, you can get in on the ground floor of your new direction.You get to make up the rules and set the stage as you pivot, without compromising care.
21 minutes | May 7, 2020
Dental practice opportunities during COVID-19
GingerBratzel.com/episode16During this pandemic, I have seen some brilliant business ideas in other industries come to light. Concepts and systems that probably wouldn’t have been implemented otherwise because everyone was complacent with the old status quo.We dive into the silver lining of the current environment for dental practices moving forward.
21 minutes | Apr 30, 2020
SEO vs PPC for dental offices
GingerBratzel.com/episode15If you have a website, you probably have have heard about Search Engine Optimization and Pay Per Click. But what should you be focusing on? Where should you spend your time and money? We talk about what they are, what they mean in today's market, and some guides to make your marketing elbow grease go farther.
12 minutes | Apr 23, 2020
Emergency Care During COVID-19
GingerBratzel.com/episode14We have the first 30 days of dental practice data in during the COVID-19 pandemic on how practices did.While most practices were empty 95% of the time, there were others who were able to deliver emergency care and also attracted droves of new patients.We break it down in this episode and define what's working and what's not so no matter what type of office you have, you will know where to pick up the pieces when we all get back to work.
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