27 minutes | Jan 11, 2023
Brandi Eppolito - SchoolAdmin
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Brandi Eppolito, Vice President of Marketing at SchoolAdmin (now Finalsite).SchoolAdmin is a strategic enrollment management system designed to help schools thrive, and it’s trusted by over 500 of the world's most successful institutions.Brandi excels at building marketing organizations and engines from scratch. She is constantly learning and she enjoys being part of a fast-paced, driven team. She believes marketing is as much about driving measurable performanc,e as it is about creativity and storytelling.
30 minutes | Nov 30, 2022
Elizabeth Irvine - MarketMuse
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Elizabeth Irvine, Vice President of Marketing at MarketMuse. Elizabeth’s focus is driving demand generation through a multi-channel approach and a sophisticated content strategy. MarketMuse is a content intelligence platform that sets the standard for content quality. The AI-powered platform increases traffic and engagement, improves productivity, and drives revenue. Their customers include Monday.com, TentCraft, Cortex, and many more. Elizabeth’s 15-year marketing career has focused on driving growth for organizations in B2B SaaS and technology media. She’s built three marketing departments from the ground up and thrives in building impactful, revenue-generating marketing organizations for startups.
29 minutes | Nov 30, 2022
Tom Flierl - Amla Commerce
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Tom Flierl, Vice President of Sales and Marketing at Amla Commerce. Amla Commerce is a global software company that has grown out of the belief that ecommerce software should enable sustainable growth. The company offers its ecommerce customers insights into what works and what doesn’t through a suite of innovative products.In his role, Tom leads cross-functional marketing, sales and account management teams; he directs brand development, product positioning, and go-to-market strategy; he also manages Amla Commerce’s technology partnerships, analyst and channel relationships.Armed with a deep sales and marketing experience and a history of performance in business development, Tom offers leading teams and organizations leadership expertise across both B2B and B2C companies including professional services, technology, manufacturing, distribution, healthcare, financial services, and consumer packaged goods.
25 minutes | Nov 30, 2022
Kirti Dewan - Bugsnag
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Kirti Dewan, Vice President of Marketing at Bugsnag.Bugsnag is the platform that helps developers take full ownership of the code they ship, while at the same time creating an enjoyable experience when fixing errors. Their customers include Lyft, Gusto, 99designs, Dropbox, HotelTonight and many more.Kirti brings a combination of industry best practices, creativity, and scrappiness to the job through her rich experiences at early stage and venture-backed startups, publicly traded enterprise companies, as well as her experience as a former Gartner analyst. Kirti is Passionate about helping companies build a marketing foundation or scale an existing marketing engine.
31 minutes | Nov 29, 2022
Erik Wagner - Onclusive
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Erik Wagner, Head of Growth at Onclusive. Wagner built the marketing and sales development teams at Onclusive prior to their acquisition in 2021. Onclusive’s technology, insights and expertise makes sense of the fractured, fast-moving media world we work in. The company is a trusted partner for PR and Communications success, helping clients to elevate their performance and prove their value. Erik has 14 years experience building marketing strategies and leading marketing and sales teams for growth-oriented technology companies. He is a seasoned marketer who has proven success directing marketing campaigns, building demand generation programs, managing product launches, defining brand voice and message, managing marketing & sales operations and leading transformational projects.
37 minutes | Nov 29, 2022
Devang Sachdev - Snorkel.ai
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Devang Sachdev, Vice President of Marketing at Snorkel AI. Before Snorkel , Devang was leading the product and partner marketing teams for emerging products at Twilio. Originally a developer, Devang has previously led engineering teams at NVIDIA focused on HPC and AI. Snorkel AI’s mission is to empower everyone to solve their most impactful problems through data-centric AI. Snorkel AI empowers Fortune 500 enterprises such as Chubb and BNY Mellon, and several government agencies to accelerate AI application development by 10-100x. Devang has extensive marketing experience including in strategic and tactical marketing planning, new product introduction and launches, competitive positioning, strategic alliances, customer engagement and lead generation.
28 minutes | Nov 29, 2022
Herb Wong - Rfxcel
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Herb Wong, Senior Vice President of Product and Strategy at Rfxcel. Founded in 2003, rfxcel is the first company to focus on the safety of the pharmaceutical supply chain and bring advanced traceability technology to manufacturers, repackagers, wholesalers, and distributors.After three heads of marketing departed within four years, , Herb In his current role rebooted the marketing organization generating an increase in marketing qualified leads of over 500% through improved SEO and public relations efforts. A versatile and highly creative leader with more than 20 years experience, Herb brings skills in strategic planning, solution architecture, and relationship building to leading organizations. His teams deliver elegant products and programs that enable sustainable and predictable growth.
29 minutes | Nov 29, 2022
Jean Cameron - Flosum
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Jean Cameron, Head of Growth Marketing at Flosum. Flosum is the leading end-to-end DevOps and Data Backup platform, built 100% natively to Salesforce. The company helps enterprises around the world accelerate digital transformation by making the release process fast and easy, increase developer productivity and remain secure and compliant. In her current role at Flosum, Jean is moving the organization forward with her extensive knowledge of traditional marketing principles, and innovative approaches to building an audience. A proven marketing leader with 15+ years of experience, Jean is dedicated to making data-driven decisions and focused on lead generation and pipeline development. In her previous roles, Jean’s responsibilities ranged from managing a diverse and talented team of marketing professionals, developing go-to-market strategies, overseeing product launches and executing regional and global programs.
36 minutes | Nov 28, 2022
Clarissa Horowitz - Treasury Prime
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Clarissa Horowitz Vice President of Marketing at Treasury Prime. Treasury Prime was founded in 2017 and is building the future of finance. Leveraging its award-winning APIs and versatile Banking as a Service (BaaS) products, Treasury Prime enables fintechs, banks and corporate partners to innovate, adapt, grow and scale to stay competitive in a rapidly changing marketplace. Clarissa is a strategic and forward-thinking marketer who has extensive experience in fintech. She previously served as the VP of Marketing at BitGo and MobileIron turning startups into category leaders.
26 minutes | Nov 23, 2022
Lynn Morton - Traitify
Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Lynn Morton, Vice President of Demand and Growth at Traitify. Traitify found growth applying visual-based personality assessments during the hiring process for high-volume workforces. Now the company is expanding product offerings focusing on helping companies engage and grow employees once they are onboard. In her role, Lynn sets the strategic direction for marketing initiatives. Her efforts resulted in 130% growth in 2020 during the height of the pandemic. Lynn has extensive experience leading SaaS companies in their marketing efforts to accelerate growth. In her career, she has successfully built brands while driving pipeline growth, and establishing companies’ products and services as solution of choice. Her experience also includes building out the strategy and customer experience offerings across B2B, healthcare, nonprofit, and consumer verticals in her 9 years at a top Baltimore agency, R2integrated.
26 minutes | Sep 21, 2021
Frida Ahrenby - GetAccept
28 minutes | Aug 14, 2021
Lorena Morales - Go Nimbly
The guest of this episode is Lorena Morales, VP of Marketing at Go Nimbly. She will share her views on how to better approach your prospects and customers from the very first interaction.
27 minutes | Jul 31, 2021
Neda Talyai - Heap
The guest of this episode is Neda Talyai, Head of Demand Generation at Heap. She will discuss about using data to drive better demand generation results.
25 minutes | Jan 7, 2021
Sheel Gupta - Verse.io
Our guest today is Sheel Gupta, VP of Marketing at Verse. Verse is the leading AI-powered lead conversion platform that helps companies engage and convert inbound leads into qualified sales-ready opportunities. The company has raised over $70 million of venture capital fundings and it's headquartered in San Diego, California. Sheel is a result-driven marketing leader with a background in building revenue-generating infrastructures and teams from the ground up. She's passionate about sales and marketing alignment and in transforming the marketing organization into a revenue-generating machine. Prior to Verse, Sheel was the Chief Growth Officer at HumbleDot, where she joined as their first marketing hire. And before that, she led marketing and demand generation at CrowdFlower and Quantcast.
29 minutes | Dec 11, 2020
Jack Foster - SurveyMonkey
Our guest today is Jack Foster, Senior Director of Demand Generation and Marketing Operations at SurveyMonkey. SurveyMonkey is the leading survey platform that enables companies around the globe to turn feedback into action. Jack has been at SurveyMonkey for two and a half years, and she's responsible for building out the demand generation and marketing operations functions for the enterprise part of the business. Prior to SurveyMonkey, Jack led the demand generation teams at high-growth tech companies like Lever and Arcserve.
28 minutes | Dec 4, 2020
Fanette Jobard - JFrog
24 minutes | Nov 21, 2020
Ajit Deshpande - Marqeta
Our guest today is Ajit Deshpande, Vice President of Demand Generation at Marqeta. Marqeta is the leader in modern card issuing and a fast growing unicorn FinTech startup. At Marqeta, Ajit is responsible for channels ranging from events, Account-Based Marketing to paid advertising, SEO, blog content and marketing operations. Prior to Marqeta, Ajit had stints at Stripe, where he was a growth strategy leader, at Salesforce, where he was the VP of Marketing Operations, as well as in venture capital. Prior to this roles. Ajit is an engineer by training and has been a Bay Area native for 20 years.
33 minutes | Nov 13, 2020
Sesame Mish - Intellimize
Our guest today is Sesame Mish, Head of Growth Marketing and Intellimize. Intellimize is the intelligent website optimization that uses machine learning to help marketers accelerate website testing and personalization at scale. On average, Intellimize customers have achieved a 46% lifting web conversion at 25 times the speed of A/B testing. Intellimize is trusted by brands like Drift, Snowflake, SomaLogic, Tableau, Dermalogica, Looker, and many more. Sesame, has been leading demand generation Intellimize for the past two years. She works very closely with the sales team to have them engage with target accounts, run ABM programs and drive qualified leads and pipeline. Before Intellimize, Sesame worked in other famous SaaS companies such as Kahuna, Greenhouse Software, and Marketo where she focused on demand generation, digital marketing, marketing operation, and content marketing.
29 minutes | Nov 6, 2020
Krystal Guerra - Instructure
Our guest today is Krystal Guerra, Director of Demand Generation at Instructure. Instructure is the company that helps people grow from the first day of school to the last day of work. More than 30 million people use this Canvas and Bridges platforms for learning management and employee development. Krystal has over 10 years of experience in event programming, media relations, digital marketing and demand generation. She thrives on marketing solutions that drive results and has worked with hundreds of clients ranging from mid-size to large enterprise fortune 500 companies, and has been involved in raising over $8 million in venture capital. Krystal is also the CEO and founder of Guerra Media and agency dedicated to advocating for inclusivity women in leadership and preparing young adults for career success. In 2019, Krystal was recognized as one of the Utah's 30 women to watch by Utah Business Magazine.
28 minutes | Oct 29, 2020
Anadelia Fadeev - Gravitational
Our guest today is Anadelia Fadeev. Director of Demand Generation at Gravitational. Gravitational empowers engineers to access and distribute computing resources anywhere on the planet. At Gravitational Anadelia is in charge of scaling the leads and pipeline for the growing sales team. She's extremely process-oriented and has strong experience building high-performing marketing teams at B2B tech startups. Before Gravitational, she was The Director of Demand Generation at LightStep, and before then, Senior Demand Generation Manager at InfluxData.