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Demand Gen Chat
24 minutes | 2 years ago
Using “Dead” Channels to Deliver Massive Opportunities with Jesse Williams
Using “Dead” Channels to Deliver Massive Opportunities with Jesse Williams by
34 minutes | 2 years ago
How Ahrefs Grew to $40m+ ARR by Ditching Conventional Marketing Wisdom with Tim Soulo
Tim is the CMO and Product Advisor at Ahrefs, makers of tools to help you grow search traffic. Not only has Tim helped grow Ahrefs to over $40m ARR, they've done it with a 10 person marketing team and a total company headcount of less than 50 people. Nuts. Here are some of the highlights from the episode: -Why Tim attributes a lot of his success at Ahrefs to handling customer service in the early days, and why if you want to join Ahref's marketing team you first have to go through customer support before being promoted to marketing -Why Ahrefs threw most conventional marketing metrics and best practices out the window, and the one metric they choose to focus on instead -How Ahrefs took on well established brands in the SEO space like Moz and SEMRush and became one of the industry leaders
32 minutes | 2 years ago
How Drift Started a Movement to Achieve Hypergrowth with Dave Gerhardt
At this point, there's probably not a single B2B marketer who hasn't heard of Drift. They created a category, have thousands of raving fans, and dominate everyone's LinkedIn feed every month or so. By anyone's measure, they're a hypergrowth company that's not slowing down. So how did they start and build traction around their now well-known movement? What strategies have helped them become such a fast-growing company? Today's guest has been one of biggest catalysts for Drift's growth - Dave Gerhardt. Dave is Drift's VP of Marketing and also one of the hosts of Seeking Wisdom, a popular podcast that he does alongside their CEO David Cancel.
31 minutes | 2 years ago
The Secret to Hiring Talented Marketers & Going Viral on LinkedIn with Gaetano DiNardi
SEO, advertising, copywriting, analytics... All things we want to master as marketers. But one of the least talked about skills that marketing leaders have to learn is how to hire and develop a high performing team. During your career (if you choose to manage people), you'll hire people who work out and people who don't. You'll coach people who keep growing and others who hit plateaus. And over time, you'll improve your ability to spot talent, even if someone is early in their career. This is one of my favorite topics that Gaetano DiNardi and I dive into on this episode of Demand Gen Chat. Gaetano is the Director of Demand Generation at Nextiva. He was previously VP of Marketing at Sales Hacker, where he lead the marketing team up to an acquisition. Stay tuned til the end to hear how Gaetano creates LinkedIn posts that have done over 140,000 views.
27 minutes | 2 years ago
How Lucidchart Grew to 14 Million Users with Tyler Bench
LucidChart has over 14 million users (and counting) of their software. With that many users, LucidChart has the challenge (albeit, a great problem to have) of figuring out which of their users are the right fit to talk to sales. Our guest today is the person who is tackling a lot of those challenges - his name is Tyler Bench and he's the Director of Demand Generation at LucidChart. Tyler's been at LucidChart for over 4 years now. During that time, he's helped the marketing team's headcount grow bigger than the entire company was when he started. He has some really unique experience that I’m excited to share with you today.
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