MSP's Branding Problem
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In this episode, Jay Walljasper (author of The Great Neighborhood Book) and Alexandra Connett (Minneapolis transplant) make a case for a city beyond cows, cold, and camp snoopy. Before moving to Minneapolis, Alexandra had no expectations for Minnesota, "Everyone was asking me why I was moving to the middle of nowhere." Since arriving, her experience has been much different than she had imagined.
Walljasper says Alexandra isn't a unique case and that this perception is partially Minnesotans fault. In the age of social media and the brand called you "it's time that MSP set aside its suburban sensibility and proudly say we are a city."
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