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Decent Exposure

14 Episodes

28 minutes | Apr 10, 2018
12: How to Effectively Use Social Media Automation
In Episode 12 of Decent Exposure, hosts Jason Cercone and Angelica Ross look at various forms of social media automation. Should you post from one network and make the same post appear on other social platforms? Our hosts both agree no, and in this episode you'll find out why. Jason and Angelica also talk about ways to properly automate your social media to deliver the best results and make each of your platforms work the best. Jason and Angelica also suggest services you can utilize to automate effectively and save yourself time and stress. ~Intro and Outro Music Credit: Bigger Than Us by Craig Bussy and Gareth Johnson~
7 minutes | Apr 3, 2018
11: How Frequently Should You Post to Your Blog
In Episode 11 of Decent Exposure, Jason and Angelica bring you a short episode where they answer a question from a listener regarding how often you should post to your blog. Your hosts cover blogging frequency, developing a posting strategy that's right for you, and setting yourself up to succeed and avoid burnout. ~Intro and Outro Music Credit: Bigger Than Us by Craig Bussy and Gareth Johnson~
20 minutes | Mar 27, 2018
10: What We've Got Here is...Ways to Avoid Failure in Communication
In Episode 10 of Decent Exposure, hosts Jason Cercone and Angelica Ross discuss the importance of effective communication. Angelica shares a recent experience where she was taken down a winding path by someone looking to recruit her into an MLM 'opportunity' without any clear direction of what said opportunity was. NOTE: This episode is not a bash session on MLM companies, but rather a real-life experience that demonstrates why effective communication is imperative. Jason and Angelica also cover being respectful of people's time, acting like the resource that others see you as, and answering emails and phone calls in a timely fashion. ~Intro and Outro Music Credit: Bigger Than Us by Craig Bussy and Gareth Johnson~
10 minutes | Mar 20, 2018
9: Tools and Programs That Get Us Through Our Days
In Episode 9 of Decent Exposure, Jason and Angelica take a few minutes to share some of the tools and programs they use on a daily basis to stay organized, communicate with clients, design, schedule, and more. Tools like Trello, Slack, Asana, and Buffer all enter the conversation. Jump over to the episode show notes on jasoncercone.com or angelicaross.co and share tools and programs you use to manage your hectic schedules in the comments section! ~Intro and Outro Music Credit: Bigger Than Us by Craig Bussy and Gareth Johnson~
23 minutes | Mar 6, 2018
8-2: Killing Instagram w/ Special Guest Tori Mistick
In Part 2 of Episode 8 of Decent Exposure, Jason and Angelica are once again joined by Instagram marketing expert Tori Mistick. The trio discuss how you can maximize the power of Instagram, Instagram Stories, best practices for posting, and why you should include this powerful network in your brand building strategies. ~Intro and Outro Music Credit: Bigger Than Us by Craig Bussy and Gareth Johnson~
25 minutes | Feb 28, 2018
8-1: Killing Instagram with Special Guest Tori Mistick
In Part 1 of Episode 8 of Decent Exposure, Jason and Angelica are joined by Instagram marketing expert Tori Mistick. The trio discuss how you can maximize the power of Instagram, best practices for posting, using hashtags effectively, and why you should include this powerful network in your brand building strategies. ~Intro and Outro Music Credit: Bigger Than Us by Craig Bussy and Gareth Johnson~
31 minutes | Feb 20, 2018
7: What Does a Social Media Manager Do to Help Your Brand?
In Episode 7 of Decent Exposure, Jason Cercone and Angelica Ross discuss the importance of having a Social Media Manager for your business, what they do to push your brand in the right direction, and how they help alleviate concerns of staying ahead of the curve on constantly-changing social media algorithms and approaches. In addition, Jason and Angelica answer the burning question: If you had to pay to use social media and could only choose one network to use, which one would you choose and why? ~Intro and Outro Music Credit: Bigger Than Us by Craig Bussy and Gareth Johnson~
36 minutes | Feb 13, 2018
6: Why Proofreading Your Shit is Best For Business
In Episode 6 of Decent Exposure, Jason Cercone and Angelica Ross tackle the subject of proofreading and why your brand image is on the line with the content you produce. Everyone makes mistakes, but there are simple, easy-to-implement steps you can use to make sure the content you share is free of grammatical errors and adds credibility to you as a brand. Jason and Angelica also talk about "kind of" and "like" and filler words that have entered the English language over the years. ~Intro and Outro Music Credit: Bigger Than Us by Craig Bussy and Gareth Johnson~
33 minutes | Feb 6, 2018
5: How to Use Facebook For More Than GIFs
In Episode 5 of Decent Exposure, Angelica and Jason begin scratching the surface of Facebook and how it can help you grow your brand and communicate with current and potential customers. From when to post to success stories to easy tips you can implement today, this episode doesn't cover everything about the massive world of Facebook...but it certainly gets the ball rolling. It's Zuckerburg's world...we're just doing our best to live in it effectively. ~Intro and Outro Music Credit: Bigger Than Us by Craig Bussy and Gareth Johnson~
30 minutes | Jan 30, 2018
4: Customer Service is Dead. Customer Experience FTW
In Episode 4 of Decent Exposure, hosts Jason Cercone and Angelica Ross dig into the topic of customer experience. Each share a recent experience they've had where two major companies weren't on the same page with their message, but ultimately ended up delivering a helpful experience. Also, praise is given to Canva for how they handled a major issue with their service on Black Friday. The overall lesson is to always focus on customer experience and treat every customer as if they're a critic because, thanks to social media, everyone is. ~Intro and Outro Music Credit: Bigger Than Us by Craig Bussy and Gareth Johnson~
30 minutes | Jan 24, 2018
2: Email Marketing and the Mothers Who Love It
In Episode 2 of Decent Exposure, hosts Jason Cercone and Angelica Ross discuss the value of email marketing - from building your list so you have a continuous means of reaching your audience and customers to tips on how to utilize this strategy effectively. ~Intro and Outro Music Credit: Bigger Than Us by Craig Bussy and Gareth Johnson~
33 minutes | Jan 24, 2018
3: Cutting Marketing Corners and Why You'll Burn If You Do It
In Episode 3 of Decent Exposure, Jason and Angelica talk about cutting corners and why it will not help your brand grow. It's important to realize your strengths and your weaknesses and work with professionals that can help you build on your weaknesses and handle important aspects of your operation you may not have the time and/or skill set to do effectively. Handing social media marketing responsibility over to the kid who sweeps the floors just because he has a Twitter account? Not a sound strategy. Discover tips, tools, and insights on making sure the most important areas of your business are executed well. ~Intro and Outro Music Credit: Bigger Than Us by Craig Bussy and Gareth Johnson~
32 minutes | Jan 23, 2018
1: The Facebook News Feed Shakeup; Jason Gets Too Literal About Websites
In the world premiere episode of Decent Exposure, hosts Jason Cercone and Angelica Ross talk about Facebook's latest News Feed update that says you'll be seeing more content from your friends and family instead of brands and content publishers. We share our opinions on this and talk about what's to come from the world's most popular social network. From there, the discussion shifts to websites vs. blogs and whether you can build your brand without what Jason defines as a "brochure-esque" website. You'll have to listen to the end to see how the whole thing shakes out. But you were going to do that anyway, right?! Biggest lesson: utilize a blog to create content to position yourself and your brand as an expert and authority in your niche. Welcome to Decent Exposure! We're glad you're taking this ride with us. ~Intro and Outro Music Credit: Bigger Than Us by Craig Bussy and Gareth Johnson~
5 minutes | Jan 10, 2018
Welcome to Decent Exposure
Decent Exposure is a podcast hosted by Jason Cercone and Angelica Ross that dedicated to delivering information about social media, content creation, marketing, and Internet trends in a fun, laid-back atmosphere. We are all about delivering tips and hints you can use to build your business in a relaxed way. This brief introduction will help you get to know your host and prepare you for episodes to come.
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