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On this episode of Dear Strategy, we talk about the true value proposition of college. Given the outrageous prices, coupled with the fact that many students aren’t coming out of college with all the tools they need to be successful in their chosen fields of study, it’s hard to see how there is any real value proposition left here at all. And, yet, people keep paying. So what’s really going on here? We’ll talk it all through, from a strategic standpoint of course! Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “Is there a way to test your strategy prior to implementation?” Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “How can we measure the success of our strategy using some KPI other than orders? How do we learn from our failures?” Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we analyze the practice of turning almost everything into a subscription! We’ll talk about when this model works, when it doesn’t, and what the future looks like if companies keep trying to move their customers in this direction. Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “How do you manage the lifecycle of mature products in resistive markets?” Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s a strategy that’s not exactly designed with the customer in mind! We’ll talk about why this model exists and whether it’s actually a good strategy for companies to take over the long-term. Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s a strategy that’s not exactly designed with the customer in mind! We’ll talk about why this model exists and whether it’s actually a good strategy for companies to take over the long-term. Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s a strategy that’s not exactly designed with the customer in mind! We’ll talk about why this model exists and whether it’s actually a good strategy for companies to take over the long-term. Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s a strategy that’s not exactly designed with the customer in mind! We’ll talk about why this model exists and whether it’s actually a good strategy for companies to take over the long-term. Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s a strategy that’s not exactly designed with the customer in mind! We’ll talk about why this model exists and whether it’s actually a good strategy for companies to take over the long-term. Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s a strategy that’s not exactly designed with the customer in mind! We’ll talk about why this model exists and whether it’s actually a good strategy for companies to take over the long-term. Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s a strategy that’s not exactly designed with the customer in mind! We’ll talk about why this model exists and whether it’s actually a good strategy for companies to take over the long-term. Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “What are the most important traps and/or disruptions to implementing a strategy?” Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we analyze the practice of companies offering introductory pricing and we talk about what happens when those introductory pricing periods end. Companies have been doing this for ages, but there’s a right way to do it, and (at least from a customer’s perspective) a far less right way to do it. We’ll talk about some of the pros and cons of each. Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “What is the next step once you have a strategy?” Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we analyze the practice of retailers offering so many coupons that their discounted prices pretty much become their standard prices. And we talk about how customers feel when everyone else has coupons but them! Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “We are a small company and have trouble finding the resources to execute on tactics. What should we do?” Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we analyze how customers feel about products that fail outside of their standard warranty periods but long before their normal expected lives. Is it a smart strategy for companies to stick to those 1-year warranties, or should they be exploring a different approach that focuses on long-term customer loyalty over short-term cost avoidance? Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “How do you balance the creation of a long-term strategic plan with the resources needed to execute it?” Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

On this episode of Dear Strategy, we analyze the story of a poorly designed refrigerator that lasted around 5 years before it finally bit the dust. And, of course, the warranty didn’t cover it. With more and more technologies being incorporated into just about every product we own, is this the new norm that we should be expecting from our previously long-life products? Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com