36 minutes | Nov 17, 2020

Lissette Gole: The Google Advantage

Welcome Back!  In this session, I have the incredible opportunity to interview Lissette Gole, head of automotive retail for #google, and man what an insight-packed session we had.    If you are looking for some tips on how to maximize your #Googlemybusiness (GMB), #Searchenginemarketing (SEM), and your #Googleanalytics (GA), then tune-in to the entire episode. Link to the dealer guidebook 2.0  http://services.google.com/fh/files/emails/dealers_guidebook_2.0_narrative_email.pdf  Link to the web developer to the Google My Business API  https://developers.google.com/my-business Time Highlights:    3:00 Should dealers post content on their GMB related to the current landscape?    8:00 Are you posting inventory, service specials, and parts to their respective GMB's?    12:00 Why you need to think more local; i.e. searches with the term "near me"   22:00 Google analytics best practices   28:00 Should dealers hire a data analyst for their dealerships?    30:00 How to think about SEM and social efforts together!    32:00 Next five years How to connect with Lissette:    LinkedIn: https://www.linkedin.com/in/lissette-gole-3264b42/  Email: lgole@google.com   Also, don’t forget to check us out at our website and on the following platforms: Facebook: https://www.facebook.com/Dealertalk/   Instagram: https://www.instagram.com/dealertalk/   YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber  Twitter: https://twitter.com/TalkDealer  LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/ Thank you for tuning in and as usual, we will TALK later!
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