Jason Knight: The Future of Advertising
Welcome Back! This week I interview Jason Knight one of the founders of LotLinx and we are talking DATA like nobody’s business. Make sure to tune-in to the whole episode for some actual tips and best practices that you can leverage at your store. Time Highlights: 04:00 Google Analytics for Dealerships 11:00 The importance of analytics 16:00 Pinpointing your marketing 19:00 The main issue with multichannel marketing 26:00 How third-parties leverage Facebook to drive more website visits 29:00 Are we going to see Facebook ad saturation or are we all ready? 33:00 Is Facebook and Google enough for dealers when it comes to marketing? 44:00 Next five years Links to several things mentioned during the podcast: https://www.lotlinx.com/ https://vintv.com/ https://www.lotlinx.com/turnx/ Connect with Jason: LinkedIn: https://www.linkedin.com/in/jasonmknight/ Also, don’t forget to check us out at our website and on the following platforms: Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/ Thank you for tuning in and as usual, we will TALK later!