50 minutes | Dec 22, 2020

Bob Lanham: Facebook Enhancements for Automotive

Welcome Back!   Facebook has made some enhancements as of late to the automotive product and who better to talk about these changes than Bob Lanham, head of automotive retail for Facebook!   Check out this week's session where we talk about how these changes directly impact your strategies and more importantly how you can leverage them to gain more sales for your dealer.    Time highlights:   1:30 Yearly recap. Hoa re thing going fifty thousand view   7:00 The long term impact of COVID on the automotive industry    17:00 How the price is never a good value proposition for your business   19:00 Recent enhancements for the automotive space on Facebook    32:00 Why the new changes should not impact your activity on Facebook    45:00 Next five years...with a twist    Connect with Bob:    LinkedIn: https://www.linkedin.com/in/boblanham/   Facebook: https://www.facebook.com/bobhlanham    Facebook Automotive group: https://www.facebook.com/groups/automarketingcollective    Also, don’t forget to check us out at our website and on the following platforms:       Facebook: https://www.facebook.com/Dealertalk/     Instagram: https://www.instagram.com/dealertalk/      YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber      Twitter: https://twitter.com/TalkDealer      LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/        Thank you for tuning in and as usual, we will TALK later!
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