Bob Lanham: Facebook Enhancements for Automotive
Welcome Back! Facebook has made some enhancements as of late to the automotive product and who better to talk about these changes than Bob Lanham, head of automotive retail for Facebook! Check out this week's session where we talk about how these changes directly impact your strategies and more importantly how you can leverage them to gain more sales for your dealer. Time highlights: 1:30 Yearly recap. Hoa re thing going fifty thousand view 7:00 The long term impact of COVID on the automotive industry 17:00 How the price is never a good value proposition for your business 19:00 Recent enhancements for the automotive space on Facebook 32:00 Why the new changes should not impact your activity on Facebook 45:00 Next five years...with a twist Connect with Bob: LinkedIn: https://www.linkedin.com/in/boblanham/ Facebook: https://www.facebook.com/bobhlanham Facebook Automotive group: https://www.facebook.com/groups/automarketingcollective Also, don’t forget to check us out at our website and on the following platforms: Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/ Thank you for tuning in and as usual, we will TALK later!